One of the most important skills a copy editor can have is a dirty, skeptical mind. If you can spot sexual innuendo from a mile away and pick up on unintended racial slurs, you might have a future in headline writing and proofreading. The people at these newspapers and websites clearly didn’t possess that necessary ability and let these terrible (and sometimes terribly awesome) headlines slip through the cracks. These headline mistakes probably got someone in trouble, but at least we can all learn from or at least laugh at them.
This headline about Knicks star Jeremy Lin was almost as big of a story as Lin's rise to fame. Anthony Federico, an ESPN editor at the time, wrote and posted the now-infamous headline at 2:30 a.m. before heading out for the night. It was taken down from the site within 35 minutes because of its inappropriate use of the Chinese racial slur, chink. Federico, who had been at ESPN since 2006, was fired the day after the incident. He has apologized, saying that it was just a mistake and he hadn't considered the connotation of the word that appears in the common phrase.
You might think that the Lin headline fiasco would make ESPN.com editors hyper-sensitive to any ethnic slurs, especially against Asians. Apparently that wasn't the case, because just a week after the Lin debacle, the headline "Gook double earns victory" appeared on the soccer home page. The soccer player the title refers to is Lee Dong-Gook, a member of the South Korea national team. Considering Dong-Gook is his first name, in the style of many Asian countries, and that even if the headline writer didn't understand that, he should've written Dong-Gook rather than just Gook, this mistake is as offensive as the Lin blooper. Gook is a well-known derogatory term for Koreans and East Asians. The headline has since been changed to "Lee double earns victory."
Commuters in D.C. were treated to a weird mental image when they picked up their free copy of The Examiner in early December 2011. On first read, it sounds like a reader and a killer were having a romantic tryst, which definitely should not make front-page news. The real meaning is more significant, with a reader helping police get a new lead in a cold case — more newsworthy, but not nearly as scandalous a headline. Those copy editors probably felt a little sheepish after they realized the meaning they had conveyed. Can we all just agree that "fingers" is no longer an appropriate verb to use for anything that you want to be taken seriously?
You can hardly blame the copy editor for going with this headline. When you get a chance like this to make a perfectly innocent, informative title so dirty, you take it. The story refers to runners Walter Dix and Tyson Gay and the outcome of a race. They just happen to have unfortunate last names to be put together. If Reuters got any complaints about this one, I'm sure they just told the reader to get his mind out of the gutter and then giggled when they got off the phone.
The French are getting stinkier? Is that even possible? Most people associate the abbreviation B.O. with body odor, though it apparently stands for box office in some circles. It's unclear exactly why it needed to be shortened since it's on the Internet and there is plenty of space, so we can only assume that some headline writer had a personal beef (or maybe boeuf) with the French.
The Union Weekly, a student newspaper at California State University, Long Beach, ran this headline on top of a review of a campus event involving American Indians. The event was called a Pow Wow, which may have prompted the headline writer to come up with this offensive line, but there's no justifying it. Not only is it offensive, basically mocking the way Native Americans sound, but it's bad writing — you have no idea what the story is about by reading the headline. It doesn't help that the article itself bashed the American Indian culture, as well. The newspaper apologized, and we wouldn't be surprised if someone's name stopped appearing in the masthead after this.
We'll cut this web editor a break since this headline is from The Times of India and his first language may not be English, but we kind of doubt he didn't know exactly what he was doing. He at least got a quick lesson in our language's sexual phrases after posting this gem of a headline. The story discusses a governor who was stepping down after being caught on film in the company of three women. Many readers blasted the paper for providing the serious news with such a sleazy, cheap-shot headline, but it's not clear if it cost anyone their jobs.
This headline, and others involving Obama and the word spade, might seem innocuous to the younger generation, but many older people might still recognize spade as a derogatory name for an African American. The term originated in the early 20th century and isn't used much today, but it's understandable that it could be incredibly offensive to put a racial slur as the title of a story about the U.S. president. Copy editors probably need to have a list handy of every racist term out there just to be safe.
Yes, you read that right. The literacy program in "Missippi" is improving. It apparently hasn't made its way to the newspapers there yet, though. This mistake wouldn't be so awful if it weren't for the glaring irony of it — and the fact that we all learned how to spell Mississippi in the second grade. This headline writer and everyone who proofread this paper should be temporarily suspended until they complete an elementary spelling class.
This mistake by the Times & Citizen in the United Kingdom isn't just a matter of missing the connotation of a word. This is full-blown carelessness. It's happened to papers all over the world: the dreaded filler headline that gets looked over and makes it into the published version. It's rare that it happens on the main headline of the front page, though, as it does in this case. The paper blamed a new production method they and other British newspapers were using, but it's still hard to pass the buck on something so glaring as a 50-size font, placeholder head on the front page.
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20 Hilarious Photos Of The Elf On The Shelf Being Very Naughty
Legend has it that the Elf on the Shelf is a secret scout sent directly from the North Pole. This weird little red-clad elf hangs out in your house during the day and then reports back to Santa Claus nightly to let him know who’s been naughty and who’s been nice.
Parents move the elf each night so that their kids think he’s been leaving to tell Santa exactly what they have been doing. It’s kind of a strange way to control your children’s behavior by making them think they’re being watched by a magical little creature, but whatever works.
But some dirty-minded parents started getting “creative” with their elves, posing them in naughty and hilarious ways. Here are 20 of our favorite wildly inappropriate Elf on the Shelf photos. Enjoy!
Kenny Powers Is Taking Over For NASCAR’s Dale Earnhardt Jr.
As many of you know, Dale Earnhardt Jr. is hanging up his racing suit and retiring from NASCAR in just a few weeks, and instead of going the somber route, long-time sponsor Mountain Dew is staying true to their brand, releasing a humorous tribute piece starring the one and only Kenny Powers.. err, Dewey Ryder.
Watch as future legendary driver Dewey Ryder breaks the news to Junior that he’s taking over for him, even though he’s never driven a stock car. “Pfft. I’m Dewey Ryder, the rightful heir to this throne.”
So how did Earnhardt react? “This got weird,” he tweeted.
Dewey even released a press release, which he wrote himself:
What’s up, racing fans. I’m Dewey Ryder, here to announce the biggest racing news since lug nuts. Me. The only person capable of filling Dale Earnhardt Jr.’s green firesuit when he retires at the end of the season. And as the handsome new face of Mountain Dew, I’m issuing this official press release while I chug that bold, citrus nectar.
I’ll be picking up right where Junior left off. Driving fast cars. Endorsementing. Basically, the same stuff that he does.
While I have never actually driven a stock car, I know enough to be dangerous. Now, you may be asking yourself, “Aren’t you Danny McBride, the world’s funniest actor? What are you doing racing cars?” To which I say, “Pfft. I’m Dewey Ryder, the rightful heir to this throne.”
This is surely a bittersweet announcement for some of you. Dale Jr. and Mountain Dew have been partners since 2008. Dale Jr. is super popular and everyone says he’s a swell guy. But every time a stock car door closes, another stock car door opens [editor’s correction: stock cars do not have doors] and I’m here to pick up the mantle.
For the future generations, I videotaped the passing of the torch moment and it’s on the interweb right now. It’s a real tear jerker. While this was completely 100 percent my idea, I am supposed to mention it was in collaboration with the ad nerds at BBDO. You can witness the momentous occasion here and on NBCSN Sunday, Oct. 29, during the Martinsville Speedway race. You’re welcome.
But don’t just take my word for it. When I spoke to my buddy, Dale Jr., he said, and I quote, “My partnership with DEW goes back almost a decade and it’s been an amazing ride. I knew the guy who’d come after me would be someone special, and Dewey’s definitely… well, he’s someone.”
DEW can back that up too. “Dewey has no racing experience. No training behind the wheel. And, we have no idea how this is going to work out,” said Chauncey Hamlett, Senior Director of Marketing, Mtn Dew. “We’ll definitely miss seeing Dale Jr. behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we’ve never seen before, from the way he holds a bottle of DEW to his bold, fun and boundary-pushing style.”
There you have it. To recap, Dale Jr. is retiring and I’m the new model – the upgrade – if you will.
Stay tuned. Down the road there will be more Dewey for many moons to come. To join the conversation, just follow @MountainDew on Facebook, Twitter, Instagram and Snapchat and use the hashtag #DeweyRyder.
For more information, have your people call the DEW people. Dewey out.
Funny stuff.. While we won’t really see Dewey racing in the upcoming NASCAR season, the action should be hot and heavy as the drivers race towards that checkered flag. Chase Elliott is our early favorite, but you can check out the betting odds comparison to see who they think is going to bring home the win!
What do you think about Dewey Ryder taking over for Dale Earnhardt Jr.?
New York Giants’ Odell Beckham Jr. Goes Undercover As Head & Shoulders Massage Therapist
New York Giants wide receiver Odell Beckham Jr. picked up a little side gig, working as a Head & Shoulders massage therapist, much to the surprise of his fans.
Actually, Head & Shoulders’ new mane man pulled off a hilarious prank, going undercover at the Shoulders of Greatness Spa as a massage therapist. Odell surprised some of his fans with scalp and shoulder massages to help relieve the pressures they carry on their shoulders.
Watch as Beckham rubs them down and goes on and on about how his fans have “shoulders of greatness” and “really nice scalps” before revealing his true identity and making the day of some of his biggest fans! Seriously, how great is that?
Disclosure: This post is sponsored by Head & Shoulders, but all opinions are my own.