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4 Ways Millennials Are Changing Coffee For Better Or Worse

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It seems like the media is obsessed with the Millennial apocalypse. Not a week goes by without headlines claiming that Millennials are killing the housing industry, the wine industry, cable television, napkins, chain restaurants, and just about everything under the sun.

Truth be told, Generation Y isn’t “killing” these industries. They simply have their own buying habits that differ from their parents’ generation; and cantankerous companies regret having to change their business models to match changing times.

One prime example of this is coffee.

Coffee may have a long history, but it is constantly evolving. As you might expect, Millennial consumers are rapidly changing the way coffee is sourced, brewed and enjoyed. If you prefer big coffee makers, chain stores, and the like, you might view these changes as bad. If not, these might be welcome changes to you.

Below are four ways Millennials are changing coffee for better or worse:

Millennials Prefer Smaller Coffee Machines or No Machines at All

Research shows that Millennials are more mobile than past generations. They are more likely to go out of state for college, more likely to move to an urban area for a good job, and more likely to live out of a small apartment. If you are moving often or live in a small space, it’s unlikely you’d want to spend big bucks on a clunky coffee machine.

While smaller single-serve coffee machines were heralded as the perfect dorm room necessity, these machines fell out of favor rather quickly with Millennial coffee drinkers (more on this below).

Instead, Millennials are giving up on coffee machines all together in favor of machine-free single-serve coffee capsules. Brands like Caffè di Artisan offer gourmet coffee pods that can be poured into hot water or steamed milks for black coffee or a café latte. This is much easier (and perhaps more sanitary) than using a bulky, expensive coffee machine.

Here’s the bottom line… When’s the last time you saw a Millennial with a copy machine or home phone? Generation Y is moving away from machines, and toward simpler and more effective solutions to their needs – and this includes coffee!

Millennials Like Ethical & Eco-Friendly Brands

With regards to single-serve brewing machines, the reason that K-Cups and Nespresso coffee makers fell out of favor was due to the unparalleled levels of waste. Believe it or not, it’s something that Keurig actually apologized for! Turns out, all those plastic containers and grounds could neither be recycled nor composted. Yikes.

Millennials prefer to purchase their products from ethical brands. When it comes to coffee, this means buying from brands with recyclable packaging and eco-friendly sourcing. They don’t mind spending a little bit more on coffee that is high-quality and from an ethical brand.

Millennials Have Outgrown Starbucks

When Starbucks came out with the Unicorn Frappuccino, it was an obvious play for Instagram and Snapchat-obsessed Millennials. After all, it’s the “Me-Me-Me” Generation that enjoys posting images of their food online. Unfortunately for Starbucks, the frozen beverage was widely known for tasting “sickeningly sweet.”

Still, it’s likely that coffee chains will continue to push kooky promotions to attract Millennial customers. And for a while it will probably work. But overall, Gen Y prefers to patronize smaller coffee shops or – due to thrifty spending – make coffee at home.

Then again, it’s not like Starbucks will disappear anytime soon, as Millennials will continue to visit the coffee chain for free Wi-Fi, to kill time or to conduct meetings.

Millennials Will Make Up Their Own Minds

Millennials are the first generation to be (over) exposed to marketing at a very young age. Perhaps you can remember the first kids-only networks in the 80s and 90s pumping out toy and cereal commercials.

This trend hasn’t stopped, of course. But there’s a key takeaway that is often ignored – the fact that Millennials are somewhat immune to marketing and advertising. This makes sense when you think about it. After all, they’ve seen it all before!

So, while brands may continue to push marketing messages in the form of memes, interactive campaigns or phony grassroots movements, Gen Y will likely be hip to the true intention of these ads. In the end, Generation Y won’t be fooled. They will make their own decisions when it comes to coffee. It’s time the market caught up to Millennial expectations; whether you like these changes or not will color your judgments.

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Food

Wendy’s Is Giving Away Free Burgers Through The End Of September

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Wendy's Burger

Wendy’s is getting an early start on National Cheeseburger Day this year, offering up a free Dave’s Single cheeseburger (with any purchase) every day in September.

That’s right. The purveyor of square-shaped burgers is celebrating National Cheeseburger Day all month long, meaning that you can take advantage of this delicious deal as many times in September as your stomach can handle. Oh boy, time to break out the sweatpants!

So what’s the catch? Wendy’s wants you to download their handy-dandy mobile app. I’ve had it for months now, and they’re always loading killer deals on there, so it’s really a no-brainer. Simply fire up the app, click on the “Free Dave’s Single” offer, and add a Frosty or fries to your order. Boom, you’re out the door for less than $2. How great is that?

For those of you not in the know, Dave’s Single is Wendy’s name for their quarter-pound, single-patty burger. It comes with toppings of your choice, and may include tomato, lettuce, onion, pickles, ketchup, mayo and American cheese.

The offer is good at participating Wendy’s restaurants across the U.S. You can download the Wendy’s app at the App Store or Google Play Store.

Happy eating! 🍔

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Drinks

Bud Light Kicks Off The Football Season With Two New ‘Dilly Dilly’ Spots

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I don’t know about you, but I just cannot get enough of those hilarious Bud Light Dilly Dilly commercials. And lucky for us, Bud Light is back with two new “Dilly Dilly” ads to celebrate the long-awaited return of the NFL football season.

Bud Lights For Everyone:

During the college football kickoff weekend, Bud Light previewed this spot, which depicts our regal King gifting his kingdom’s loyal habitants with his favorite light lager, Bud Light, when one of the pub patrons asks for a mead. The ad highlights the one friend in every group who tries to show off their sophisticated palette, even when it contradicts the group’s preference.

Royal Affair:

This commercial introduces two new characters from the neighboring kingdom, Count and Countess Pamplemousse. The Pamplemousse’s represent the snobby friends you always seem to invite to a party. Royal Affair celebrates Bud Light as the light lager of choice for a large group of friends (and foes).

Here’s hoping that these two are just the first in a long line of Dilly Dilly commercials that run throughout the season!

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Drinks

Busch Light Gets In On The Pumpkin Spice Latte Craze With ‘Busch Latte’

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Busch Latte can

Last week, Starbucks announced that they were bringing back their Pumpkin Spice Latte, and Busch Light wasted no time in getting in on the action by temporarily rebranding Busch Light as Busch Latte, and sharing a photo of the new can on Twitter.

As expected, Twitter lost their collective minds, with people rushing out to score some Busch Latte of their very own. The only problem? It’s not real. No, it’s just a clever marketing stunt that pokes fun at the PSL craze. Well played Busch Light!

But they didn’t stop there. In addition to the photoshopped Busch Latte cans on Twitter, they also rolled out a series of mobile #BuschLatte billboards in St Louis, Los Angeles, New York and Chicago, parking outside of various Starbucks for the ultimate in trolling.

Busch Latte Billboard

While you can’t get your hands on any physical Busch Latte cans, you can snag some sweet Busch Latte merch here, with a selection of shirts and coozies to choose from.

Here’s hoping that AB actually released some Busch Latte cans, as I’d definitely buy them! 🙂

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