It seems like the media is obsessed with the Millennial apocalypse. Not a week goes by without headlines claiming that Millennials are killing the housing industry, the wine industry, cable television, napkins, chain restaurants, and just about everything under the sun.
Truth be told, Generation Y isn’t “killing” these industries. They simply have their own buying habits that differ from their parents’ generation; and cantankerous companies regret having to change their business models to match changing times.
One prime example of this is coffee.
Coffee may have a long history, but it is constantly evolving. As you might expect, Millennial consumers are rapidly changing the way coffee is sourced, brewed and enjoyed. If you prefer big coffee makers, chain stores, and the like, you might view these changes as bad. If not, these might be welcome changes to you.
Below are four ways Millennials are changing coffee for better or worse:
Millennials Prefer Smaller Coffee Machines or No Machines at All
Research shows that Millennials are more mobile than past generations. They are more likely to go out of state for college, more likely to move to an urban area for a good job, and more likely to live out of a small apartment. If you are moving often or live in a small space, it’s unlikely you’d want to spend big bucks on a clunky coffee machine.
While smaller single-serve coffee machines were heralded as the perfect dorm room necessity, these machines fell out of favor rather quickly with Millennial coffee drinkers (more on this below).
Instead, Millennials are giving up on coffee machines all together in favor of machine-free single-serve coffee capsules. Brands like Caffè di Artisan offer gourmet coffee pods that can be poured into hot water or steamed milks for black coffee or a café latte. This is much easier (and perhaps more sanitary) than using a bulky, expensive coffee machine.
Here’s the bottom line… When’s the last time you saw a Millennial with a copy machine or home phone? Generation Y is moving away from machines, and toward simpler and more effective solutions to their needs – and this includes coffee!
Millennials Like Ethical & Eco-Friendly Brands
With regards to single-serve brewing machines, the reason that K-Cups and Nespresso coffee makers fell out of favor was due to the unparalleled levels of waste. Believe it or not, it’s something that Keurig actually apologized for! Turns out, all those plastic containers and grounds could neither be recycled nor composted. Yikes.
Millennials prefer to purchase their products from ethical brands. When it comes to coffee, this means buying from brands with recyclable packaging and eco-friendly sourcing. They don’t mind spending a little bit more on coffee that is high-quality and from an ethical brand.
Millennials Have Outgrown Starbucks
When Starbucks came out with the Unicorn Frappuccino, it was an obvious play for Instagram and Snapchat-obsessed Millennials. After all, it’s the “Me-Me-Me” Generation that enjoys posting images of their food online. Unfortunately for Starbucks, the frozen beverage was widely known for tasting “sickeningly sweet.”
Still, it’s likely that coffee chains will continue to push kooky promotions to attract Millennial customers. And for a while it will probably work. But overall, Gen Y prefers to patronize smaller coffee shops or – due to thrifty spending – make coffee at home.
Then again, it’s not like Starbucks will disappear anytime soon, as Millennials will continue to visit the coffee chain for free Wi-Fi, to kill time or to conduct meetings.
Millennials Will Make Up Their Own Minds
Millennials are the first generation to be (over) exposed to marketing at a very young age. Perhaps you can remember the first kids-only networks in the 80s and 90s pumping out toy and cereal commercials.
This trend hasn’t stopped, of course. But there’s a key takeaway that is often ignored – the fact that Millennials are somewhat immune to marketing and advertising. This makes sense when you think about it. After all, they’ve seen it all before!
So, while brands may continue to push marketing messages in the form of memes, interactive campaigns or phony grassroots movements, Gen Y will likely be hip to the true intention of these ads. In the end, Generation Y won’t be fooled. They will make their own decisions when it comes to coffee. It’s time the market caught up to Millennial expectations; whether you like these changes or not will color your judgments.
Pizza Hut Launches New $5 Lineup Menu, Stacked With Pizza And More!
Get excited people, because Pizza Hut just launched their $5 Lineup menu, which features a variety of craveable menu choices (pizzas, wings, pastas, and more) for… you guessed it, just five dollars each, when ordering two or more.
You can choose from a medium one-topping pizza, eight boneless wings, stuffed garlic knots, pasta, a double order of oven-warm breadsticks, a giant Hershey’s chocolate chip cookie, a four-pack of 20oz. beverages, and Pizza Hut’s all-new Cinnabon mini rolls.
“The $5 Lineup gives our customers what they really want, Pizza Hut pizzas for just $5,” said Marianne Radley, Chief Brand Officer, Pizza Hut, U.S. “The ability to get the best tasting pizza made right when you order it for $5 is unrivaled and there’s an incredible variety of food in this Lineup, from wings to indulgent desserts.”
I don’t know about you, but I’ve suddenly got a craving for some pizza.. and a giant chocolate chip cookie, those new Cinnabon mini rolls, and maybe some breadsticks for good measure. All that food for $20, now that’s a solid deal if you ask me.
Now if you’ll excuse me, I’ve got to go and place an order for some Pizza Hut.. 😋
Starbucks Gets Into The Halloween Spirit With Witch’s Brew Frappuccino
Starbucks is stirring up a new Halloween concoction this year with their spooktacular Witch’s Brew Frappuccino, a mystical purple brew that’s coming soon to an Instagram feed near you, because you know every basic girl will be posting photos of this for all to see.
The charming concoction starts off with orange crème Frappuccino, a purple blend of “toad’s breath” and a swirl of green “bat warts” (made with chia seeds). A topping of vanilla whipped cream and dusting of green “lizard scale” powder finishes the beverage. Strangely enough, the Witch’s Brew Frappuccino doesn’t have any coffee or espresso in it.
“Starbucks loves to celebrate Halloween, and our Frappuccino brings something different to the season each year,” said Jennica Robinson of the Starbucks beverage development team. “We started with Frappula, which was inspired by an old-school horror movie. Last year’s Zombie Frappuccino was like The Walking Dead, a little ghastly. Witch’s Brew is very fun, vibrant, bubbly, the life of the party.”
Participating Starbucks stores in the United States, Canada, and Mexico will offer the Witch’s Brew Frappuccino for a limited time while supplies last.
So what do you say, are you going to try the Witch’s Brew for yourself? If so, don’t wait too long, because they’ll be gone before you know it!
Get Excited, Because McDonald’s Has Brought Back The McRib!
McDonald’s just announced that they’ve brought back the tasty fan favorite McRib sandwich for a limited time, and I couldn’t be more excited for this.
My love affair with the McRib started more than 35 years ago when I first bit into this delicious sandwich, a seasoned boneless pork slathered in tangy, delicious barbecue sauce, topped with slivered onions and tart pickles on a hoagie-style bun. It was love at first bite.
Sadly, the McRib disappeared from McDonald’s menu not long thereafter, briefly returning for limited engagements throughout the years, with fans clamoring to get their hands on one of these BBQ sauce-oozing sandwiches while they still could.
Now, nearly a year since it was last offered, the McRib is back for a limited time, available in more than 9,000 U.S. restaurants nationwide, both in stores and through through McDelivery on Uber Eats, so you don’t even need to leave the house to get one.
“While McDonald’s has ushered in many new items this year, such as fresh beef in our quarter-pound burgers, we know our fans love this limited time classic,” said McDonald’s Chef Mike Haracz. “That’s why we wanted to bring the McRib to as many fans as possible this year. With the McRib also now available via McDelivery on Uber Eats, we’re excited to make it more accessible to customers with the speed and convenience they expect from McDonald’s.”
Now if history is any indication, not all McDonald’s will have the McRib, so make sure you call ahead (or use the McDonald’s Finder app) to make sure your local store has the McRib before making a special trip, only to have your hopes and dreams crushed.
All this talk about the McRib has got me really hungry. So it’s off to McDonald’s I go! 😋