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Applebee’s Has All-You-Can-Eat Ribets And Chicken Tenders For $12.99

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Applebee's Neighborhood Grill & Bar

And just like that, my New Year’s resolution about losing weight is right out the window.. 🙂

That’s right people, Applebee’s Grill & Bar is ringing in 2018 with a bang, with the return of their All-You-Can-Eat Riblets. But this time around, they are including All-You-Can-Eat Chicken Tenders in the deal as well, allowing you to mix and match to your heart’s content.

I haven’t had Applebee’s signature riblets in years, so when I heard Celine Dion singing about them on TV, I texted a few of my buddies and told them to meet me at our local Applebee’s for dinner. When they heard it was “all you can eat”, they were all in.

Applebee's All-You-Can-Eat Menu

Here’s how the all-you-can-eat deal works. Your first order features 12 ounces of riblets, expertly cut from the most tender pork for a delicious bone-in flavor, then slow cooked and served dripping in either Honey BBQ or Spicy Texas BBQ sauce, with classic fries and cole slaw. Refills get you six more ounces of ribets and a side of fries. This goes on as long as you like.

Start with the chicken tenders, and your first order features seven chicken tenders that are juicy, breaded and downright delicious with a side of honey Dijon mustard for dipping, with classic fries and cole slaw. Refills get you three more chicken tenders and a side of fries.

Applebee's All-You-Can-Eat Riblets

Applebee's All-You-Can-Eat Chicken Tenders

Can’t decide yet whether you are Team Riblets or Team Tenders? No problem, as you’re allowed to mix and match. I started off with the mouth-watering riblets, then switched over to the chicken tenders for round two, and wrapped things up with another serving of riblets before throwing in the towel. My buddy Jerry had four servings of riblets before he started getting the meat sweats and tapped out!

In addition to this delicious all-you-can-eat deal, Applebee’s has yet another great Neighborhood Drink offer for January, a 10 oz draft of Blue Moon beer for just $2. It’s the perfect drink to compliment those riblets and tenders, so drink up… just don’t overdo it.

Applebee's - $2 Blue Moon

Applebee’s all-you-can-eat riblets and tenders deal is only here for a limited time, so if you’ve got a hankering for some tasty riblets and/or chicken tenders, stop what you’re doing and head over to your local Applebee’s today before it’s too late. Trust me, you’ll be glad you did!

Who’s ready to experience the magic of Applebee’s riblets and tenders? We’ve teamed up with Applebee’s to give one lucky Guys Gab reader a $50 Applebee’s gift card. To enter, simply leave a comment below telling us if you’re Team Riblets or Team Tenders.

We’ll pick a winner at random on Friday, January 19th at 5pm EST. Contest only open to US residents.


Disclosure: This post is sponsored by Applebee’s Neighborhood Grill & Bar, but all opinions are my own.

Sujeet Patel is the founder of Guys Gab, and one of the biggest automotive enthusiast you'll ever meet. He's been fortunate enough to turn his passion for cars into a full-time job. Like they say, "If you love what you do, you'll never work a day in your life."

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184 Comments

184 Comments

  1. angela smith

    January 13, 2018 at 2:50 am

    Team Tenders

  2. Nicole Martin

    January 13, 2018 at 7:42 am

    Team Tenders!

  3. Jema Tapley

    January 13, 2018 at 8:57 am

    Team Tenders

  4. Lindsey

    January 13, 2018 at 9:04 am

    Team tenders

  5. Valencia

    January 13, 2018 at 10:24 am

    Team Riblets!

  6. john d

    January 13, 2018 at 11:44 am

    Team Riblets!

  7. Phil H.

    January 13, 2018 at 12:28 pm

    Team Riblets!

  8. Bryan Vice

    January 13, 2018 at 12:36 pm

    I’m #TeamChickenTenders all the way im not much of a Rib guy

  9. Kelly D

    January 13, 2018 at 12:52 pm

    I am team tenders.

  10. Ana

    January 13, 2018 at 1:01 pm

    Team tenders

  11. Jeremy McLaughlin

    January 13, 2018 at 1:06 pm

    Team tenders.

  12. Shelly P

    January 13, 2018 at 1:23 pm

    Team Tenders

  13. Cindy Peterson

    January 13, 2018 at 1:49 pm

    Team 1/2 tenders and 1/2 Riblets

  14. Cindy Peterson

    January 13, 2018 at 1:50 pm

    1/2 Team Tenders and 1/2 Riblets

  15. TASHA GARCIA

    January 13, 2018 at 2:37 pm

    TEAM RIBLETS!

  16. Erwin Carrington

    January 13, 2018 at 3:03 pm

    Team Tenders all the way. I’d be a fool to answer or think otherwise. lol

  17. Annalisa Kraft

    January 13, 2018 at 3:06 pm

    Team Riblets!

  18. Stacie Humphrey

    January 13, 2018 at 3:21 pm

    Team Tenders

  19. liberty

    January 13, 2018 at 3:50 pm

    Team Tenders!

  20. Mary Beth Elderton

    January 13, 2018 at 3:52 pm

    I’m on Team Tenders! (this would probably put me on the team opposite The Hubz 🙂 )

  21. Natalie

    January 13, 2018 at 4:01 pm

    I am on Team Tenders!

  22. Megan Bauer

    January 13, 2018 at 4:04 pm

    Team TENDERS!!!!! I fricken love tenders.

  23. True

    January 13, 2018 at 4:21 pm

    Team Riblets. I can eat chicken anytime.

  24. Carrie G

    January 13, 2018 at 4:52 pm

    TEAM TENDERS! WOOT!

  25. al

    January 13, 2018 at 5:39 pm

    Team Tenders

  26. Essence Nuckolls

    January 13, 2018 at 5:54 pm

    Team riblets

  27. tiffany dayton

    January 13, 2018 at 6:05 pm

    Team Riblets.

  28. Ruth A McIver

    January 13, 2018 at 7:31 pm

    Team Tenders, perfect for date night.

  29. Carol S

    January 13, 2018 at 7:47 pm

    Team riblets!

  30. Ashley

    January 13, 2018 at 8:06 pm

    Team Tenders, but occasionally…Team Riblets as well 🙂

  31. Tara Zarecky

    January 13, 2018 at 8:19 pm

    Team Tenders!

  32. Cathy Balogh

    January 13, 2018 at 8:32 pm

    Team Riblets

  33. Charice

    January 13, 2018 at 8:57 pm

    I’m Team Tenders, thank you!

  34. Donna L

    January 13, 2018 at 9:05 pm

    Team Riblets

  35. Christine Labelle

    January 13, 2018 at 9:21 pm

    I am team tenders all the way! Every time we go that is what I get. I love the fries too!

  36. Allyson Tice

    January 13, 2018 at 9:23 pm

    I am totally TEAM RIBLETS!!!!

  37. Carly S

    January 13, 2018 at 9:37 pm

    Team Tenders here!

  38. Rebecca W

    January 13, 2018 at 10:30 pm

    This is be hard to choose because I love both, but I’ll go with bbq ribs!

  39. Katie Rose

    January 13, 2018 at 10:32 pm

    Tough choice! Tonight I’m more in the mood to be Team Tenders. We’ll see about tomorrow

  40. Donna DePaolo

    January 13, 2018 at 10:43 pm

    Team Riblets!

  41. Sheila K.

    January 13, 2018 at 10:56 pm

    I’m Team Tenders!

  42. Steve Weber

    January 13, 2018 at 11:11 pm

    Team Tenders

  43. Chris L

    January 13, 2018 at 11:18 pm

    Team Tenders

  44. harold

    January 13, 2018 at 11:31 pm

    Team Riblets! I love them!!!

  45. Robert Olinger

    January 13, 2018 at 11:55 pm

    Team Tenders

  46. Lisa B

    January 14, 2018 at 1:58 am

    TEAM TENDERS☺😊

  47. Elizabeth

    January 14, 2018 at 8:56 am

    I’m definitely Team Tenders!

  48. Domingo E

    January 14, 2018 at 11:05 am

    Team Riblets.

  49. shana m brubaker

    January 14, 2018 at 3:54 pm

    Team Tenders!!

  50. Robin M

    January 14, 2018 at 4:06 pm

    Team Tenders

  51. elizabeth miller

    January 14, 2018 at 6:53 pm

    Team Riblets

  52. Amanda lea

    January 14, 2018 at 6:54 pm

    Team tenders! Keep those ribs yuck!

  53. Nicole Lancaster

    January 14, 2018 at 11:57 pm

    Team Tenders !

  54. Sarah Cool

    January 15, 2018 at 2:07 am

    Team tenders! Especially if there’s buffalo sauce and ranch with them yum!

  55. Travis

    January 15, 2018 at 6:54 am

    Team Riblets

  56. Ken C

    January 15, 2018 at 8:27 am

    Team Tenders here

  57. Meghan

    January 15, 2018 at 12:40 pm

    Team tenders!

  58. Kelley Shymkwich

    January 16, 2018 at 12:52 am

    Team tenders hands down! Applebees has the best tenders ever!

  59. Rhonda

    January 16, 2018 at 3:02 am

    Team Tenders

  60. Mary Somerville

    January 16, 2018 at 8:28 pm

    I am Team Riblets!

  61. Darlene Carbajal

    January 17, 2018 at 7:30 pm

    I am team tenders!

  62. tina reynolds

    January 17, 2018 at 7:36 pm

    I am team tenders

  63. Steven Grimes

    January 17, 2018 at 11:15 pm

    I’m totally team … TENDERS!

  64. Stephanie

    January 17, 2018 at 11:45 pm

    Team Tenders all the way!

  65. Rhonda Y

    January 18, 2018 at 12:47 am

    Team Riblets!!

  66. Terra Heck

    January 18, 2018 at 3:25 am

    I’m definitely Team Tenders. Thanks.
    partymix25(at)hotmail(dot)com

  67. Helen

    January 18, 2018 at 4:06 am

    I would have to be team riblets

  68. Bernie Wallace

    January 18, 2018 at 6:02 am

    I am definitely Team Tenders. Thanks for the giveaway. I hope that I win .

  69. Regina

    January 18, 2018 at 7:46 am

    I am Team Tenders. Thanks!!

  70. Mary Gardner

    January 18, 2018 at 9:44 am

    I am Team Tenders all the way!

  71. Laura

    January 18, 2018 at 9:51 am

    Team Riblets

  72. Kat Balog

    January 18, 2018 at 10:00 am

    Team Tenders! They are so delicious.

  73. Jennifer Cervantes

    January 18, 2018 at 11:57 am

    Team riblets! They are so good.

  74. Tim

    January 18, 2018 at 12:08 pm

    I like riblets and tenders, but if forced to choose just one, I am definitely team tenders.

  75. Dana Rodriguez

    January 18, 2018 at 12:15 pm

    I am 100% Team Tenders!! Yum!

  76. Jeanna Johnson

    January 18, 2018 at 3:22 pm

    Team Riblets!

  77. Breanne

    January 18, 2018 at 3:42 pm

    I’m Team Tenders.

  78. tara darity

    January 18, 2018 at 4:57 pm

    I’m with team tenders all the way!!

  79. Sherri J

    January 18, 2018 at 5:04 pm

    Team tenders

  80. Sonia L.

    January 18, 2018 at 5:25 pm

    I’m so team tenders!

  81. sandra

    January 18, 2018 at 6:12 pm

    Team Tenders!

  82. Tom Puchalski

    January 18, 2018 at 6:41 pm

    Team riblets all the way!

  83. Tom Puchalski

    January 18, 2018 at 6:45 pm

    Team riblets! Applebee’s riblets rock!

  84. Jared Scarborough

    January 18, 2018 at 7:22 pm

    Team riblets!!!! All the way 😍

  85. Jennifer H.

    January 18, 2018 at 7:32 pm

    Team Riblets

  86. John H.

    January 18, 2018 at 7:56 pm

    Team Tenders

  87. Carol

    January 18, 2018 at 8:03 pm

    Team Tenders

  88. Gail Fernandez

    January 18, 2018 at 8:51 pm

    I am definitely Team Tenders!

  89. Tammy Woodall

    January 18, 2018 at 10:10 pm

    My family and I are Team Tenders.

  90. Annamarie V

    January 18, 2018 at 10:11 pm

    They both look good but I am team riblets.

  91. Jasmine Henderson

    January 18, 2018 at 10:24 pm

    I am definitely team tenders!

  92. LeAnn Harbert

    January 18, 2018 at 10:28 pm

    We’re Team Riblets.

  93. Nancy Bowers

    January 18, 2018 at 11:19 pm

    Team Tenders.

  94. Helga

    January 18, 2018 at 11:25 pm

    We’re team tenders.

  95. Kelley H

    January 18, 2018 at 11:57 pm

    Team Tenders

  96. Amanda Whitley

    January 19, 2018 at 12:04 am

    i am Team Tenders

  97. YVONNE WOODSTOCK

    January 19, 2018 at 12:25 am

    We are Team Riblets!

  98. Katrina Brockavich

    January 19, 2018 at 12:33 am

    Team riblets! Yum!

  99. Sam B.

    January 19, 2018 at 1:30 am

    Team Tenders, for sure!

  100. Megan C

    January 19, 2018 at 6:12 am

    Team Tenders! The ones on their mac & cheese are amazing

  101. kathy Persons

    January 19, 2018 at 7:11 am

    Team tenders all the way

  102. Lindsay Hess

    January 19, 2018 at 7:36 am

    I am Team Tenders but the my hubby and son are Team Riblets for sure!!

  103. Em Mahr

    January 19, 2018 at 8:16 am

    I’m definitely team tenders!

  104. amy guillaume linderman

    January 19, 2018 at 8:49 am

    Team Tenders…the whole family loves these!

  105. mami2jcn

    January 19, 2018 at 8:51 am

    Team Tenders!

  106. Mary Jacobowitz

    January 19, 2018 at 9:01 am

    I am definitely Team Riblets. Thank you for the giveaway.

  107. Katie Bellamy

    January 19, 2018 at 9:05 am

    I could go both ways! 🙂 Team tenders a little more! 🙂

  108. Lauren

    January 19, 2018 at 9:05 am

    I am team riblets.

  109. Rachel V

    January 19, 2018 at 9:07 am

    Team Tenders!

  110. susan smoaks

    January 19, 2018 at 9:11 am

    I am team tenders! i love applebee’s, it’s my favorite.

  111. Elena

    January 19, 2018 at 9:26 am

    I am Team Tenders

  112. Darlene Owen

    January 19, 2018 at 9:27 am

    I’m team tenders, but husband is team rubles.

  113. Amber Cheras

    January 19, 2018 at 9:34 am

    I am team tenders all the way! Love Applebee’s!

  114. jennifer horn

    January 19, 2018 at 9:34 am

    Team roblets all the way!

  115. Amber Cheras

    January 19, 2018 at 9:34 am

    I am team tenders all the way! Love Applebee’s!!

  116. Nancy

    January 19, 2018 at 9:43 am

    What a hard decision! I think I’d start on Team Riblets. I might sub into Team Tenders some time – LOL!

  117. Lauren

    January 19, 2018 at 9:43 am

    Team tenders with yellow mustard

  118. Tandi Cortez

    January 19, 2018 at 10:09 am

    Team Riblets!

  119. Gricelda Castro

    January 19, 2018 at 10:15 am

    Team Tenders!

  120. Marcia Goss

    January 19, 2018 at 10:23 am

    Team Tenders!

  121. Breanna Pollard

    January 19, 2018 at 10:36 am

    TEAM TENDERS FOR THE WIN

  122. jenny

    January 19, 2018 at 10:36 am

    Team Tenders!

  123. Emily D

    January 19, 2018 at 10:36 am

    Team Tenders!!

  124. Erinn Sluka

    January 19, 2018 at 10:38 am

    I am Team Tenders for sure! erinnsluka@gmail

  125. Sandra Preti

    January 19, 2018 at 10:40 am

    Team Tenders!

  126. Angelica Dimeo

    January 19, 2018 at 11:02 am

    Team Riblets

  127. sheila ressel

    January 19, 2018 at 11:16 am

    I am a team tenders girl!

  128. sherry fowler

    January 19, 2018 at 11:21 am

    definitely team riblets!!!!

  129. jeanette sheets

    January 19, 2018 at 11:25 am

    team tenders!!!

  130. wendi

    January 19, 2018 at 11:25 am

    im team tenders!! yummy they have the best

  131. Peggy Johnson

    January 19, 2018 at 11:26 am

    Team tenders for me!

  132. John Joseph

    January 19, 2018 at 11:49 am

    Team riblets!

  133. Amy Orvin

    January 19, 2018 at 12:17 pm

    Team Tenders

  134. gala

    January 19, 2018 at 12:21 pm

    Team Riblets

  135. lisa kay

    January 19, 2018 at 12:24 pm

    Team Riblets!!

  136. Annmarie W.

    January 19, 2018 at 12:34 pm

    Both are good…but I’d choose Team Tenders!

  137. Amanda Hoffman

    January 19, 2018 at 12:52 pm

    Team riblets

  138. cyndi br

    January 19, 2018 at 12:58 pm

    Team Tenders

  139. Fiona N

    January 19, 2018 at 1:09 pm

    I am Team Riblets 🙂
    Thank You for the chance!
    Have a great weekend 🙂

  140. Lissa Crane

    January 19, 2018 at 1:13 pm

    I am definitely Team Riblets!!! I don’t eat them as often as I would like, but when I get to, I enjoy myself! I will definitely be stopping by to take advantage of this offer!

  141. Billie R

    January 19, 2018 at 1:15 pm

    Tenders all the way! Thanks for the chance to win.

  142. monique s

    January 19, 2018 at 1:30 pm

    I am team tenders

  143. Laurajj

    January 19, 2018 at 1:32 pm

    Oh I have to say I’m Team Tenders!!!

  144. Chrissy

    January 19, 2018 at 2:09 pm

    I am definitely team tenders! Huge craving for me especially when pregnant!

  145. Liz N.

    January 19, 2018 at 2:29 pm

    I’m Team Riblets – yum! So good!

  146. Seyma Bennett Shabbir

    January 19, 2018 at 2:47 pm

    I am Team Tenders! My sons love tenders also!!

  147. Angie W

    January 19, 2018 at 3:43 pm

    Team Tenders. Thanks!

  148. Natalie

    January 19, 2018 at 3:56 pm

    That’s a tough one I guess Team tenders !

  149. Danielle M

    January 19, 2018 at 4:03 pm

    Team Tenders

  150. Dana Germain

    January 19, 2018 at 4:29 pm

    I am team tenders for sure

  151. Mark Crawford

    January 19, 2018 at 4:58 pm

    I am definitely team tenders

  152. Kat Emerick

    January 19, 2018 at 5:04 pm

    I would love it!

    • Kat Emerick

      January 19, 2018 at 5:09 pm

      sorry.. forgot to add. I love tenders!

  153. Stephanie Phelps

    January 19, 2018 at 5:22 pm

    I am team riblet for sure!

  154. Pam C.

    January 19, 2018 at 5:28 pm

    I am a team tenders absolutely.

  155. Molli Taylor

    January 19, 2018 at 5:32 pm

    definitely team tenders… they are SO amazing!!!

  156. Charlene S.

    January 19, 2018 at 5:35 pm

    I am Team Tenders.

  157. Karrie

    January 19, 2018 at 5:51 pm

    I am team riblets!!!!

  158. Darcy L Koch

    January 19, 2018 at 6:01 pm

    I am Team Riblets.

  159. Vikki Billings

    January 19, 2018 at 6:05 pm

    I am Team Tender!!

  160. Ellie Wright

    January 19, 2018 at 6:14 pm

    Team Riblet here!!

  161. Stefanie G

    January 19, 2018 at 6:26 pm

    I am team tenders!

  162. Kelly Skibbe

    January 19, 2018 at 6:29 pm

    I am going to have to go with Team Riblets! Love Applebee’s. Such great food and cocktails!

  163. Jessie Redding

    January 19, 2018 at 6:35 pm

    i’m team whichever one I’m craving! But usually, tenders.
    Thanks a billion for the chance at this amazing giveaway.

  164. Vickie

    January 19, 2018 at 7:05 pm

    Time riblets sound delicious! Great resturant!

  165. Audrey Stewart

    January 19, 2018 at 7:18 pm

    We are a Team Ribs family because we are from the south, and we love their ribs.

  166. Megan Tilley

    January 19, 2018 at 7:54 pm

    Yummy team tenders all the way!

  167. Richard Brandt

    January 19, 2018 at 8:36 pm

    Team Riblets! Always have been, always will be.

  168. Amber Hensley

    January 19, 2018 at 9:16 pm

    Team Tenders all the wayyyyy~~~~ 🙂

  169. Sheila Vives

    January 19, 2018 at 9:35 pm

    Team Tenders for me! I do love several of their menu items.

  170. Danielle Magee

    January 19, 2018 at 10:13 pm

    Team Tenders for me!

  171. Nicole

    January 19, 2018 at 10:23 pm

    Team tenders, all the way

  172. Julie R

    January 19, 2018 at 10:42 pm

    Team tenders!!

  173. Lisa V.

    January 19, 2018 at 10:42 pm

    Team Tenders!

  174. kelly woods

    January 19, 2018 at 10:51 pm

    Team Tenders, thank you, yum

  175. Pamela

    January 19, 2018 at 10:54 pm

    Team Tender for me!

  176. Kim Myers

    January 19, 2018 at 10:57 pm

    Team tenders!

  177. Stephanie Shipley

    January 19, 2018 at 11:08 pm

    I am team tenders!

  178. Brianne Armstrong

    January 19, 2018 at 11:16 pm

    I’m gonna go with Team Tenders today…but Team Riblets tomorrow! 😉

  179. ShellyC

    January 19, 2018 at 11:17 pm

    Ribs all the way. Team Riblet.

  180. Jessica Miller

    January 20, 2018 at 12:12 am

    Team Tenders for sure!

  181. james jenkins

    January 20, 2018 at 12:40 am

    team tenders all the way!

  182. harmony b

    January 20, 2018 at 4:08 am

    Team tenders

  183. cindy Schierl

    January 21, 2018 at 7:04 pm

    Team Riblets

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Food

Wendy’s Is Giving Away Free Burgers Through The End Of September

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Wendy's Burger

Wendy’s is getting an early start on National Cheeseburger Day this year, offering up a free Dave’s Single cheeseburger (with any purchase) every day in September.

That’s right. The purveyor of square-shaped burgers is celebrating National Cheeseburger Day all month long, meaning that you can take advantage of this delicious deal as many times in September as your stomach can handle. Oh boy, time to break out the sweatpants!

So what’s the catch? Wendy’s wants you to download their handy-dandy mobile app. I’ve had it for months now, and they’re always loading killer deals on there, so it’s really a no-brainer. Simply fire up the app, click on the “Free Dave’s Single” offer, and add a Frosty or fries to your order. Boom, you’re out the door for less than $2. How great is that?

For those of you not in the know, Dave’s Single is Wendy’s name for their quarter-pound, single-patty burger. It comes with toppings of your choice, and may include tomato, lettuce, onion, pickles, ketchup, mayo and American cheese.

The offer is good at participating Wendy’s restaurants across the U.S. You can download the Wendy’s app at the App Store or Google Play Store.

Happy eating! 🍔

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Food

4 Ways Millennials Are Changing Coffee For Better Or Worse

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It seems like the media is obsessed with the Millennial apocalypse. Not a week goes by without headlines claiming that Millennials are killing the housing industry, the wine industry, cable television, napkins, chain restaurants, and just about everything under the sun.

Truth be told, Generation Y isn’t “killing” these industries. They simply have their own buying habits that differ from their parents’ generation; and cantankerous companies regret having to change their business models to match changing times.

One prime example of this is coffee.

Coffee may have a long history, but it is constantly evolving. As you might expect, Millennial consumers are rapidly changing the way coffee is sourced, brewed and enjoyed. If you prefer big coffee makers, chain stores, and the like, you might view these changes as bad. If not, these might be welcome changes to you.

Below are four ways Millennials are changing coffee for better or worse:

Millennials Prefer Smaller Coffee Machines or No Machines at All

Research shows that Millennials are more mobile than past generations. They are more likely to go out of state for college, more likely to move to an urban area for a good job, and more likely to live out of a small apartment. If you are moving often or live in a small space, it’s unlikely you’d want to spend big bucks on a clunky coffee machine.

While smaller single-serve coffee machines were heralded as the perfect dorm room necessity, these machines fell out of favor rather quickly with Millennial coffee drinkers (more on this below).

Instead, Millennials are giving up on coffee machines all together in favor of machine-free single-serve coffee capsules. Brands like Caffè di Artisan offer gourmet coffee pods that can be poured into hot water or steamed milks for black coffee or a café latte. This is much easier (and perhaps more sanitary) than using a bulky, expensive coffee machine.

Here’s the bottom line… When’s the last time you saw a Millennial with a copy machine or home phone? Generation Y is moving away from machines, and toward simpler and more effective solutions to their needs – and this includes coffee!

Millennials Like Ethical & Eco-Friendly Brands

With regards to single-serve brewing machines, the reason that K-Cups and Nespresso coffee makers fell out of favor was due to the unparalleled levels of waste. Believe it or not, it’s something that Keurig actually apologized for! Turns out, all those plastic containers and grounds could neither be recycled nor composted. Yikes.

Millennials prefer to purchase their products from ethical brands. When it comes to coffee, this means buying from brands with recyclable packaging and eco-friendly sourcing. They don’t mind spending a little bit more on coffee that is high-quality and from an ethical brand.

Millennials Have Outgrown Starbucks

When Starbucks came out with the Unicorn Frappuccino, it was an obvious play for Instagram and Snapchat-obsessed Millennials. After all, it’s the “Me-Me-Me” Generation that enjoys posting images of their food online. Unfortunately for Starbucks, the frozen beverage was widely known for tasting “sickeningly sweet.”

Still, it’s likely that coffee chains will continue to push kooky promotions to attract Millennial customers. And for a while it will probably work. But overall, Gen Y prefers to patronize smaller coffee shops or – due to thrifty spending – make coffee at home.

Then again, it’s not like Starbucks will disappear anytime soon, as Millennials will continue to visit the coffee chain for free Wi-Fi, to kill time or to conduct meetings.

Millennials Will Make Up Their Own Minds

Millennials are the first generation to be (over) exposed to marketing at a very young age. Perhaps you can remember the first kids-only networks in the 80s and 90s pumping out toy and cereal commercials.

This trend hasn’t stopped, of course. But there’s a key takeaway that is often ignored – the fact that Millennials are somewhat immune to marketing and advertising. This makes sense when you think about it. After all, they’ve seen it all before!

So, while brands may continue to push marketing messages in the form of memes, interactive campaigns or phony grassroots movements, Gen Y will likely be hip to the true intention of these ads. In the end, Generation Y won’t be fooled. They will make their own decisions when it comes to coffee. It’s time the market caught up to Millennial expectations; whether you like these changes or not will color your judgments.

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Drinks

Bud Light Kicks Off The Football Season With Two New ‘Dilly Dilly’ Spots

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I don’t know about you, but I just cannot get enough of those hilarious Bud Light Dilly Dilly commercials. And lucky for us, Bud Light is back with two new “Dilly Dilly” ads to celebrate the long-awaited return of the NFL football season.

Bud Lights For Everyone:

During the college football kickoff weekend, Bud Light previewed this spot, which depicts our regal King gifting his kingdom’s loyal habitants with his favorite light lager, Bud Light, when one of the pub patrons asks for a mead. The ad highlights the one friend in every group who tries to show off their sophisticated palette, even when it contradicts the group’s preference.

Royal Affair:

This commercial introduces two new characters from the neighboring kingdom, Count and Countess Pamplemousse. The Pamplemousse’s represent the snobby friends you always seem to invite to a party. Royal Affair celebrates Bud Light as the light lager of choice for a large group of friends (and foes).

Here’s hoping that these two are just the first in a long line of Dilly Dilly commercials that run throughout the season!

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