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Bud Light Rallys To Bring Back Happy Hour

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Bud Light Happy Hour

When is the last time you hit the bar after work with your co-workers for Happy Hour? It’s been awhile, right? You’re not alone. According to a recent poll, more than half of all employed Americans older than 21 haven’t left work at 5PM on a Friday in over a year. 1 year! That’s 365 days! And on top of that, 60% of Americans have not been to Happy Hour in the same amount of time.

When did we become a nation of workaholics?! Bud Light finds this type of behavior unacceptable, so they’re rallying to bring back Happy Hour this summer, and they’re putting their money where their mouth is by giving away free beers all summer long as a reward for leaving the office on time and heading out to Happy Hour.

Bud Light is encouraging working people across the country to stand up, walk to the nearest bar or fridge, crack open an ice cold Bud Light, raise one to right now and TAKE BACK HAPPY HOUR!

Head over to BudLightHappyHour.com, where you can access the perfect toolkit to help you get out of work on time. From drafted OOO messages to an opportunity to enter to win free Bud Light, you now have access to everything you need to make sure you can leave work every Friday this summer at 5PM, no excuses.

Who’s ready to take the pledge and join Bud Light in a movement to Bring Happy Hour back?

Drinks

Bud Light Kicks Off The Football Season With Two New ‘Dilly Dilly’ Spots

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I don’t know about you, but I just cannot get enough of those hilarious Bud Light Dilly Dilly commercials. And lucky for us, Bud Light is back with two new “Dilly Dilly” ads to celebrate the long-awaited return of the NFL football season.

Bud Lights For Everyone:

During the college football kickoff weekend, Bud Light previewed this spot, which depicts our regal King gifting his kingdom’s loyal habitants with his favorite light lager, Bud Light, when one of the pub patrons asks for a mead. The ad highlights the one friend in every group who tries to show off their sophisticated palette, even when it contradicts the group’s preference.

Royal Affair:

This commercial introduces two new characters from the neighboring kingdom, Count and Countess Pamplemousse. The Pamplemousse’s represent the snobby friends you always seem to invite to a party. Royal Affair celebrates Bud Light as the light lager of choice for a large group of friends (and foes).

Here’s hoping that these two are just the first in a long line of Dilly Dilly commercials that run throughout the season!

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Busch Light Gets In On The Pumpkin Spice Latte Craze With ‘Busch Latte’

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Busch Latte can

Last week, Starbucks announced that they were bringing back their Pumpkin Spice Latte, and Busch Light wasted no time in getting in on the action by temporarily rebranding Busch Light as Busch Latte, and sharing a photo of the new can on Twitter.

As expected, Twitter lost their collective minds, with people rushing out to score some Busch Latte of their very own. The only problem? It’s not real. No, it’s just a clever marketing stunt that pokes fun at the PSL craze. Well played Busch Light!

But they didn’t stop there. In addition to the photoshopped Busch Latte cans on Twitter, they also rolled out a series of mobile #BuschLatte billboards in St Louis, Los Angeles, New York and Chicago, parking outside of various Starbucks for the ultimate in trolling.

Busch Latte Billboard

While you can’t get your hands on any physical Busch Latte cans, you can snag some sweet Busch Latte merch here, with a selection of shirts and coozies to choose from.

Here’s hoping that AB actually released some Busch Latte cans, as I’d definitely buy them! 🙂

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Bud Light Victory Fridges To Reward Fans Upon Cleveland Browns’ First Win

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Bud Light Victory Fridge

To say that the Cleveland Browns have been on a losing streak would be putting it mildly. The team has only won a single game in the past two seasons. In fact, Johnny Manziel was the last quarterback to win a game for the Browns. Pretty crazy, right?

Bud Light believes in the Browns though, and to show their support they’ve rolled out a bunch of Victory Fridges across various Cleveland watering holes, filled with ice-cold Bud Light. The only catch? These fridges are currently locked.

Featuring a smart-technology, all of the Victory Fridges will simultaneously unlock after the Browns capture their first regular-season victory and snap their winless streak, giving fans 21 and over the chance to enjoy the sweet taste of victory together. Dilly Dilly!

“The Bud Light Browns ‘Victory Fridge’ is a fun way to celebrate and reward a fanbase that has never wavered in enthusiasm or dedication for their team no matter what happens. We’re proud to show our support for Cleveland, and we’re always looking to bring NFL fans and friends together for memorable experiences. It’s going to be fun to be part of the celebration when the team earns their first victory of the season,” said Andy Goeler, Vice-President of Marketing, Bud Light.

Here’s hoping that Bud Light has a good shelf life, because I just don’t see the Browns’ losing streak ending anytime soon. 🙂

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