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Bud Light Kicks Off The Football Season With Two New ‘Dilly Dilly’ Spots

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I don’t know about you, but I just cannot get enough of those hilarious Bud Light Dilly Dilly commercials. And lucky for us, Bud Light is back with two new “Dilly Dilly” ads to celebrate the long-awaited return of the NFL football season.

Bud Lights For Everyone:

During the college football kickoff weekend, Bud Light previewed this spot, which depicts our regal King gifting his kingdom’s loyal habitants with his favorite light lager, Bud Light, when one of the pub patrons asks for a mead. The ad highlights the one friend in every group who tries to show off their sophisticated palette, even when it contradicts the group’s preference.

Royal Affair:

This commercial introduces two new characters from the neighboring kingdom, Count and Countess Pamplemousse. The Pamplemousse’s represent the snobby friends you always seem to invite to a party. Royal Affair celebrates Bud Light as the light lager of choice for a large group of friends (and foes).

Here’s hoping that these two are just the first in a long line of Dilly Dilly commercials that run throughout the season!