To say that the Cleveland Browns have been on a losing streak would be putting it mildly. The team has only won a single game in the past two seasons. In fact, Johnny Manziel was the last quarterback to win a game for the Browns. Pretty crazy, right?
Bud Light believes in the Browns though, and to show their support they’ve rolled out a bunch of Victory Fridges across various Cleveland watering holes, filled with ice-cold Bud Light. The only catch? These fridges are currently locked.
Featuring a smart-technology, all of the Victory Fridges will simultaneously unlock after the Browns capture their first regular-season victory and snap their winless streak, giving fans 21 and over the chance to enjoy the sweet taste of victory together. Dilly Dilly!
“The Bud Light Browns ‘Victory Fridge’ is a fun way to celebrate and reward a fanbase that has never wavered in enthusiasm or dedication for their team no matter what happens. We’re proud to show our support for Cleveland, and we’re always looking to bring NFL fans and friends together for memorable experiences. It’s going to be fun to be part of the celebration when the team earns their first victory of the season,” said Andy Goeler, Vice-President of Marketing, Bud Light.
Here’s hoping that Bud Light has a good shelf life, because I just don’t see the Browns’ losing streak ending anytime soon. 🙂
Bud Light Kicks Off The Football Season With Two New ‘Dilly Dilly’ Spots
I don’t know about you, but I just cannot get enough of those hilarious Bud Light Dilly Dilly commercials. And lucky for us, Bud Light is back with two new “Dilly Dilly” ads to celebrate the long-awaited return of the NFL football season.
Bud Lights For Everyone:
During the college football kickoff weekend, Bud Light previewed this spot, which depicts our regal King gifting his kingdom’s loyal habitants with his favorite light lager, Bud Light, when one of the pub patrons asks for a mead. The ad highlights the one friend in every group who tries to show off their sophisticated palette, even when it contradicts the group’s preference.
This commercial introduces two new characters from the neighboring kingdom, Count and Countess Pamplemousse. The Pamplemousse’s represent the snobby friends you always seem to invite to a party. Royal Affair celebrates Bud Light as the light lager of choice for a large group of friends (and foes).
Here’s hoping that these two are just the first in a long line of Dilly Dilly commercials that run throughout the season!
Busch Light Gets In On The Pumpkin Spice Latte Craze With ‘Busch Latte’
Last week, Starbucks announced that they were bringing back their Pumpkin Spice Latte, and Busch Light wasted no time in getting in on the action by temporarily rebranding Busch Light as Busch Latte, and sharing a photo of the new can on Twitter.
As expected, Twitter lost their collective minds, with people rushing out to score some Busch Latte of their very own. The only problem? It’s not real. No, it’s just a clever marketing stunt that pokes fun at the PSL craze. Well played Busch Light!
But they didn’t stop there. In addition to the photoshopped Busch Latte cans on Twitter, they also rolled out a series of mobile #BuschLatte billboards in St Louis, Los Angeles, New York and Chicago, parking outside of various Starbucks for the ultimate in trolling.
While you can’t get your hands on any physical Busch Latte cans, you can snag some sweet Busch Latte merch here, with a selection of shirts and coozies to choose from.
Here’s hoping that AB actually released some Busch Latte cans, as I’d definitely buy them! 🙂
Michelob ULTRA Created The Ultimate Golf Bag.. Complete With A Keg Inside!
Yes, you read that right. Michelob ULTRA has unveiled quite possibly the coolest golf bag on the planet, one that every golfer and Caddyshack fan could only ever have imagined in their wildest dreams. And best of all, they’re giving away this bad boy to lucky beer lover, so you’ll definitely want to enter for your chance to win.
The Michelob ULTRA Caddie Bag is a one-of-a-kind prototype bag that includes everything you could ever need for the optimal 19th hole experience:
- 128 oz. refillable beer keg with a custom Michelob ULTRA tap handle
- Rechargeable BOSE Bluetooth speaker
- Built-in tablet for streaming all your favorite media
- Storage for pint glasses
- LED lighting
Want to be the envy of your golfing buddies with your own ULTRA Caddie? Enter for a chance to win it by sharing how you live ULTRA with @MichelobULTRA using #ULTRACaddieContest on Facebook, Twitter or Instagram. The contest runs through August 12th, at which point a winner will be chosen at random.
“We are always looking for new ways to innovate and help our consumers live fit and fun, and the ULTRA Caddie delivers both,” said Azania Andrews, vice president, Michelob ULTRA. “Michelob ULTRA has been the official beer of golf for more than a decade, and we’re excited to unveil the ULTRA Caddie at the PGA Championship in St. Louis.”
As the official beer sponsor of the PGA Championship, Michelob ULTRA will debut the ULTRA Caddie at the PGA Championship at Bellerive Country Club in St. Louis this weekend.
You can see more photos of the Michelob ULTRA Caddie Bag below.
What do you think of the Michelob ULTRA Caddie Bag?