Have you heard the news? Dos Equis is the first-ever Official Beer Sponsor of the College Football Playoff! The brand is encouraging fans to go for “Game Day Greatness” this season as part of their commitment to premiumize and elevate the game day experience, giving fans the opportunity to win tickets to the National Championship on January 9th through specially-marked packaging and an online sweepstakes. Additional prizes like tailgating grills, tents, entertainment centers and TVs are up for grabs too.
Last week, Dos Equis released the first full-length commercial for the new Most Interesting Man in the World, including a nod to the CFP sponsorship. In the last vignette, the Most Interesting Man is seen kicking a field goal with a coconut through “the uprights” of two giraffes, and enjoying an ice-cold Dos Equis at his helicopter RV tailgate in the Serengeti. Two additional football-themed commercials will begin airing on November 14th, and the helicopter RV from the latest commercial will be featured at the National Championship.
Dos Equis will also be launching a national Snapchat filter during the National Championship on January 9th, 2017, which will showcase Dos Equis’ commitment to the College Football Playoff with The Most Interesting Man in the World.
“Working with the College Football Playoff and ESPN is a remarkable opportunity to help our consumers ‘Stay Thirsty’ during one of the biggest sporting events in America,” said Andrew Katz, Vice President of Marketing for Dos Equis. “2016 has been a groundbreaking year for the brand with this sponsorship, multiple partnerships with Snapchat, and the evolution of The Most Interesting Man in the World, and we’re committed to elevating the beer drinking experience for fans whether at the stadium, at home or at their local watering hole.”
Who wouldn’t love to win a trip to the National Championship, right? So make sure you tailgate this Game Day with the new specially-marked Dos Equis bottles, and enter for your chance to win!
Learn more about Dos Equis’ Game Day Greatness Sweepstakes at www.xxgoforgamedaygreatness.com.
From Cocktails To Mocktails: 3 Boozy Drinks With Non-Alcoholic Variations
The summer season is fast approaching, and many people choose to enjoy it by drinking nice, cool cocktails under the warm, summer sun. Of course, there will be days when an alcoholic drink won’t work for any number of reasons. Maybe you want to enjoy the taste of a mimosa but not the late-afternoon hangover or drowsiness. Perhaps you really want that screwdriver at your favorite cocktail house, but you already volunteered to be the designated driver. Or maybe you could choose to avoid alcohol altogether as part of a sober lifestyle.
Even if consuming alcohol is a no-go, the idea of a delicious, mixed drink on a relaxing day or energetic night out still could sound appealing to you or someone else. Mocktails are a safe and healthy alternative to the original concoction.
The term “mocktails” originated during the 1970s and ever since has been a savior for people who want the delightful taste of a mixed drink but with one specific ingredient missing.
A few classic alcoholic recipes can be tinkered with to create non-alcoholic masterpieces. These variations of popular cocktails either replace alcohol with the ideal replacement ingredient or drop the booze altogether. Vodka becomes ginger ale. Champagne becomes grape juice.
In the end, the alcohol might be missing but the taste is nearly identical to, if not better than, the original.
The Recovery Village has a useful summary of how to craft the non-alcoholic version of this brunch-time favorite. They also offer treatment for anyone struggling with substance abuse like the Ohio drug rehab. Mimosas are usually created by combining orange juice with champagne or sparkling wine.
This Mockmosa recipe trades the champagne out for some sparkling white grape juice, which makes a perfect non-alcoholic replacement. Look for grape juice brands that are dry in flavor, with little or no sugar or corn syrup, to replicate the champagne taste. Combine them in a champagne flute and, if you want to add a unique touch, garnish the drink with a mint sprig.
Usually, screwdrivers are made by combining vodka and orange juice. Replacing the alcoholic ingredient with ginger ale doesn’t drop the tastiness level at all. Leaf.Tv shows how to prepare this variation of the simple two-ingredient mixture.
Start with ice cubes, fill half the glass with ginger ale, and then top it off with a pulpy orange juice brand of your choice. Finish the process with a swizzle stick to combine the two liquid ingredients until the colors have swirled together to mimic a screwdriver. Before the ice melts, sit back and drink up.
Virgin Cucumber Mojito
This smooth-tasting drink is a favorite when temperatures rise and the summer season hits its peak. The alcoholic version includes rum, but it’s not really necessary to create the drink’s refreshing taste. A Frugal Chick has a great alternative to this classic, and the only change is dropping the alcoholic ingredient. Combine one lime, some mint leaves, white sugar, two cucumber slices, ice cubes and soda together for another version of perfection.
Cocktails are a staple of American drinking culture, especially at restaurants or bars with a group of friends or on a date. In the summer, they become staples for days spent by the pool or on the beach. But don’t give up — or give in to temptation — if you originally hoped to spend your day or night without any alcohol. These mocktails not only flatter the originals with their imitation, but they sometimes raise the bar even higher.
Space Beer Is The Final Frontier Of Beer
If you’ve ever seen people drink those little travel bottles of booze on an airplane because they are nervous about flying, imagine what you’re going to need when you are flying toward outer space to stay in one of those fancy space hotels.
Space Beer, that’s what you need. It will help you to blast off while you’re blasting off. Hailed as the world’s first beer for space, Vostok Space beer is specially designed to be drunken in space. Is that proper English? You’ll get drunken in space alright.
Anyway, 4 Pines Brewing Company and Saber Astronautics have teamed up to not only create a space beer but also a space beer bottle so people can drink it in space. Why? Because, beer.
These guys know that space travel is our destiny and they want to be ready with the necessary beverages. As they point out on their Indiegogo page, there is now more recreational space flights that have been booked than there have been astronauts in space in the last 57 years.
Space tourism is happening, and soon. Do you want to take your trip without beer? Of course not. Whether it’s a suborbital flight or a trip to Mars, a beer would be great. You need a space beer bottle because physics are different in space. There’s no gravity for the liquid to pour. They equate it to making a fuel tank for beer.
This is a noble cause. When you are that first tourist on the moon, you’ll stop and say, *BURP* “That’s one small burp for man, one giant burp for mankind.”
If You’re A Fan Of Jack Daniel’s, You’ve Got To Make The Pilgrimage To Lynchburg
Earlier this month, the folks at Jack Daniel’s flew us down to Lynchburg, Tennessee to visit the iconic Jack Daniel’s Distillery, where the world-famous Old No. 7 has been produced for over 150 years, to learn firsthand about how their Tennessee Whiskey is made.
As someone who’s been drinking Jack Daniel’s for the greater part of 20 years, I was excited to learn more about the brand’s history of making whiskey, and the man behind it.
Our journey began in Nashville, about an hour and a half north of Lynchburg. During our ride to the distillery, our guide gave us some history about Jasper Newton Daniel (Jack), and the interesting road that led him to start Jack Daniel’s Tennessee Whiskey.
Born in 1849, Jack Daniel was the youngest of 10 children, with his mother dying shortly after his birth (likely due to complications from childbirth). A few years later, his father remarried and had another 3 children with his new wife. Jack leaves home at a very young age and he is taken in by Reverend Dan Call, where he works on the family farm. And on his farm, he had a still, which Jack quickly took interest in it.
It’s here where Jack learns the art of whiskey making from the preacher and his head distiller, Nathan “Nearest” Green. In 1866, Call decides to focus on his calling as a minister, selling his whiskey business to Jack. Jack in turn hires Nearest as his Master Distiller. A few years later, they open the now-famous distillery in Lynchburg, and the rest is history.
A short while later, we arrived at the Jack Daniel’s Distillery, and gathered together for a VIP tour hosted by none other than Assistant Master Distiller Chris Fletcher! As you can imagine, he’s got extensive knowledge of the whiskey making process, which he shared with us in great detail as he took us through the entire facility.
Not only that, but Fletcher is actually the grandson of retired Master Distiller Frank Bobo, the distillery’s fifth master distiller from 1966-89. Needless to say, whiskey is in his blood.
The first stop on our tour was Cave Spring Hollow, which houses Lynchburg’s greatest natural resource – clean, pure, spring water. The cave’s layers of limestone naturally impart a variety of minerals to the water which contribute to Jack Daniel’s character. More importantly, the limestone also removes iron (which is bad if you are making whiskey) from the water.
Did you know that every bottle of Jack Daniel’s sold around the world is made with water from this source? I actually got to take a drink from the spring, and it was perhaps the purest water that I’ve ever tasted.
From here, we made our way to the Rickyard, where they stack 5-foot tall pallets of hard super maple, douse them in raw, unaged whiskey, before setting the wood ablaze. The inferno peaks at over 2,000 degrees Fahrenheit before burning down into smoldering embers. The resulting charcoal is used in the charcoal mellowing process.
We got to take part in this process, and it was pretty wild, the heat getting so intense that you had to walk away after awhile or risk getting burned. How these guys manage to keep cool in the hot Tennessee summers is beyond me, but my hats off to them.
Afterwards, we walked down to the Distillery Building, where we got to learn more about the whiskey making process including the whiskey stills, the fermenting tanks and the charcoal-mellowing vats. That last part is perhaps the most important, filtering the 140-proof, unaged whiskey drop by drop through 10 feet of handcrafted charcoal.
It’s this extra step that imparts the distinctive smoothness you have come to expect from Jack Daniel’s, and it’s what makes this a Tennessee Whiskey and not a bourbon.
Next, this whiskey goes into American White Oak barrels that are hand-built at Jack Daniel’s Cooperage. Once assembled, the barrel’s interior is toasted and charred using a proprietary method to coax the wood’s natural sugars out and caramelize them. The whiskey enters the barrel colorless and raw, but during the maturation process, the whiskey draws all of its rich amber color and much of its distinctive flavor from the barrels.
As you can imagine, if Jack Daniel’s were to reuse their barrels, they’d get diminishing returns, as the first batch of whiskey already draws out most of the flavor from the barrel. That’s why they only use a barrel once, after which they sell them off to third-parties.
Interestingly enough, a number of variables determine how long a barrel of whiskey stays in the barrelhouse, including the barrel itself and where it’s located in the barrelhouse. Barrels located on the upper floors (where temperature changes are more extreme) tend to mature faster than barrels on the lower floors, where it’s generally cooler.
So rather than rely on age, a team of whiskey tasters sample each and every barrel to decide when they’re ready for bottling. Master Distiller Jeff Arnett showed us this process by bringing us to one of the barrelhouses and taking us up to the 6th floor, where he tapped into a couple of barrels and let us sample them right from the source. In a word.. incredible!
If that wasn’t enough, they also set up a tasting for us, where we got to sample every product in their portfolio, including Jack Daniel’s Old No. 7, Gentleman Jack, Single Barrel Select, Rye, Honey, Fire, and more. I really enjoyed the Single Barrel Select, but Honey and Fire were also standouts for me, and I definitely need to pick up a few bottles of these for myself.
Overall, I had a great time visiting the Jack Daniel’s Distillery and seeing everything that they have to offer, and I’d highly recommend taking the tour if you’re coming through Tennessee, even if you’re not a whiskey drinker. There’s a ton of history here, and it’s sure to give you a newfound respect for Jack Daniel’s, and the man who started it all.