Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as they send him off on a one-way Mission to Mars.
The Mission to Mars spot from Dos Equis will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can rest easy, as Dos Equis will be revealing a new Most Interesting Man in the World in 2016. No, this is not the end of the campaign, but rather an evolution.
Back in 2006, Dos Equis created one of most celebrated advertising campaigns of the 21st century with The Most Interesting Man in the World. Since the launch of the campaign, Dos Equis has continued to be one of the fastest growing beer brands in the U.S., with the business nearly tripling since 2007, while making The Most Interesting Man a cultural icon.
“From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know ‘The Most Interesting Man in the World’ will continue to endure and grow, as the character’s story is bigger than one individual,” said Andrew Katz, VP of Marketing for Dos Equis. “Stay Thirsty isn’t just a tagline – it’s a mindset Dos Equis embraces daily to connect with our consumer and inspire everything we do.”
Dos Equis recently conducted research which shows that 72% of men describe themselves as interesting but not satisfied, as 83% of them want to live an even more interesting life. This reinforces the time is right to evolve the campaign and ensure Dos Equis “Stays Thirsty” by remaining fresh and relevant for the consumer.
In preparation for this extraordinary journey and to help fans make this Cinco de Mayo even more intriguing, The Most Interesting Man will be giving away his Coveted Collection of worldly possessions including the tuxedo he wore to his last Masquerade, his Spanish guitar & matching mariachi suit, even his astronaut suit from his 2010 stratosphere. For more details, be sure to visit DosEquis.com in early-April.
Lets raise a toast, everyone! For he is the most interesting interplanetary man! So long friend, so long and may the world never forget your excellence!
Bud Light Kicks Off The Football Season With Two New ‘Dilly Dilly’ Spots
I don’t know about you, but I just cannot get enough of those hilarious Bud Light Dilly Dilly commercials. And lucky for us, Bud Light is back with two new “Dilly Dilly” ads to celebrate the long-awaited return of the NFL football season.
Bud Lights For Everyone:
During the college football kickoff weekend, Bud Light previewed this spot, which depicts our regal King gifting his kingdom’s loyal habitants with his favorite light lager, Bud Light, when one of the pub patrons asks for a mead. The ad highlights the one friend in every group who tries to show off their sophisticated palette, even when it contradicts the group’s preference.
This commercial introduces two new characters from the neighboring kingdom, Count and Countess Pamplemousse. The Pamplemousse’s represent the snobby friends you always seem to invite to a party. Royal Affair celebrates Bud Light as the light lager of choice for a large group of friends (and foes).
Here’s hoping that these two are just the first in a long line of Dilly Dilly commercials that run throughout the season!
Busch Light Gets In On The Pumpkin Spice Latte Craze With ‘Busch Latte’
Last week, Starbucks announced that they were bringing back their Pumpkin Spice Latte, and Busch Light wasted no time in getting in on the action by temporarily rebranding Busch Light as Busch Latte, and sharing a photo of the new can on Twitter.
As expected, Twitter lost their collective minds, with people rushing out to score some Busch Latte of their very own. The only problem? It’s not real. No, it’s just a clever marketing stunt that pokes fun at the PSL craze. Well played Busch Light!
But they didn’t stop there. In addition to the photoshopped Busch Latte cans on Twitter, they also rolled out a series of mobile #BuschLatte billboards in St Louis, Los Angeles, New York and Chicago, parking outside of various Starbucks for the ultimate in trolling.
While you can’t get your hands on any physical Busch Latte cans, you can snag some sweet Busch Latte merch here, with a selection of shirts and coozies to choose from.
Here’s hoping that AB actually released some Busch Latte cans, as I’d definitely buy them! 🙂
Bud Light Victory Fridges To Reward Fans Upon Cleveland Browns’ First Win
To say that the Cleveland Browns have been on a losing streak would be putting it mildly. The team has only won a single game in the past two seasons. In fact, Johnny Manziel was the last quarterback to win a game for the Browns. Pretty crazy, right?
Bud Light believes in the Browns though, and to show their support they’ve rolled out a bunch of Victory Fridges across various Cleveland watering holes, filled with ice-cold Bud Light. The only catch? These fridges are currently locked.
Featuring a smart-technology, all of the Victory Fridges will simultaneously unlock after the Browns capture their first regular-season victory and snap their winless streak, giving fans 21 and over the chance to enjoy the sweet taste of victory together. Dilly Dilly!
“The Bud Light Browns ‘Victory Fridge’ is a fun way to celebrate and reward a fanbase that has never wavered in enthusiasm or dedication for their team no matter what happens. We’re proud to show our support for Cleveland, and we’re always looking to bring NFL fans and friends together for memorable experiences. It’s going to be fun to be part of the celebration when the team earns their first victory of the season,” said Andy Goeler, Vice-President of Marketing, Bud Light.
Here’s hoping that Bud Light has a good shelf life, because I just don’t see the Browns’ losing streak ending anytime soon. 🙂