While it’s true that the Most Interesting Man in the World is headed on a one-way mission to Mars, Dos Equis is hardly finished with the “Most Interesting” theme, as evident by these two new spots featuring sportcaster Erin Andrews and actor Luis Guzmán.
As you can see in these 15-second ads, Erin Andrews and Luis Guzman are not the most interesting people in the world, but rather the 5,008th and 8,507th most interesting. How did they determine that? By using the Dos Equis Interesting Index, an algorithm built for Facebook that lets fans gauge their own interestingness, based on their social posts.
Personally, I think the algorithm (which scores based on your originality, thirst for knowledge, worldliness and sense of adventure) could use some work, as it says I’m the 363,100th most interesting person in the world, and I feel like that number should be much higher. But then again, I don’t post all of my antics on Facebook for the world to see, as some things are best left private. 🙂
Nonetheless, if you want to see where you stack up, head over to DosEquis.com/InterestingIndex to discover your ranking, peruse exciting summer hacks and enter sweepstakes to win prizes including festival tickets and backyard grilling accessories. Fans can improve their status throughout the summer by participating in interesting activities, visiting local Dos Equis bars and restaurants, and entering the sweepstakes.
In preparation of the brand’s 120th anniversary, Dos Equis is also refreshing the brand’s logo and packaging. The new visual identity nods to the brand’s Mexican heritage and further highlights the taste profile of a crisp, refreshing, beer with a well-balanced finish. Dos Equis will launch TV commercials to support the new visual identity on June 13, and primary and secondary packaging will begin to rollout across the country in mid-July, for both bottles and cans.
Bud Light Kicks Off The Football Season With Two New ‘Dilly Dilly’ Spots
I don’t know about you, but I just cannot get enough of those hilarious Bud Light Dilly Dilly commercials. And lucky for us, Bud Light is back with two new “Dilly Dilly” ads to celebrate the long-awaited return of the NFL football season.
Bud Lights For Everyone:
During the college football kickoff weekend, Bud Light previewed this spot, which depicts our regal King gifting his kingdom’s loyal habitants with his favorite light lager, Bud Light, when one of the pub patrons asks for a mead. The ad highlights the one friend in every group who tries to show off their sophisticated palette, even when it contradicts the group’s preference.
This commercial introduces two new characters from the neighboring kingdom, Count and Countess Pamplemousse. The Pamplemousse’s represent the snobby friends you always seem to invite to a party. Royal Affair celebrates Bud Light as the light lager of choice for a large group of friends (and foes).
Here’s hoping that these two are just the first in a long line of Dilly Dilly commercials that run throughout the season!
Busch Light Gets In On The Pumpkin Spice Latte Craze With ‘Busch Latte’
Last week, Starbucks announced that they were bringing back their Pumpkin Spice Latte, and Busch Light wasted no time in getting in on the action by temporarily rebranding Busch Light as Busch Latte, and sharing a photo of the new can on Twitter.
As expected, Twitter lost their collective minds, with people rushing out to score some Busch Latte of their very own. The only problem? It’s not real. No, it’s just a clever marketing stunt that pokes fun at the PSL craze. Well played Busch Light!
But they didn’t stop there. In addition to the photoshopped Busch Latte cans on Twitter, they also rolled out a series of mobile #BuschLatte billboards in St Louis, Los Angeles, New York and Chicago, parking outside of various Starbucks for the ultimate in trolling.
While you can’t get your hands on any physical Busch Latte cans, you can snag some sweet Busch Latte merch here, with a selection of shirts and coozies to choose from.
Here’s hoping that AB actually released some Busch Latte cans, as I’d definitely buy them! 🙂
Bud Light Victory Fridges To Reward Fans Upon Cleveland Browns’ First Win
To say that the Cleveland Browns have been on a losing streak would be putting it mildly. The team has only won a single game in the past two seasons. In fact, Johnny Manziel was the last quarterback to win a game for the Browns. Pretty crazy, right?
Bud Light believes in the Browns though, and to show their support they’ve rolled out a bunch of Victory Fridges across various Cleveland watering holes, filled with ice-cold Bud Light. The only catch? These fridges are currently locked.
Featuring a smart-technology, all of the Victory Fridges will simultaneously unlock after the Browns capture their first regular-season victory and snap their winless streak, giving fans 21 and over the chance to enjoy the sweet taste of victory together. Dilly Dilly!
“The Bud Light Browns ‘Victory Fridge’ is a fun way to celebrate and reward a fanbase that has never wavered in enthusiasm or dedication for their team no matter what happens. We’re proud to show our support for Cleveland, and we’re always looking to bring NFL fans and friends together for memorable experiences. It’s going to be fun to be part of the celebration when the team earns their first victory of the season,” said Andy Goeler, Vice-President of Marketing, Bud Light.
Here’s hoping that Bud Light has a good shelf life, because I just don’t see the Browns’ losing streak ending anytime soon. 🙂