As many of you know, Dale Earnhardt Jr. is hanging up his racing suit and retiring from NASCAR in just a few weeks, and instead of going the somber route, long-time sponsor Mountain Dew is staying true to their brand, releasing a humorous tribute piece starring the one and only Kenny Powers.. err, Dewey Ryder.
Watch as future legendary driver Dewey Ryder breaks the news to Junior that he’s taking over for him, even though he’s never driven a stock car. “Pfft. I’m Dewey Ryder, the rightful heir to this throne.”
So how did Earnhardt react? “This got weird,” he tweeted.
Dewey even released a press release, which he wrote himself:
What’s up, racing fans. I’m Dewey Ryder, here to announce the biggest racing news since lug nuts. Me. The only person capable of filling Dale Earnhardt Jr.’s green firesuit when he retires at the end of the season. And as the handsome new face of Mountain Dew, I’m issuing this official press release while I chug that bold, citrus nectar.
I’ll be picking up right where Junior left off. Driving fast cars. Endorsementing. Basically, the same stuff that he does.
While I have never actually driven a stock car, I know enough to be dangerous. Now, you may be asking yourself, “Aren’t you Danny McBride, the world’s funniest actor? What are you doing racing cars?” To which I say, “Pfft. I’m Dewey Ryder, the rightful heir to this throne.”
This is surely a bittersweet announcement for some of you. Dale Jr. and Mountain Dew have been partners since 2008. Dale Jr. is super popular and everyone says he’s a swell guy. But every time a stock car door closes, another stock car door opens [editor’s correction: stock cars do not have doors] and I’m here to pick up the mantle.
For the future generations, I videotaped the passing of the torch moment and it’s on the interweb right now. It’s a real tear jerker. While this was completely 100 percent my idea, I am supposed to mention it was in collaboration with the ad nerds at BBDO. You can witness the momentous occasion here and on NBCSN Sunday, Oct. 29, during the Martinsville Speedway race. You’re welcome.
But don’t just take my word for it. When I spoke to my buddy, Dale Jr., he said, and I quote, “My partnership with DEW goes back almost a decade and it’s been an amazing ride. I knew the guy who’d come after me would be someone special, and Dewey’s definitely… well, he’s someone.”
DEW can back that up too. “Dewey has no racing experience. No training behind the wheel. And, we have no idea how this is going to work out,” said Chauncey Hamlett, Senior Director of Marketing, Mtn Dew. “We’ll definitely miss seeing Dale Jr. behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we’ve never seen before, from the way he holds a bottle of DEW to his bold, fun and boundary-pushing style.”
There you have it. To recap, Dale Jr. is retiring and I’m the new model – the upgrade – if you will.
Stay tuned. Down the road there will be more Dewey for many moons to come. To join the conversation, just follow @MountainDew on Facebook, Twitter, Instagram and Snapchat and use the hashtag #DeweyRyder.
For more information, have your people call the DEW people. Dewey out.
Funny stuff.. While we won’t really see Dewey racing in the upcoming NASCAR season, the action should be hot and heavy as the drivers race towards that checkered flag. Chase Elliott is our early favorite, but you can check out the betting odds comparison to see who they think is going to bring home the win!
What do you think about Dewey Ryder taking over for Dale Earnhardt Jr.?
20 Hilarious Photos Of The Elf On The Shelf Being Very Naughty
Legend has it that the Elf on the Shelf is a secret scout sent directly from the North Pole. This weird little red-clad elf hangs out in your house during the day and then reports back to Santa Claus nightly to let him know who’s been naughty and who’s been nice.
Parents move the elf each night so that their kids think he’s been leaving to tell Santa exactly what they have been doing. It’s kind of a strange way to control your children’s behavior by making them think they’re being watched by a magical little creature, but whatever works.
But some dirty-minded parents started getting “creative” with their elves, posing them in naughty and hilarious ways. Here are 20 of our favorite wildly inappropriate Elf on the Shelf photos. Enjoy!
New York Giants’ Odell Beckham Jr. Goes Undercover As Head & Shoulders Massage Therapist
New York Giants wide receiver Odell Beckham Jr. picked up a little side gig, working as a Head & Shoulders massage therapist, much to the surprise of his fans.
Actually, Head & Shoulders’ new mane man pulled off a hilarious prank, going undercover at the Shoulders of Greatness Spa as a massage therapist. Odell surprised some of his fans with scalp and shoulder massages to help relieve the pressures they carry on their shoulders.
Watch as Beckham rubs them down and goes on and on about how his fans have “shoulders of greatness” and “really nice scalps” before revealing his true identity and making the day of some of his biggest fans! Seriously, how great is that?
Disclosure: This post is sponsored by Head & Shoulders, but all opinions are my own.
This Jerry Maguire Mockumentary Is Hilarious
Verizon’s mobile video service go90 recently launched The 5th Quarter, a mockumentary series that tells the greatest untold and untrue stories throughout the history of sports.. Think of it like a a shorter/hilarious spoof on ESPN’s 30 for 30.
The second episode, “Selling Out: The Frank Cushman Story”, stars Jerry O’Connell as he reprises his 1996 Jerry Maguire role as Frank Cushman and picks up on his life after he left Jerry Maguire the night before that fateful draft.
After replacing an injured legend John Elway in the Superbowl and throwing a game-winning pass on his first drive, Cush immediately became a superstar and following his rookie season, became a highly marketable player. He then takes a turn for the worse becoming a victim of excess. His vice? Commercials. Cush becomes addicted to doing ads and soon it becomes more of a priority than football.
You can watch the promo here:
If you like what you see, you can watch the full episode here.