Connect with us


Looking For The Ultimate Happy Hour Spot? Head Over To Applebee’s!



Looking to unwind after a hard day at work? Then head over to Applebee’s Grill & Bar and get your drink (and eat) on, without breaking the bank. While the “eating good in the neighborhood” restaurant chain is known for their food, they’re also a popular spot for the happy hour crowd. And why not, because who doesn’t love half-priced appetizers and cheap drink specials, am I right?

Seriously, Applebee’s has been my go-to place for happy hour for years now, luring me in with the promise of a nice buzz and a full belly for $20 or less, and it was love at first sip. The drinks are strong, the food is tasty, and the bartenders are super friendly. Oh yeah, did I mention that it is really cheap during happy hour? What more could you ask for?

Applebee's Mucho Bahama Mama

Applebee’s happy hour deals run Monday-Friday from 3-6pm, every night after 9pm, and all day Sunday, and include $4 select drafts, house Long Island Iced Teas, and house Bahama Mamas, $5 wine by the glass, and $6 CoronaRitas, along with a selection of half-priced appetizers.

If it’s a Monday, I will usually get their Monday burger deal, a couple of $3 Yuengling Lager pints, and a Triple Chocolate Meltdown for dessert, leaving me nice and full for around $20. Other times, I’ll meet up with some friends after work and enjoy a drink or two (I’m a sucker for their Bahama Mama) and a few appetizers before heading home.

Applebee's Dollarita October Special

And on Sundays during football season, you can usually find me and my buddies taking in a game or two at the ‘Bees, while we enjoy some cheap brews and chow down on some wings, mozzarella sticks, and sliders. It’s less noisy and crowded than our local sports bar, and the food is decidedly better as well!

Overall, I can’t say enough good things about Applebee’s and their awesome happy hour specials. So what are you waiting for, bring some friends to your local Applebee’s for Happy Hour and see why this should be your new go-to drinking establishment. Trust me, you’ll be glad you did!

Applebee's Bartender

Are you ready to experience the magic of Applebee’s Happy Hour menu for yourself? We’ve teamed up with Applebee’s to give one lucky Guys Gab reader a $50 Applebee’s gift card. To enter, simply leave a comment below telling us what your favorite Applebee’s drink or appetizer you’re most excited to try out.

We’ll pick a winner at random on Tuesday, November 14th at 5pm EST. Contest only open to US residents. Good luck!

Disclosure: This post is sponsored by Applebee’s Neighborhood Grill & Bar, but all opinions are my own.

Continue Reading


  1. Jeanne Rousseau

    November 2, 2017 at 5:03 am

    House long island iced teas! Always been a favorite of mine! Of course one and I’m done 😉

  2. Geena O'Banion

    November 2, 2017 at 5:23 am

    Alright, I want to try their Margaritas…I did not know they served drinks with liquor. So many great things to eat; a burger….yeah….thank you for the giveaway

  3. Jack B

    November 2, 2017 at 5:44 am

    I’d like to try the Brew Pub Pretzels and Beer Cheese Dip appetizer.

  4. Sandy H

    November 2, 2017 at 8:14 am

    I would like to try the pretzel sticks.

  5. Fredrick Pauly

    November 2, 2017 at 9:28 am

    Love the appetizers.

  6. Kelly D

    November 2, 2017 at 9:30 am

    I would like to try the Sriracha Shrimp .

  7. Kim Niland

    November 2, 2017 at 10:25 am

    I’ve already tried them but I’d like to try the Bahama Mama again!

  8. Stacie Humphrey

    November 2, 2017 at 11:10 am

    The bahama mama is awesome!

  9. Christine Labelle

    November 2, 2017 at 12:07 pm

    We love their nachos! The pretzel sticks look good though.

  10. Bryan Vice

    November 2, 2017 at 1:10 pm

    I like an ice cold bud light with some mozzarella sticks

  11. Diana

    November 2, 2017 at 2:35 pm

    I’m excited to try the honey bbq boneless wings!!

  12. Rebecca W

    November 2, 2017 at 3:47 pm

    My husband and I love their boneless Buffalo wings or the Southwest eggrolls. They seem to have pretty good food.

  13. Char

    November 2, 2017 at 3:51 pm

    I really love the bbq wings, thank you so much for this!

  14. Steve Weber

    November 2, 2017 at 4:24 pm

    We love the long islands!

  15. Darcy Koch

    November 2, 2017 at 4:58 pm

    I would like to try a Bahama Mama.

  16. Joy Q

    November 2, 2017 at 5:21 pm

    I like their Bourbon & Berries drink.

  17. tammy kubitz

    November 2, 2017 at 6:45 pm

    house long island ice tea

  18. elcane desir

    November 2, 2017 at 6:59 pm

    I want to try the wing with some ranch sauce on the side

  19. Phil Hysell

    November 2, 2017 at 7:27 pm

    I like the mozzarella sticks at Applebee’s.

  20. Donna L

    November 2, 2017 at 8:44 pm

    Applebee’s onion rings are delicious.

  21. Leisl Gering

    November 2, 2017 at 9:38 pm

    I’d like to try their Bahama Mama

  22. carol clark

    November 2, 2017 at 9:43 pm

    bahama mama

  23. Tina

    November 2, 2017 at 9:54 pm

    I love love love their mozzarella sticks!

  24. Ashley

    November 2, 2017 at 9:55 pm

    I love their chicken wonton tacos and a marg!

  25. Ricky Hoelting

    November 2, 2017 at 11:05 pm

    My wife like the Irish Sour Peach, and I usually look at the craft beer selection.

  26. Harold

    November 2, 2017 at 11:35 pm

    The CoronaRitas, I’ve never ever had one, and I would love to try it!

  27. Shyan Ellis

    November 3, 2017 at 1:33 am

    Pretzel sticks with beer cheese

  28. Nicole Lancaster

    November 3, 2017 at 2:53 am

    I would like to try Applebee’s Mango Summer Squeeze.

  29. Kimberly O

    November 3, 2017 at 5:04 am

    I love a good spinach & artichoke dip! Thanks!

  30. Sheila K.

    November 3, 2017 at 7:58 am

    I would love to try a Long Island Iced Tea!

  31. Alexander S.

    November 3, 2017 at 2:49 pm

    I would grab a bacon cheese burger, a cold Bud Lite, with 3 fingers of J.W. Black on the side. That would suit me just fine!

  32. Donna DePaolo

    November 3, 2017 at 5:26 pm

    A Long Island Iced Tea would top off the evening perfectly after doing some holiday shopping and stopping in for dinner and a drink!


    November 3, 2017 at 5:54 pm

    Applebee’s Craft beers and pretzel sticks are number one American delicacy/Mal/M

  34. Meghan Malicoat

    November 3, 2017 at 7:12 pm

    The Spinach and Artichoke dip. It is a amazingly good indulgence.

  35. Susan Milstead

    November 4, 2017 at 12:23 pm

    Spinach and artichoke dip sounds good.

  36. Sarah Cool

    November 5, 2017 at 3:09 am

    I love the summer squeeze drink nd the boneless bbq wings, yum!

  37. Suzanne

    November 5, 2017 at 7:43 am


  38. Elizabeth

    November 5, 2017 at 9:54 pm

    I love getting a margarita or 4. And a little steak and veggies mmmm.

  39. Kim Naumann

    November 6, 2017 at 5:13 pm

    Those pretzels and beer cheese would be my first choice!

  40. Jessica Whitehouse

    November 8, 2017 at 9:09 pm

    I love cheese sticks and fried mushrooms.

  41. erica hall

    November 9, 2017 at 1:07 am

    In the mood for a margarita!

  42. Chris L

    November 9, 2017 at 9:56 am

    The Salsa Verde Beef Nachos look yummy.

  43. Surinder gurm

    November 9, 2017 at 4:04 pm

    Long Island iced tea and pretzel sticks

  44. al

    November 9, 2017 at 9:49 pm

    Mozzarella sticks.

  45. Tara Z

    November 11, 2017 at 12:11 am

    I am a big fan of the onion rings at Applebees.

  46. Rajee Pandi

    November 12, 2017 at 4:49 am

    I love mozzarella sticks

  47. MichelleS

    November 12, 2017 at 5:02 am

    Pretzel sticks sound amazing!

  48. Carol S

    November 12, 2017 at 5:27 am

    I’ve always been a hardcore lover of their mozzarella sticks since before I can remember but I’m a hardcore lover of Applebee’s in general!

  49. Danielle Magee

    November 12, 2017 at 12:49 pm

    I’d love to try their Long Island Iced Tea and their mozzarella sticks.

  50. Allyson Tice

    November 13, 2017 at 12:18 am

    i want to try their lime chicken!!

  51. Kathy bergman

    November 13, 2017 at 12:42 am

    A friend of mine told me how good their Bahama Mamas are. So I would love to try that. Thanks for this great giveaway.

  52. Katrina Brockavich

    November 13, 2017 at 1:44 am

    I really want to try the spinach and artichoke dip appetizer, it sounds delicious!

  53. Melinda

    November 13, 2017 at 8:37 am

    Chicken Won Ton Tacos are the best!

  54. Patricia Crowley

    November 13, 2017 at 10:01 am

    My favorite appetizer is their Brew Pub Pretzels + Beer Cheese Dip

  55. Jeanna

    November 13, 2017 at 10:34 am

    Oh man! The Cheeseburger Egg Rolls sound awesome! I’d love to try those!

  56. Helga

    November 13, 2017 at 10:41 am

    That raspberry Cosmo sounds good.

  57. Em Mahr

    November 13, 2017 at 11:53 am

    I’d love to try the Bahama Mama and the Chicken Wonton Tacos

  58. Tim

    November 13, 2017 at 12:12 pm

    I am most interested in the quesadillas, especially the steak variety.

  59. Karen Dorris

    November 13, 2017 at 12:52 pm

    Gotta love those late nite appetizer platters! My new fav is the Sriracha Shrimp. Like the spicy stuff!

  60. Michele Pineda

    November 13, 2017 at 2:41 pm

    Hubby and I usually head to Applebees after a long day of work or to celebrate the weekend… he gets a beer, I get the Bahama Mama and we split an appetizer sampler or nachos or a chicken or steak quesadilla!

  61. Katherine S

    November 13, 2017 at 5:14 pm

    The pretzels look really good

  62. Jennifer H.

    November 13, 2017 at 5:24 pm

    I would like the Salsa Verde Beef Nachos.

  63. John H.

    November 13, 2017 at 5:27 pm

    The Sriracha Shrimp sound good.

  64. Carol

    November 13, 2017 at 5:47 pm

    I would like the Brew Pub Pretzels + Beer Cheese Dip.

  65. Pam Halligan

    November 13, 2017 at 6:45 pm

    The Brew Pub Pretzels with Beer Cheese Dip is my favorite appetizer.

  66. wen budro

    November 13, 2017 at 6:51 pm

    The cheeseburger egg rolls and the brew pub pretzels sound super yummy. I would get a huge glass of domestic beer too.

  67. Yvonne Delgado

    November 13, 2017 at 7:19 pm

    My favorite appetizer is the Classic Combo because I like a little taste of lots of items. My favorite would be the boneless wings.

  68. angie depue

    November 13, 2017 at 7:40 pm

    I love Applebee’s Classic Combo appetize Sampler and pair it with a Raspberry Cosmo cocktail! MMM so good!

  69. Pam

    November 13, 2017 at 8:20 pm

    The CoronaRitas and sliders sounds great – love to try them!

  70. Angie S

    November 13, 2017 at 8:32 pm

    The beer cheese dip and pretzels!! Fave appetizer anywhere <3!!

  71. Tracie Cooper

    November 13, 2017 at 9:11 pm

    I would love to try the chicken won ton tacos with a Bourbon and Berries!

  72. Crystal McKinley

    November 13, 2017 at 9:31 pm

    The sampler is the best! I get some of everything!

  73. Ashley

    November 13, 2017 at 9:59 pm

    I love chicken wonton tacos and their margaritas!

  74. Brandy Davis

    November 13, 2017 at 10:37 pm

    Chicken Won Ton tacos? Yes,I want to try those. : )

  75. Janet Boyanton

    November 13, 2017 at 10:55 pm

    I have always liked the sampler best.

  76. Kelly

    November 14, 2017 at 4:27 am

    I love the spinach and artichoke dip!!

  77. Aaron

    November 14, 2017 at 5:25 am

    I would be excited to try the Chicken Wonton Tacos!

  78. Nathan Dahl

    November 14, 2017 at 5:40 am

    I love the Wonton tacos. I want to try the Bahama Mama.

  79. Natalie

    November 14, 2017 at 7:18 am

    I am excited to try the Chicken wonton tacos!

  80. kathy Persons

    November 14, 2017 at 7:27 am

    We love the mozzeraella sticks

  81. Sandra Preti

    November 14, 2017 at 8:34 am

    The Bahama Mama looks delicious!

  82. Liz

    November 14, 2017 at 8:59 am

    I really love their wonton tacos.

  83. shirley emitt

    November 14, 2017 at 8:59 am

    The cheeseburger egg rolls are what I want to try.

  84. Norm

    November 14, 2017 at 8:59 am

    Can’t beat those $1 margaritas that they had!

  85. Chrissy

    November 14, 2017 at 8:59 am

    I absolutely LOVE their twisted tots side. I almost don’t care what my main entree is as long as I can get them as a side!

  86. Ellen

    November 14, 2017 at 8:59 am

    Their buffalo wings are great.

  87. Lauren

    November 14, 2017 at 9:00 am

    I want to try the pretzel sticks.

  88. mami2jcn

    November 14, 2017 at 9:01 am

    I like the Sriracha Shrimp.

  89. susan smoaks

    November 14, 2017 at 9:06 am

    the cheeseburger egg rolls are my favorite. i can’t wait to have them again.

  90. jennifer horn

    November 14, 2017 at 9:10 am

    Would love to try the beer cheese dip and pretzels.

  91. Heather Breyer

    November 14, 2017 at 9:20 am

    I would have to go with spicy boneless wings and a perfect margarita

  92. Darlene Owen

    November 14, 2017 at 9:24 am

    We love the spinach and artichoke dip

  93. Lissa Crane

    November 14, 2017 at 9:24 am

    My favorite Applebee’s appetizer is definitely Spinach + Artichoke Dip! I crave it!

  94. TallulahJane

    November 14, 2017 at 9:35 am

    I think the Spinach + Artichoke Dip looks great! I haven’t tried this there but I love spinach.

  95. Annmarie W.

    November 14, 2017 at 9:36 am

    I’d love to get some Chicken Wonton Tacos!

  96. Brandi Dawn

    November 14, 2017 at 9:37 am

    I would like to try the cheeseburger eggrolls. What even is that?!?! Haha, my curiosity is totally piqued.

  97. Dawn Monroe

    November 14, 2017 at 10:01 am

    Id like to try the Bahamma Mamma drink and the mozzarella sticks.

  98. Tammy Woodall

    November 14, 2017 at 10:07 am

    The Spinach + Artichoke Dip looks very tasty – would definitely like to try this Appetizer.

  99. Trixie Dotson

    November 14, 2017 at 10:09 am

    I love their Bahama Mamas!

  100. Mary Beth Elderton

    November 14, 2017 at 10:16 am

    The Salsa Verde Beef Nachos sound like spicy Tex Mex yum! Those and a Perfect Margarita…perfect!

  101. Gricelda Castro

    November 14, 2017 at 10:30 am

    I love Applebee’s Classic Combo appetize Sampler because I get to try a little of everything!

  102. latanya

    November 14, 2017 at 10:45 am

    I like their quesadilla

  103. Jeremy McLaughlin

    November 14, 2017 at 10:49 am

    Like the spinach and artichoke dip.

  104. Meghan

    November 14, 2017 at 10:58 am

    Love the perfect margarita!

  105. Teresa Thompson

    November 14, 2017 at 11:00 am

    Mozzarella sticks are my favorite.

  106. courtney hennagir

    November 14, 2017 at 11:09 am

    I love their appetizers! Happy hour at Applebee’s rules! I’m really wanting to try the Sriracha shrimp.

  107. Charlene Canfield

    November 14, 2017 at 11:28 am

    I want it ALL~ I would try the The Classic Combo (Sampler)
    Appetizer sampler featuring Mozzarella sticks, spinach and artichoke dip, chicken quesadilla and boneless wings. $13.29

  108. Birdie Skolfield

    November 14, 2017 at 11:29 am

    Im excited to try the Applebees Fireball Whisky Lemonade Drink PERFECT 4 Happy Hour

  109. deanna

    November 14, 2017 at 11:48 am

    The Brew Pub Pretzels + Beer Cheese Dip sounds delicious! I love pretzels.

  110. Mary Gardner

    November 14, 2017 at 12:00 pm

    I really like Applebee’s Classic Combo appetizer Sampler.

  111. Cheryl Brown

    November 14, 2017 at 12:27 pm

    The Chicken Wonton Tacos are what I would love to try. They sound good.

  112. Sharon Rooney

    November 14, 2017 at 12:32 pm

    I would love to try the The Classic Combo that way I don’t have to choose just one.

  113. LynneMarie

    November 14, 2017 at 12:46 pm

    Applebee’s is one of my favorite places to eat and one thing I always order is the spinach and artichoke dip.

  114. shelly peterson

    November 14, 2017 at 12:52 pm

    The mozzarella sticks sound good to try.
    cshell090869 at aol dot com

  115. Rachel V

    November 14, 2017 at 12:59 pm

    Spinach and artichoke dip

  116. Shanna

    November 14, 2017 at 1:10 pm

    Definitely the house Bahama Mama 🙂

  117. Missy

    November 14, 2017 at 1:31 pm

    I want to try the Yuengling Lager pints.

  118. Dana Rodriguez

    November 14, 2017 at 1:54 pm

    I def want to try their Brew Pub Pretzels with Beer Cheese Dip!

  119. Helen

    November 14, 2017 at 1:57 pm

    I like the bahama mamas and the cheese sticks are delicious; however, the triple chocolate meltdown sounds amazing too.

  120. Terry

    November 14, 2017 at 2:28 pm

    I would love to try Applebee’s Mozzarella sticks.

  121. Donna L

    November 14, 2017 at 2:31 pm

    I like Applebee’s onion rings.

  122. Sheila K.

    November 14, 2017 at 2:36 pm

    I would love to try their mozzarella sticks!

  123. Elicia P

    November 14, 2017 at 2:51 pm

    Oh why did I open this post.. I am wanting Applebee’s now. Cheeseburger egg rolls… mainly because I am craving egg rolls.

  124. Kayla Bennett

    November 14, 2017 at 3:25 pm

    I like their mozzarella sticks.

  125. Amber cheras

    November 14, 2017 at 3:34 pm

    I can’t wait to try their Spinach and artichoke dip!

  126. Francine Anchondo

    November 14, 2017 at 3:54 pm

    perfect margarita is my favorite.

  127. Julie Terry

    November 14, 2017 at 4:21 pm

    I have never been to Applebees, so i don’t have a favorite, but the everything sounds wonderful. From reading the comments I would love to try the mozzarella sticks and the spinach and artichoke dip.

  128. Jessica Padilla

    November 14, 2017 at 4:39 pm

    I’m excited to try the Salsa verde beef nachos.

  129. Laura A.

    November 14, 2017 at 4:57 pm

    Their spinach artichoke dip is so yummy! I’d love a date night with my hubby (with 2 young kids we might have a night out once a year) so thanks for the chance to win!

  130. Angelica Dimeo

    November 14, 2017 at 5:11 pm

    I would like to try the spinach and artichoke dip and a margarita

  131. Audrey Stewart

    November 14, 2017 at 5:23 pm

    I want to try their Brew Pub Pretzels with Beer Cheese Dip. It sounds good!

  132. Audrey Stewart

    November 14, 2017 at 5:23 pm

    I want to try their Brew Pub Pretzels with Beer Cheese Dip. It sounds good!This is not a duplicate comment. This is the only one I have made.

  133. Anita Duvall

    November 14, 2017 at 5:28 pm

    I have not had the chance to try a nice salty margarita yet! Would love that and some Brew Pub Pretzels and Dip.

  134. Sandy McKenzie

    November 14, 2017 at 5:39 pm

    I want to try the chicken wonton tacos with a twitled mango lemonade.

  135. Juanita May

    November 14, 2017 at 5:44 pm

    I want to try their Brew Pub Pretzels with Beer Cheese Dip.

  136. Richard Brandt

    November 14, 2017 at 6:43 pm

    I’d like to try the Double Crunch Bone-in Wings with Spicy Sweet Asian Chile.

  137. kelly woods

    November 14, 2017 at 7:27 pm

    My family and i love the cheesesticks. Yum

  138. Natalie

    November 14, 2017 at 7:42 pm

    I love the chicken wontons

  139. Julie Waldron

    November 14, 2017 at 8:00 pm

    I love the Brew Pub Pretzels + Beer Cheese Dip.

  140. Margaret S Porter

    November 14, 2017 at 8:35 pm

    The perfect margarita with some spinach artichoke dip

  141. Julie R

    November 14, 2017 at 9:01 pm

    The classic combo!

  142. Kelly Skibbe

    November 14, 2017 at 9:10 pm

    I would love to have the blackberry sangria. Yum!!!

  143. Nancy Bowers

    November 14, 2017 at 9:11 pm

    Onion rings would tempt me.

  144. Lisa V.

    November 14, 2017 at 10:27 pm

    I’d like to try the steak quesadilla.

  145. Jerry Marquardt

    November 14, 2017 at 10:42 pm

    My favorite appetizer is the Spinach and Artichoke Dip.

  146. Kayla Klontz

    November 14, 2017 at 11:09 pm

    I love the chicken wonton tacos.

  147. Kristen Patton

    November 14, 2017 at 11:32 pm

    I love their spinach artichoke dip!

  148. Leela

    November 15, 2017 at 1:22 am

    The Bahama Mama.

Leave a Reply

Your email address will not be published. Required fields are marked *

Notify me of followup comments via e-mail.


McDonald’s Just Made A Major Change To Their Classic Burgers!



McDonalds Burgers

McDonald’s has been making some big changes lately.. Earlier this year, they introduced their new fresh beef Quarter Pounder burgers (which are made to order and are delicious), and now with the announcement that their “classic burgers” no longer contain artificial preservatives, artificial flavors, or added colors from artificial sources.

Keep in mind that the pickles that McDonald’s uses still contain an artificial preservative, so if you’re trying to “eat clean”, then simply ask them to hold the pickles.

The classic burgers include the Hamburger, Cheeseburger, Double Cheeseburger, McDouble, Quarter Pounder with Cheese, Double Quarter Pounder with Cheese and Big Mac.

“From switching to 100% fresh beef in our quarter-pound burgers, cooked right when ordered, to removing artificial preservatives in our Chicken McNuggets, and committing to cage-free eggs by 2025, we have made significant strides in evolving the quality of our food,” said Chris Kempczinski, McDonald’s USA President. “We know quality choices are important to our customers, and this latest positive change to our classic burgers demonstrates our committed journey to leading with the customer and building a better McDonald’s.”

Kudos to McDonald’s for listening to their customers and making changes to their menu that their guests can feel good about. And they are not stopping there, as they also committed to sustainably sourcing all McCafé coffee by 2020, and transitioning to cage-free eggs by 2025.

That said, we don’t want to see all of the bad stuff go away. So how about bringing back those yummy deep fried apple pies for those of us who want to indulge a bit on our cheat days?? 🤤

Continue Reading


Wendy’s Is Giving Away Free Burgers Through The End Of September



Wendy's Burger

Wendy’s is getting an early start on National Cheeseburger Day this year, offering up a free Dave’s Single cheeseburger (with any purchase) every day in September.

That’s right. The purveyor of square-shaped burgers is celebrating National Cheeseburger Day all month long, meaning that you can take advantage of this delicious deal as many times in September as your stomach can handle. Oh boy, time to break out the sweatpants!

So what’s the catch? Wendy’s wants you to download their handy-dandy mobile app. I’ve had it for months now, and they’re always loading killer deals on there, so it’s really a no-brainer. Simply fire up the app, click on the “Free Dave’s Single” offer, and add a Frosty or fries to your order. Boom, you’re out the door for less than $2. How great is that?

For those of you not in the know, Dave’s Single is Wendy’s name for their quarter-pound, single-patty burger. It comes with toppings of your choice, and may include tomato, lettuce, onion, pickles, ketchup, mayo and American cheese.

The offer is good at participating Wendy’s restaurants across the U.S. You can download the Wendy’s app at the App Store or Google Play Store.

Happy eating! 🍔

Continue Reading


4 Ways Millennials Are Changing Coffee For Better Or Worse



It seems like the media is obsessed with the Millennial apocalypse. Not a week goes by without headlines claiming that Millennials are killing the housing industry, the wine industry, cable television, napkins, chain restaurants, and just about everything under the sun.

Truth be told, Generation Y isn’t “killing” these industries. They simply have their own buying habits that differ from their parents’ generation; and cantankerous companies regret having to change their business models to match changing times.

One prime example of this is coffee.

Coffee may have a long history, but it is constantly evolving. As you might expect, Millennial consumers are rapidly changing the way coffee is sourced, brewed and enjoyed. If you prefer big coffee makers, chain stores, and the like, you might view these changes as bad. If not, these might be welcome changes to you.

Below are four ways Millennials are changing coffee for better or worse:

Millennials Prefer Smaller Coffee Machines or No Machines at All

Research shows that Millennials are more mobile than past generations. They are more likely to go out of state for college, more likely to move to an urban area for a good job, and more likely to live out of a small apartment. If you are moving often or live in a small space, it’s unlikely you’d want to spend big bucks on a clunky coffee machine.

While smaller single-serve coffee machines were heralded as the perfect dorm room necessity, these machines fell out of favor rather quickly with Millennial coffee drinkers (more on this below).

Instead, Millennials are giving up on coffee machines all together in favor of machine-free single-serve coffee capsules. Brands like Caffè di Artisan offer gourmet coffee pods that can be poured into hot water or steamed milks for black coffee or a café latte. This is much easier (and perhaps more sanitary) than using a bulky, expensive coffee machine.

Here’s the bottom line… When’s the last time you saw a Millennial with a copy machine or home phone? Generation Y is moving away from machines, and toward simpler and more effective solutions to their needs – and this includes coffee!

Millennials Like Ethical & Eco-Friendly Brands

With regards to single-serve brewing machines, the reason that K-Cups and Nespresso coffee makers fell out of favor was due to the unparalleled levels of waste. Believe it or not, it’s something that Keurig actually apologized for! Turns out, all those plastic containers and grounds could neither be recycled nor composted. Yikes.

Millennials prefer to purchase their products from ethical brands. When it comes to coffee, this means buying from brands with recyclable packaging and eco-friendly sourcing. They don’t mind spending a little bit more on coffee that is high-quality and from an ethical brand.

Millennials Have Outgrown Starbucks

When Starbucks came out with the Unicorn Frappuccino, it was an obvious play for Instagram and Snapchat-obsessed Millennials. After all, it’s the “Me-Me-Me” Generation that enjoys posting images of their food online. Unfortunately for Starbucks, the frozen beverage was widely known for tasting “sickeningly sweet.”

Still, it’s likely that coffee chains will continue to push kooky promotions to attract Millennial customers. And for a while it will probably work. But overall, Gen Y prefers to patronize smaller coffee shops or – due to thrifty spending – make coffee at home.

Then again, it’s not like Starbucks will disappear anytime soon, as Millennials will continue to visit the coffee chain for free Wi-Fi, to kill time or to conduct meetings.

Millennials Will Make Up Their Own Minds

Millennials are the first generation to be (over) exposed to marketing at a very young age. Perhaps you can remember the first kids-only networks in the 80s and 90s pumping out toy and cereal commercials.

This trend hasn’t stopped, of course. But there’s a key takeaway that is often ignored – the fact that Millennials are somewhat immune to marketing and advertising. This makes sense when you think about it. After all, they’ve seen it all before!

So, while brands may continue to push marketing messages in the form of memes, interactive campaigns or phony grassroots movements, Gen Y will likely be hip to the true intention of these ads. In the end, Generation Y won’t be fooled. They will make their own decisions when it comes to coffee. It’s time the market caught up to Millennial expectations; whether you like these changes or not will color your judgments.

Continue Reading