Clarkson Potter sent us a copy of Playing With Fire AND is providing a prize pack for one lucky reader!
Just in time for the start of BBQ season, Michael Symon (co-host of The Chew and celebrated Iron Chef and restaurateur) has released his fifth cookbook, Playing With Fire, which covers all things meat!
Playing With Fire focuses on barbecue and live-fire grilling, with 72 recipes inspired by his newest restaurant, Mabel’s BBQ, in his hometown of Cleveland. In preparing to open his barbecue restaurant, Michael Symon enthusiastically sampled smoked meat from across America.
These finger-licking, lip-smacking recipes draw inspiration from his favorites, including dry ribs from Memphis, wet ribs from Nashville, brisket from Texas, pork steak from St. Louis, and burnt ends from Kansas City, as well as the unique and now signature Cleveland-style barbecue that he developed to showcase the flavors of his hometown. Symon offers expert guidance on working with different styles of grills and smokers, cooking various cuts of meat, choosing aromatic woods for smoking, and pairing proteins with rubs, sauces & sides.
If you’re looking for a new guide to classic American barbecue with the volume turned to high, look no further.
Michael Symon cooks with soul, having grown up in a Greek and Sicilian family. The Cleveland native shares his exuberant, approachable cooking style and infectious laugh as an Iron Chef on Food Network and as a co-host on ABC’s The Chew. Michael is the chef and owner of more than 18 restaurants, including Lola and Mabel’s BBQ in downtown Cleveland, locals of B-Spot Burgers throughout the Midwest, and Angeline at the Borgata Hotel Casino & Spa in Atlantic City.
He’s always posting amazing creations on his social media accounts, so you should definitely make sure that you’re following him on Facebook, Twitter, and Instagram. But be forewarned, his feed will make you hungry.
I’ve long been a fan of Michael Symon and his cooking, so when Clarkson Potter sent us an advanced copy of Playing With Fire, I couldn’t wait to check it out. And let me tell you, the recipes had our mouths watering! Sadly, it’s still freezing outside here in the Northeast (heck, it just snowed last week), so we can’t fire up the grill just yet. But once it warm up, we’ll definitely be trying out some of these dishes for ourselves.
In celebration of the release of Playing With Fire (in stores April 3rd), we’ve partnered with Clarkson Potter for an exciting giveaway, where one lucky winner will receive the following:
- A copy of Michael Symon’s Playing With Fire
- A Cuisinart Deluxe 20-piece grill set
- A barbecue pit mitt glove
To enter, simply leave us a comment below telling us what your favorite barbecue dish is. We’ll pick a winner at random on April 20th at 5pm EST. Contest only open to US residents.
Wendy’s Is Giving Away Free Burgers Through The End Of September
Wendy’s is getting an early start on National Cheeseburger Day this year, offering up a free Dave’s Single cheeseburger (with any purchase) every day in September.
That’s right. The purveyor of square-shaped burgers is celebrating National Cheeseburger Day all month long, meaning that you can take advantage of this delicious deal as many times in September as your stomach can handle. Oh boy, time to break out the sweatpants!
So what’s the catch? Wendy’s wants you to download their handy-dandy mobile app. I’ve had it for months now, and they’re always loading killer deals on there, so it’s really a no-brainer. Simply fire up the app, click on the “Free Dave’s Single” offer, and add a Frosty or fries to your order. Boom, you’re out the door for less than $2. How great is that?
Boss: We need more app downloads
Us: Give them free food
Boss: Fine. Free Dave's Single with purchase, every single day, for the rest of September.
Us: *tweets this tweet telling you to go get that free food*
— Wendy's (@Wendys) September 10, 2018
For those of you not in the know, Dave’s Single is Wendy’s name for their quarter-pound, single-patty burger. It comes with toppings of your choice, and may include tomato, lettuce, onion, pickles, ketchup, mayo and American cheese.
Happy eating! 🍔
4 Ways Millennials Are Changing Coffee For Better Or Worse
It seems like the media is obsessed with the Millennial apocalypse. Not a week goes by without headlines claiming that Millennials are killing the housing industry, the wine industry, cable television, napkins, chain restaurants, and just about everything under the sun.
Truth be told, Generation Y isn’t “killing” these industries. They simply have their own buying habits that differ from their parents’ generation; and cantankerous companies regret having to change their business models to match changing times.
One prime example of this is coffee.
Coffee may have a long history, but it is constantly evolving. As you might expect, Millennial consumers are rapidly changing the way coffee is sourced, brewed and enjoyed. If you prefer big coffee makers, chain stores, and the like, you might view these changes as bad. If not, these might be welcome changes to you.
Below are four ways Millennials are changing coffee for better or worse:
Millennials Prefer Smaller Coffee Machines or No Machines at All
Research shows that Millennials are more mobile than past generations. They are more likely to go out of state for college, more likely to move to an urban area for a good job, and more likely to live out of a small apartment. If you are moving often or live in a small space, it’s unlikely you’d want to spend big bucks on a clunky coffee machine.
While smaller single-serve coffee machines were heralded as the perfect dorm room necessity, these machines fell out of favor rather quickly with Millennial coffee drinkers (more on this below).
Instead, Millennials are giving up on coffee machines all together in favor of machine-free single-serve coffee capsules. Brands like Caffè di Artisan offer gourmet coffee pods that can be poured into hot water or steamed milks for black coffee or a café latte. This is much easier (and perhaps more sanitary) than using a bulky, expensive coffee machine.
Here’s the bottom line… When’s the last time you saw a Millennial with a copy machine or home phone? Generation Y is moving away from machines, and toward simpler and more effective solutions to their needs – and this includes coffee!
Millennials Like Ethical & Eco-Friendly Brands
With regards to single-serve brewing machines, the reason that K-Cups and Nespresso coffee makers fell out of favor was due to the unparalleled levels of waste. Believe it or not, it’s something that Keurig actually apologized for! Turns out, all those plastic containers and grounds could neither be recycled nor composted. Yikes.
Millennials prefer to purchase their products from ethical brands. When it comes to coffee, this means buying from brands with recyclable packaging and eco-friendly sourcing. They don’t mind spending a little bit more on coffee that is high-quality and from an ethical brand.
Millennials Have Outgrown Starbucks
When Starbucks came out with the Unicorn Frappuccino, it was an obvious play for Instagram and Snapchat-obsessed Millennials. After all, it’s the “Me-Me-Me” Generation that enjoys posting images of their food online. Unfortunately for Starbucks, the frozen beverage was widely known for tasting “sickeningly sweet.”
Still, it’s likely that coffee chains will continue to push kooky promotions to attract Millennial customers. And for a while it will probably work. But overall, Gen Y prefers to patronize smaller coffee shops or – due to thrifty spending – make coffee at home.
Then again, it’s not like Starbucks will disappear anytime soon, as Millennials will continue to visit the coffee chain for free Wi-Fi, to kill time or to conduct meetings.
Millennials Will Make Up Their Own Minds
Millennials are the first generation to be (over) exposed to marketing at a very young age. Perhaps you can remember the first kids-only networks in the 80s and 90s pumping out toy and cereal commercials.
This trend hasn’t stopped, of course. But there’s a key takeaway that is often ignored – the fact that Millennials are somewhat immune to marketing and advertising. This makes sense when you think about it. After all, they’ve seen it all before!
So, while brands may continue to push marketing messages in the form of memes, interactive campaigns or phony grassroots movements, Gen Y will likely be hip to the true intention of these ads. In the end, Generation Y won’t be fooled. They will make their own decisions when it comes to coffee. It’s time the market caught up to Millennial expectations; whether you like these changes or not will color your judgments.
Bud Light Kicks Off The Football Season With Two New ‘Dilly Dilly’ Spots
I don’t know about you, but I just cannot get enough of those hilarious Bud Light Dilly Dilly commercials. And lucky for us, Bud Light is back with two new “Dilly Dilly” ads to celebrate the long-awaited return of the NFL football season.
Bud Lights For Everyone:
During the college football kickoff weekend, Bud Light previewed this spot, which depicts our regal King gifting his kingdom’s loyal habitants with his favorite light lager, Bud Light, when one of the pub patrons asks for a mead. The ad highlights the one friend in every group who tries to show off their sophisticated palette, even when it contradicts the group’s preference.
This commercial introduces two new characters from the neighboring kingdom, Count and Countess Pamplemousse. The Pamplemousse’s represent the snobby friends you always seem to invite to a party. Royal Affair celebrates Bud Light as the light lager of choice for a large group of friends (and foes).
Here’s hoping that these two are just the first in a long line of Dilly Dilly commercials that run throughout the season!