Mike’s Hard Lemonade has announced the launch of their “Labor Day with a Bear in a Bikini” sweepstakes, which encourages a little less work and a little more play this summer. Always eager to don her yellow bikini to the beach, the mike’s bear is not a fan of spending summer Fridays in the office, and can be found expressing her frustrations on Facebook.
The winner of the “Labor Day with a Bear in a Bikini” sweepstakes gets to let loose in South Beach with their very own 24-hour bear serving as butler, confidante and “wing woman” to ensure a labor-free good time.
Escorted by the mike’s bear in a bikini, the sweepstakes winner and a guest will experience an all-expenses paid ultimate weekend of fun in Miami this Labor Day. From a cabana on the beach to VIP transportation to their favorite spot in town, the bear can make it happen.
“Americans work hard and deserve time off – especially in the summer. We’ve made it our mission to help consumers end their summer differently in a way that only mike’s can,” says Andy Horrow, Chief Marketing Officer, Mike’s Hard Lemonade Co. “And yes, our sweepstakes winner gets to be waited on hand and foot by a bear in a bikini.”
To enter the “Labor Day with a Bear in a Bikini” sweepstakes, visit www.bearinabikini.com now through August 11th. The winner will be chosen at random and announced mid-August.
And don’t forget to check out mike’s line of refreshing malt beverages with flavors like lemonade, classic margarita, black cherry,now available in beach-ready 12oz. cans!
No purchase necessary. To enter, must be 21 years of age or older and a legal resident of The United States (including the District of Columbia) except California. Entry period for the sweepstakes begins at 9:00:01 a.m. Eastern Standard Time (EST) on July 25, 2012 and ends at 11:59:59 p.m. EST on August 11, 2012. Void where prohibited.
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