New Gillette Ad Featuring Kate Upton, Hannah Simone and Genesis Rodriguez

Kate Upton For Gillette

Should men style their body hair? We’ve seen it in movies and on TV, but it’s hard to tell where Hollywood glam ends and where real life begins. The general perception amongst men is Yes, I should style my body hair. But how? And where?

Gillette is coming to the aid of men everywhere by giving men an open forum to ask everything they ever wanted to know about body grooming but were too afraid to ask. And who better to start the conversation than Hollywood hotties Kate Upton, Hannah Simone and Genesis Rodriguez!

Gillette today announced a partnership with the three female celebrities – the first time ever that the brand has partnered with female spokespeople to spearhead an integrated marketing campaign. Upton, Simone and Rodriguez will share the opinions of women across the country to help men understand “What Women Want” when it comes to men’s body hair styling as the brand showcases the right styling tool to get the job done, the Gillette Fusion ProGlide Styler, the 3-in-1 tool is perfect for body hair styling as it trims, shaves and edges.

The campaign leads up to a first-ever live body hair styling event on April 18th. The event will stream live online and feature Kate, Hannah and Genesis taking questions and sharing their opinions on male body hair styling. Viewers will be able to send in questions via Twitter (@gillette #whatwomenwant), on Gillette’s Facebook page, and directly through a YouTube module.

Gillette’s first commercial won’t air until April 1st, but we’ve got it for you here:

 

Tags: , , ,

About the author: Trent Carter

 

 

Recent posts in Grooming

 

One Comment

  • Sujeet Patel

    Due to the tragedy in Boston, Gillette has decided to cancel this week’s live broadcast of the “What Women Want” event.

Your email address will not be published. Required fields are marked *

 

 

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Notify me of followup comments via e-mail.

 
 
 
 
 

Archives

 
 

Categories

 
 

Post of the Week

 
 
 

Recent Comments

  • Corey Panati: If you let it sit for a few months it tastes even better, bu…
     
  • Sujeet Patel: See, I learn something new everyday! …
     
  • Aaron: Love this car. FYI, though, freight trains are slow to accel…
     
  • Phil: There is nothing like seeing a hottie of the week on a Frida…
     
  • Phil: As a gym rat myself this is all good advice! …