Nissan recently announced an interactive social media campaign that aims to further build on the anticipation of the all-new 2013 Nissan Pathfinder, set to hit dealerships this fall. Performers from Chicago’s world famous comedy troupe The Second City will bring Nissan fans “An Improv-tastic Road Trip” featuring 12 hours of musical improv using fan suggestions and the next-gen SUV as the central element. Videos will air on Monday, August 20th on the official Nissan Pathfinder Facebook page.
Fans are encouraged to visit the Nissan Pathfinder Facebook page to RSVP for a virtual front row seat to the show. On Monday, August 20, beginning at 8 a.m. CST, fans can submit suggestions that could be used by the cast and crew to create personalized music videos that will air between 11 a.m. and 11 p.m. CDT. Fans can expect to see videos in a number of genres, such as country, rock, hip hop and pop, uploaded to the “Improv-tastic Road Trip” Facebook Tab on the Pathfinder Facebook page.
All fans who submit suggestions for a music video will also be entered for a chance to win one of two trips for two to see The Second City in Chicago or Toronto.