Remember Old Spice’s Momsong commercial from a few years back? It featured a group of moms who were having trouble coming to terms with the fact that their sons were coming of age, and were now attracting all the women thanks to Old Spice’s Refresh body spray.
Personally, I thought the Momsong spot was pretty hilarious, with mothers stalking their sons while lamenting the aging process in song. And I wasn’t the only one who felt that way, as the video quickly becoming a viral sensation that received attention the world over!
Building off the success of that, Old Spice is back and hoping to strike gold again in a “Wild” way. As you will see in these spots, the premise here is the fact that moms and their sons are impressed by different kinds of advertising, with the moms poking fun at traditional advertising stereotypes.. before going into a full-on sales pitch themselves. They cleverly manage to target both audiences in the brand’s inimitably wacky style.
I think they absolutely nailed it, but check them out for yourself and let us know what you think:
The campaign also includes some five-second spots showcasing the Old Spice Wild collection, including their new Krakengärd deodorant, which can apparently eliminate that pesky “I have a son” smell.
Disclosure: This post is sponsored by Old Spice, but all opinions are my own.
Old Spice Is Inviting Fans To Sit In On Their Next Marketing Meeting
Have you ever wondered how the Old Spice marketing team comes up with the over-the-top, hilarious and ridiculously manly commercials that they’re known for? Over the years, they’ve received countless questions and comments about what really goes on behind-the-scenes.
Well you’re about to find out, because Old Spice is giving fans a peek behind the curtain to not only see for themselves … but also participate in the fun. And it’s happening tonight!
That’s right, tonight at 6pm ET, Old Spice will be hosting a LIVE YouTube experience where fans will be able to not only watch but also “control” the Old Spice marketing department as they go through a monthly meeting agenda of extremely important business things such as ROIs, KPIs, and other three-letter acronyms. IRL.
The interactive livestream for the Old Spice Boardroom is powered by GoLive, a new custom tool that generates dynamic overlay graphics and helps Old Spice integrate the voice of the audience into the show in real-time. Viewers can participate with YouTube comments that appear on air, vote on polls to influence the story, contribute their own content, and more.
It’s going to be fun, so make sure you join this world-first meeting tonight and take part in it!
Gear Up For March Madness With These Great Deals From Target
March Madness is my favorite time of year.. But it’s also the most stressful, as all it takes is one little upset to send my bracket into a tailspin. The same holds true when it comes to your grooming game. Finding the right personal care products […]
Disclosure: Post sponsored by Mirum, but all opinions are my own.
March Madness is my favorite time of year.. But it’s also the most stressful, as all it takes is one little upset to send my bracket into a tailspin. The same holds true when it comes to your grooming game. Finding the right personal care products can be a shoot and miss. So before game day is here, we’re here to help you find the items you need to stay fresh and clean before the jump ball.
Now I know what you’re thinking.. “Hey, I use soap, what more do I need?” Sorry guys, but it’s time to expand your personal care regimen beyond functional hygiene and get something that celebrates your true character and what makes you unique.
I’m personally a big fan of Unilever’s Men’s grooming products, which include AXE, Degree, Suave Men, and Dove Men + Care. They’ve got a wide variety of scents to choose from, all the products work great, and they won’t break the bank. They’re also the Official Men’s Personal Care Products of the NCAA®.
I’ve been using AXE products since college, and they’re constantly adding new products and scents that work great and smell amazing. I highly recommend AXE Body Wash (Apollo is my favorite), AXE Body Spray (to stay fresh on the go) and AXE Styling (to keep your hair looking on point all day long).
Degree Advanced Protection Deodorant is a must as well, as it provides powerful sweat and odor protection with a fresh fragrance, no matter what life throws your way.. even if it’s a last-minute loss at the buzzer.
I’m confident that once you see and feel the benefits of their products, you will realize these brands make the perfect starting lineup for your grooming and hygiene needs.
If you’re ready to improve your personal grooming game, Target has some pretty sweet offers for you to take advantage of now and in the coming weeks:
- From 3/11 – 3/17, buy any four AXE, Degree Men, Dove Men+Care or Suave Men products, and you’ll receive a $5 Target Gift Card.
- From 3/18 – 3/24, score 15% off any AXE, Dove Men + Care, Suave Men or Degree Men product when you use the Cartwheel app.
- From 3/25 – 4/7, score 10% off any AXE, Dove Men + Care, Suave Men or Degree Men product when you use the Cartwheel app.
So what are you waiting for? Head down to your local Target and take advantage of these killer deals before it’s too late! And let us know which product(s) you ended up buying in the comments.
New York Giants’ Odell Beckham Jr. Goes Undercover As Head & Shoulders Massage Therapist
New York Giants wide receiver Odell Beckham Jr. picked up a little side gig, working as a Head & Shoulders massage therapist, much to the surprise of his fans.
Actually, Head & Shoulders’ new mane man pulled off a hilarious prank, going undercover at the Shoulders of Greatness Spa as a massage therapist. Odell surprised some of his fans with scalp and shoulder massages to help relieve the pressures they carry on their shoulders.
Watch as Beckham rubs them down and goes on and on about how his fans have “shoulders of greatness” and “really nice scalps” before revealing his true identity and making the day of some of his biggest fans! Seriously, how great is that?
Disclosure: This post is sponsored by Head & Shoulders, but all opinions are my own.