On The Hunt For Plantation Brownies

Does the above wrapper look familiar? At my old job, we had a vending machine that sold these brownies for $0.25! The company I worked for subsidized the cost of the snacks, one of the perks of the job. During one late night at work, I bought 8 of ‘em!

For some reason, I had a craving for these last week. Now, I’ve only ever seen these sold in vending machines, and I haven’t worked in an office in over 5 years. So started my search.

Here’s what I’ve found so far: Plantation Brownies were manufactured by President Baking, which was acquired by Keebler. Then Kellogg’s later bought out Keebler, and supposedly killed the Plantation Brownie.

Now, rumor has it that Mrs Freshley’s has come out with a Chocolate Fudge Brownie that’s supposed to be very similar to the old Plantation Brownie.

I haven’t been able to find anyone that sells them though, so now I’m on the hunt for that. (In the meantime, I tried Tastycake’s overpriced fudge brownie – Close, but no cigar)

If anyone has any info on this, please let me know. :D

 

Tags:

About the author: Zander Chance

 

 

Recent posts in Food

 

116 Comments

  • Robert Brown

    Try your local Hostess/Wonder Bread store/outlet. The Hostess Fudge Brownie is suspiciously like Plantation’s. It’s even packaged in the same red & white box with a dozen prepackaged brownies. They’re just as rich and chewy as the Plantation ones I remember from the 80s.

    • Awesome, thanks for the tip! I’ll definitely be checking that out!

    • Steve

      Interesting. Well, not sure where to start, but I am on of the original family members that owned nad operated Plantation. Plantation was the greatest company! We sold it in 1986 to a holding company. Thye sold to President Baking out of Taiwan. The holding company bought many US baking companies including Famous Amos, Bishop, etc. President buried the company, then sold it to Keebler. They destroyed it, and the rest is history. keep in mind that Keebler was bought by Kellogg. I miss the company each and every day. My father is still alive, but his brother passed away 2 years ago this coming June. Mrs. Freshley’s has been around for years. It is owned by Flowers Baking. Flowers attempted to purchase us in the late 1970’s. My father was not interested. They bought a very small operation in Crossville, TN called Vann’s. They actually had a very good brownie. The one they make today is not very good. Unfortunately there are no good brownies on the market today. As for the Hostess brownie… I designed that red, brown and white tray many years ago to be used by Plantation and other private labels that we made – a generic tray. We use to make brownies for Hostess and Dolly Madison – now they are one and the same. Their brownie is not very good. Oh, we also made the large 3 oz. 2 x 4 brownie for Tastykake. They are coming out with a brownie soon, but it is not very good. A lot of history to share with you, but I do not want to bore you. Thank you very much for your support and missing our product line. i do too…

      Sincerely,

      Steve K.

      • Wow Steve, that is an amazing story! Thanks for the history lesson, and here’s hoping that someone can once again make a brownie as good as the old Plantation ones!

        • Steve

          I was shocked to see that people were actually looking for Plantation Brownies. I got bored one night and just googled Plantation Fudge Brownies and comments came up. Well, if I ever hear of a brownies that is of decent quality I will let you know. I can only tell you that I miss it each and every day. working with my father and uncle was one of the greatest highlights of my life. You probably never thought an actual family member from Plantation would have ever read your posting. Again thank you for your support. I told my father and he was very touched. All my best,

          Steve K.

      • Mark G

        Steve K.,
        Don’t despair. The brownies from Beverly Hills Brownie Company are fantastic. Have a look at beverlyhillsbrownie.com
        Mark G.

      • Tara Savilla

        Dear Steve,
        I have longed for the old Plantation Peanut butter brownies for years! I have to have them before I die! LOL My grandparents bought them for me when I was a child, as did my parents, and I bought them as a teenager. As an adult of 50, (don’t tell anyone…lol)I think of them very often! I have tried to mimmick them, but to no avail. PLEASE HELP!!!
        Thank You! (for all the goodies in my lifetime)
        Sincerely,
        Tara Savilla
        Gordy0761@aol.com

        • Steve

          Tara:

          I’m 49 soon to be 50! Funny that you loved the peanut butter brownies because though they were a great seller and loved by thousands, I never liked them – don’t tell my dad. But the truth is I do not like peanut butter in any form. I have the recipe, I wish I could share it, sorry. But keep dreaming about them. Did you ever try the Creme-filled brownies? The Olde New England brownie? Thank you so much for your support. I will pass your comment on to my father.

          God Bless You. Sincerely,

          Steve

        • I am looking for the Plantation Peanut Butter Brownie in the Dallas and Ft Worth, TX area. Anyone know where I can find them?

          • Steve

            Curt: Thank you for inquiring about Plantation Peanut Butter Brownies. Unfortunately they are no longer manufactured. I am one of the family members of Plantation. We sold the company in 1986. It was a great company! Since 1986 the company was sold several times along with other baking companies. It was last owned by Keebler/Kellogg. They did a great job of ruining it. So I am sorry to say it is gone. I wish it was still around and we owned it. I will elt my dad know you remember and care.

            Thanks for all of your support.

            Steve K.

      • Anthony Scott

        Plantation Brownies were sold at the student store in my middle school. I spent a great deal of my paper route money buying one or two a day (preferred the ones with cream – blue packages, I think) and sometimes at the local convenience store (I’m 39yrs old).

        • Steve

          Anthony:
          Thank you so much for contacting me about your love for the Plantation Cremed Filled Brownies! Yes, they were in a Blue package! Great memory! And yes, they were delicious! I will share your Email with my dad. He always appreciates hearing from the public. All the best. Happy, safe and healthy holidays to you and your loved ones.

          Sincerely,

          Steve K.

          • Nila Jamerson

            Steve,

            I came here by way of searching for a way to buy some of those creme filled brownies. Was chatting with my mom and experienced a flashback from my childhood and how she would sometimes bring me one home as a treat. I think they were sold in her break room at work. Doesn’t matter. They were huge, and delicious, and that creme!

            Now, of course, I want one in the worst way! I’ve been reading your comments here, so I understand that I can’t have one. Which makes me want it even more. Please do consider getting them back out there at some point. I’d be a loyal customer, I promise.

      • Steve – would it be possible for you to email me direct at: tbamrktg@telus.net, please?

      • Steve Paxton

        I worked for an Arkansas confection broker in the later 1980’s through today. We sold Plantation Olde New England Brownies to all the distributors in the state. My that was the best brownie on the market. I still have accounts today asking who has the line so they can buy it.

  • Central vending of dc lists them. I used to get them from a machine in northern mn. When I moved to fl they had new England brownies which looked identical but weren’t quite as good.
    http://www.centralvendingservices.com/vending_products_docs/product_selections/snack_machine_selections.html
    they may ship some or tell you how to order some.
    Good luck
    tim

  • I’m curious if these are as good as well…
    http://www.drsoda.com/kechfubrp.html

  • I used to eat plantation brownies every weekend I would go duck hunting as a kid. We’d stop at the local gas station and I would get two for breakfast saturday and sunday morning at around 430. Once I started college 6 years ago I realized I hadn’t seen them in a long time and have been craving them every since. I try brownie after brownie and none can even come close to comparing. Even the hostess brownies, which were pretty good in their own way, and I also can’t find anymore, could never come close to stacking up to the mighty taste of plantation! I guess I will have to try a Mrs. Freshly…. I am glad someone else shares my pain in this matter, because I have become very upset and frustrated about not being able to find my favorite treat as a kid. It really is sad.

  • spade

    Those plantation Brownies were the best brownies I’ve ever TASTED! I looked all over for those things, but never found ‘em. Really sad that this product was discontinued, they are really missed by this gentleman!

  • Diane

    I also miss the plantation brownie and googled it hoping to find a place I could get some. I miss them! Interesting history behind the brownie. I wonder why it is so difficult to come up with another very good commercially sold brownie? So what made the plantation brownie so good?

  • Diane

    Also, any idea if Hostess makes a brownie still? I’ve never seen them.

  • Steve

    WOW! So nice to see that people are still writing and missing Plantation brownies! Everyone should keep in mind that they were discontinued because Keebler and Kellogg did not know how to maintain the product line. They did not give it the TLC that we as family owners of Plantation did. Someone asked about Hostess Brownies. Well the story goes… we manufactured the original fudge brownie for Hostess many years ago. As we did for Dolly Madison (now they are both one company). They were delicious back then. Today they make their own , and use the same tray I designed for them. The brownies is not very good – try it! The Olde New england brownie that was also mentioned was delicious! One of the best sellers of all time! It is very hard to commercially bake a quality brownie. The cost is high and the equipment is expensive – very! I wish we never sold the company! Everyone, thank you for remembering Plantation. The stories are many and if you are ever interested just write and I will post them. As I mentioned in an earlier posting, my uncle passed away two years ago. My dad is still alive. He, and I know my uncle would appreciate from the bottom of their hearts all the nice things you have written about Plantation.
    Thanks,

    Steve K.
    (Son)

  • I loved the Plantation brownie. I used to eat them all the time. I haven’s had one in probably more than 7 yrs. It doesn’t matter where I shop, I always look for it. I miss eating them. I wish they would come back.

    • Steve

      Thanks Tara. My name is Steve and it was my father that started Plantation. It was my life. I miss it each and every day. Thank you for thinking about our product. I will pass it on to my dad. As I mentioned in an earlier posting, my uncle passed away two years ago. It was he and my dad that started the company.

      All the best,

      Steve K.

  • I was just eating a Little Debbie Brownie thinking about how much I missed Plantation Brownies. I first found them in a vending machine in middle school in the 80s. I would eat one of those every time I got the chance back then. As I got older, and especially when I traveled I would look for those in gas stations. I too miss them and decided to Google them to see if they are still around anywhere. Sad to know that they are not.

    Chad

    • Steve

      Sorry Chad! Glad you remember Plantation Brownie. I was looking over the recipe the other day and it hit home how that great formula was no longer being used. What a shame and loss. It was an all natural brownie with no preservatives. I had dinner with my father tonight and as always I reiterated to him how much I missed our family business. The Little Debbie brownie is fair at best in my opinion. Very chewy because they use a lot of corn syrup. Their object is to be cheap – less then Hostess. I taste every brownie that I come across on the market – and I cannot find one that I like. Soooo, keep it in your memory. That you were fortunate to have had Plantation Brownie in your life time.

      God Bless you!

      Steve K. (Original Plantation family member)

  • Harmony

    When I think of the hustle and bustle of my early college years, I think of a Plantaion brownie! I returned to Mt San Antonio College hopes of finishing this time! To my disappointment, Plantation brownies are no where to be found at the Mountie Stop :( RIP Plantation brownies! Anyone have a good homemade copy!? Can we petition to resurrect the company..!?

    • Steve

      I would do anything to rebuild or start a new “Plantation Baking Company!” I am the only one with the original formulation/recipe. But to start a company today would cost an awful lot of money. Just continue to remember the great brownie that we all loved and enjoyed so much. When i use to travel for our company – i was in charge of vending and candy jobbers, the positive comments from all the people I met all over the country was wonderful. It was people like you that made our days! Thank you for your thoughts and love for our brownies.

      Sincerely,

      Steve K.

  • Sarah

    I have been searching for these chewy brownies for over a decade. Tonight, I was reminiscing about these vending machine brownies that I used to purchase almost every day when I was in junior high. I did a search and found this site – and this wrapper is exactly the brownie I was looking for!!! I was hoping I could purchase them online but to my chagrin (and many others), I guess I will only continue to remember these delicious brownies.

    • Steve

      Sarah, name is Steve. If you read the earlier postings you saw that my family was Plantation Baking. My dad and uncle started it. I grew up in it an worked there after college for 11 years. It was the greatest company. I miss it so much. Thank you so much for thinking about the delicious brownies. I will read your posting to my dad when I see him later this week. My uncle passed away just over two years ago. Together they were a great team.

      All my best to you…

      Steve K.

      • Sarah

        steve – thank you for your comment. it made me tear up a little thinking about you reading the comments to your dad! cherish every moment! the quest for a like-brownie continues…take care!

      • Becky

        Hi Steve I am another plantation brownie lover, I grew up in the country part of NY and when I moved when I was 15 to Pa I would go visit family in NY and my sister and I would always grab a case of them to take back to pa and now we can’t get them but that doesn’t meen we stop searching, tonight I just ran across a site where it might now be called a plantation devils food and boy does it look good.

        • Thanks for being a fan! Not sure what that product is. But I can assure you it is not Plantation. But enjoy anyway!
          Steve

  • Tyler

    I have kept one Plantation Brownie in my freezer, over multiple moves, since 2002. I swear to god. I bought it in high school because I thought it sounded awfully racist. I never even ate it. I still have it to this day. If my girlfriend throws it out I don’t know what I’ll do. But I swear to god, I still have it. I wonder if I could sell it on eBay

    • diane

      Racist! What the heck do you mean?

    • Steve

      Well, I have several in my freezer! I also have the original recipe(s). Let me know if you sell them on Ebay. if you have been reading the earlier posting you would see that I am part of the original Plantation Baking Company owners. Thank you so much for thinking about our brownies. I miss them as well. I share all the posting with my father, the founder (along with his brother).

      All the best.

      Steve

    • Steve

      As for racist, that hurts… If you and anyone who looks up “Plantation” as a definition, actually has nothing to do with slavery or racism. Our family has never been racist. In fact, MANY of our employees were minorities of many different backgrounds and religions. All were treated incredibly well; and many were in managerial ranks. We had one African American gentleman who my father basically raised and took off the streets of Chicago. He worked for my dad for over 40 years! Oh, and his wife and sister worked for us as well. Plantation was a wonderful company to all of its employees.

      Steve
      Plantation Family

      • Tyler

        It wasn’t meant to offend, just the blunt honesty of how I took it at the time as a 14 year old back then…basically the age you are most immature… Obviously a decade later it doesn’t come off that way at all now that I’ve grown up.

        • Tyler

          However if not for that, I wouldn’t still have one to this day. As a few years went by it became almost special to me that it was still there in my freezer, and it became the joke with all of my friends that I would freak out if anybody ate it on me. I kind of consider it a good luck charm? In the way I keep 1976 quarters in the dash of my car and refuse to spend them.

    • TO TYLER ,
      TRERE IS NOTHING RACITS ABOUT PLANTATION.plantation is a farm,if you want to learn about what todays farm sre (yesteryears plantations) google,facebook,or youtube “PETERSON FARM BROS.” they are real farmers telling the story of modern farming by way of song parody but what they say and show on their vidieos is true, if it were not for young people like this takig over the family farms (plantations) you would be very hungry

  • Steve, I will add my comments to the mix. I ran a vending company in the 1980s, and I always ordered plenty of Plantation brownies. They were, and still are, the best brownies I have ever eaten (and I’ve eaten a LOT of brownies, man). I came pretty close to “eating the profits” with that product! I can’t imagine that some baking company couldn’t be persuaded to buy your recipe and continue the tradition–surely!

    Please pass along my best to your father–what a great product.

    All best,

    Cole

    PS. I believe that the name is only racist to people who are looking for a fight.

    • Wow! You remember the good old days! Which vending company? Where? I don’t think we would be willing to sell the recipe. I will pass on your well wishes to my dad. I and I know he will appreciate that. All the best to you. Steve

  • Nicole

    I have been on a hunt for Plantation brownies for over a year!! Sorry to hear that they are no longer available :(

    • Steve

      Thanks Nicole. I miss them too! More then you can imagine. I grew up in the business and it was my dream to have and run for myself and my two boys. I will let my dad know that you were on the hunt for Plantation brownies, he will appreciate that very much! All the best to you. Sincerely,

      Steve

  • Mengo

    I used to love carefully eating the brownie portion, leaving thr icing for last. I am so sorry they are gone forever. How cool that Steve K. Found this thread & gave us the ( sad) news about our favorite brownie!

    • Steve

      Great Call Mengo! The fudge icing was delicious! I once received a letter (1985) from a prison inmate in Florida. He would buy two brownies and one pack of our cookies from the prison commissary and make what he called a “Smash Sandwich.” So you see everyone had their interesting way of eating our product. Oh, and he wanted a job when he was released to work on packaging and marketing his idea! Thany you for think about Plantation, my dad will appreciate it very much. All my best. Sincerely,

      Steve

  • Michele

    My husband were just talking about the Plantation brownies this evening. He was commenting on how he lived on them in High school. I agree, best brownies! Thanks for the info!

    • Steve K.

      Thanks Michele for thinking and talking about Plantation brownies. I am sure read most of the comments above. It really moves me that so many people remember and miss them. We never considered ourselves to be a national and well-known item, but I was wrong. These “hunts” for the brownies has proved that. I do recall reading in the Vending Times periodicals back in the late 80’s and early 90’s that several of our brownies were always in the top 10 vending items and cookies in the top 25 – competing for space with other baked goods and ALL the Mars, Hershey and Nestles products. Kind of cool! Thank you from the bottom of my heart for your years of enjoying them. I will share this with my dad. Sincerly,

      Steve K.

  • Rich Lavene

    Ummm…This is the most unbelievable story! I LOVE THE INTERNET….sometimes! I’m so glad I got to read these stories!

    Steve, I think it’s time you went back into business!

    Rich

    • Steve K.

      Hey Rich! I wish. I actually wished my dad and uncle never sold it. My uncle has since passed away. My dad will turn 83 soon. I’m in senior care now, but would prefer baking! It was my life. I worked there growing up from the age of three, really. In high school when my friends were playing on the weekend I worked loading trucks unless I had a soccer or b-ball game. My dad and uncle were amazing businessmen. Quality was the most important thing. We used fresh eggs that were delivered 5-6 days a week! I can go on and on. But I loved it and miss it every day of my life. I also loved working with my dad. Those were very special days for me. I learned so much and was allowed to do so much. G-d bless you, anad thank you. Sincerely,

      Steve K.

  • This is the first that I’ve heard/seen of Plantation Brownies. I never ate vending machine food when I was in the corporate world.

    • Steve K.

      Interesting… So what made you check out the Hunt for Plantation Baing Fudge Brownies? The best brownies in the world. Trust me. Too bad you missed out.

      Steve K.

  • Ben S.

    Hope this is not a stale item (and hope the brownies you find aren’t stale either). Looks like Mrs. Freshley’s Fudge Brownies may be at Dollar Tree stores (that may be a regional store, but they may ship). Here is the source:
    http://voices.yahoo.com/a-review-mrs-freshleys-fudge-brownies-chocolate-5852568.html

    You could also make your own “Plantation Brownies;” here is a book with a recipe for this treat:
    http://www.amazon.com/shadow-hill-book-of-squares-bars-and-brownie

    Good luck!

    • Steve K.

      These are brownies made by Flowers baking Company. They are primarily in the south. Very large company! Much bigger then Plantation ever was. BUT, we made many more brownies then they ever did! So there, lol. Mrs. Freshley’s is baked in their Crossville, TN bakery I believe. Flowers once attempted to purchase our company and my dad did not want to sell. They then bought Vann’s baking company. They actually had a very good brownie. But over time I think Flowers ruined it. Sorry. All the best.

      Steve K.

    • Steve K.

      Definitely NOT a Plantation brownies recipe. I am the only person on earth with the recipe/formula. Stee K.

  • Meghan G.

    Steve,

    I have to say that it is great you actually read these posts and respond to them. I work for my father who owns a distribution business and we used to sell Plantation Brownies along with Olde New England Brownies. I have to say we sold a lot of Peanut Butter Plantation Brownies, which also happened to be my favorite. We won’t talk about how many never got sold because I ate them first. Anyway, after the brownie line was destroyed by Keebler, we haven’t sold brownies. Just the other day we acquired a new vending account and he was wondering if we could get him Plantation Brownies to sell in his machines, which is how I found this thread. I am very sad that I will have to tell him I can’t get them (and that I will never eat another one!). I just thought that I would add my two cents into the mix.

    Steve, thank you and your family for having once made a terrific brownie!

    • Steve K.

      Wow Meghan! May I ask what the name of your family distribution company is? Where it is located? The Olde New England was the best! Glad you enjoyed the PB Brownie. I never did because I do no like peanut butter. Did you and/or your family ever attend NAMA and/or the candy wholesale conventions? I try to read the posted comments every couple weeks or so. I know one day they will not be written so I enjoy and share them with my dad. He is turning 83 soon, so I try to share peoples’ comments with him. Maybe your family knows mine… All the best to you and your family. Enjoy working with them. There is nothing like a family business! Of course geting along is key. But I miss it each and every day! I have two sons and they would have loved it. More importantly, I would have loved to work with them every day. I am in senior care now. I have been for 17 years. I develop and operate assisted living facilities. What I learned from my father has made me who I am today. He is still my-go-to guy! Take care. And thank you and your family so very much for all the years of purchasing our products.
      Sincerely,

      Steve K.

  • It’s so sad you guys will never make one single one ever…. I loved just the regular one. I would pretty much do anything to have just one more. I know that’s a bit serious but I seriously loved them!! It was a tradition for my gram to bring some over every weekend and once they stopped selling them them and we couldn’t find them anymore we were the sadest people ever!!! And we still are when we think about how delicious they were :(

    • Steve K.

      Thank you Nina. I just read your posting about Plantation Baking brownies to my wife; and she got upset with me and said that it enough you need to make them again! Of course she doesn’t understand how hard it is. I would love to have my son’s make them. I do have the recipe and could have someone make them for me. You never know. Stay tuned. However, I would like to thank you as well for remembering Plantation and being a dedicated brownie-eating member! So appreciated! G-d bless you.

      Steve K.

  • I just stumbled upon this site because I googled Plantation Brownies. I just ate a Cosmic Brownie and it made me remember how much better the Plantation brownies were. I have fond memories from my childhood of eating a plantation brownie every day after tennis practice. I looked forward to it every day! Please bring back the Plantation brownie!

    • Steve

      Kris,

      Great to hear that. the little Debbie Cosmic Brownie certainly is not anywhere as delicious as the Plantation brownie was. Unfortunately, there is no more Plantation brownie. Our family sold the company in 1986 and since then it went down hill until Keebler under Kellogg put the dagger in the product line. What a shame it was. I still have the recipes and would love to produce them some day. Who knows… But thank you for thinking about our product. I will let my dad know you searched for them and miss them!

      God bless!

      Steve K.

      • Herb C

        Steve, I’ve been reading all your comments as well as those of the others posting here, and I’m pleased to see that so many people remember your product so fondly. I thought my wife and I were the only people who remembered how good your brownies were. When I was in college in the early nineties, I used to get one from the vending machine every day (sometimes it served the Olde New England brownies, which were very good as well), and I always grabbed them at gas stations when I saw them later on. Then one day they were gone, replaced by Keebler’s own branded brownie. Ptooey!! They are nothing like the rich chocolate brownies your family used to make. I was very sad to see them go.

        Give my best to your father, and my thanks to you and your family for many happy little moments.

        • Steve K.

          Thank you so much Herb. It is always so nice to hear from people who still remember Plantation brownies. After Keebler got their claws on our operation it went down hill. I will pass your kind words on to my father. Thank you from the bottom of my heart for reaching out to Plantation. I miss it each and every day. Plantation was like a living family member that had a life of its own.

          God bless you and your family!

          Sincerely,

          Steve K.

  • dear steve,
    if you still have the “rights” to the receipe,you should go on “shark tank” on abc tv,maybe some one like “marc cuban” or one or more of the other investors would finance your bakery,”plantation brownies” were the greatest snack food of all time!!!!,i found them in student store at school in the 60’s they could not keep them in stock,they got stock on mondays ,sold out by tuesday,when ever i found them in a vending machine when i started working in the 70’s I WOULD BUY EVERY ONE OF THEM,oh how i miss them,if you do produce them again good luck
    may forth,2012
    “may the forth be with you”

    • Steve K.

      Thank you so much for writing Bill. I do not own the rights to Plantation, BUT I do have the recipe. The rights were bought by Keebler and then Kellogg after Keebler was bought by them. Love Shark Tank! Not sure they would lend money for a start-up. But interesting thought. If it materializes you were be the first to know! You sure go back a long time with Plantation, the sixties! Customers like you are what made it Plantation so wonderful. Loyal people who remember us that far back is just fantastic. I cannot wait to share your comments with my father. After my dad and uncle sold the business (1986) I put together a book with letters that we had on file at the bakery. More then anything I put together in the book, my dad loved reading the letters and comments. I will print and add yours to his collection. I went to the cemetery where my uncle is buried today (my dad’s brother and partner) and I just thought about all the great times I had working for him. He taught me so much. I miss him. he would be 85 today.

      All the best to you…

      Truly your,

      Steve K.

  • Tammy.

    I am 23 years old. I remember using whatever quarters i got from my dad in elementary school to buy those delicious Plantation brownies. It was the late 90’s then. Gosh, They were SO GOOD! I savored every chewy bite, every morsel. Sometimes i’d eat 2 brownies in a day. They were one of the only things that truly made me happy as a little girl. I never really forgot about them. I always have my eye out, for that one special day when I find them again on the shelf. If only…

    It’s nice to google search Plantation brownies and see that there are others that loved and miss them as much as I do. Make a wish..

  • Steve K.

    Tammy,

    You wound like a wonder young lady full of life, love and sincerity. G-d bless you. I feel honored that our brownies made you feel good. Not an easy task with all the great candies out there! Thank you so very much for thinking about Plantation Baking, and taking the time to “hunt” for them. As you are aware they are gone, so sad. Truth is after my cousin and I resigned in 1994 the product went down hill. I resigned because I could not deal with the large corporate structure. We were family people, not ladder climbers or only concerned about the mighty dollar. My dad and uncle taught me quality first, alway! Please don’t ever forget the brownies! All the best to you Tammy wherever you are in America!

    Sincerely,

    Steve K.

    • Hi Steve,
      I understand why you left kellogs keebler corprate.it is sad that the corp. brass kills the good stuff,it seems like a good product or company is killed or ruined by corp. greed or stupidity or both,almost weekly now.when some body has an idea to improve something,corp.will ruin it or bury it, it takes a show like “undercover boss” to expose corp.stupidity on the inside of these corps.,but they are still slow to understand what the little guy on the out side really wants, these big corps. sell us want they want not what we want. i always try to do what i can to support the small co. and local co. when ever possible, I hope someday “PLANTATION BROWNIES” will come back on the market thanks for taking the time to respond to my previous comments and all the others
      Bill B.

      • Steve K.

        Thanks Bill. I would like to hope that one day our brownie will make a come back. We will see… In the meantime, thank you so very much for writing and showing a true interest in our family business. I miss it each and every day. My dream would have been to have had my two sons work it with me.

        God Bless,

        Steve K.

  • club car parts

    I have kept one Plantation Brownie in my freezer, over multiple moves, since 2002. I swear to god. I bought it in high school because I thought it sounded awfully racist. I never even ate it.

    • Plantation is not racist, plantations are farms,& it was the farmer that helped build this country to what it is today. true some mistakes were made do to the greed of a few, just like corp.america, if it was not for the farmer “plantation brownie” would not have had the ingredients to make the BEST brownie EVER MADE

    • Steve K.

      WOW! Well, you missed out. Bill answered it correctly. ONE, my family is far from racist. We had employees in ALL positions that were of different color and religions. My father and uncle practically raised one particular black man who worked for our family for over 40 years. racist? Hardly. However, I do see where you thought it was. But please reference the definition of a “plantation” and you will see that it does not mention or lead towards racism.

      Steve K.

    • TO CLUP CAR PARTS,
      TRERE IS NOTHING RACITS ABOUT PLANTATION.plantation is a farm,if you want to learn about what todays farm sre (yesteryears plantations) google,facebook,or youtube “PETERSON FARM BROS.” they are real farmers telling the story of modern farming by way of song parody but what they say and show on their vidieos is true, if it were not for young people like this takig over the family farms (plantations) you would be very hungry

  • Grabbing a Plantation brownie from the gas station shop used to be the highlight of every road trip I took back in college days. I’m so sad to hear they are gone. (I knew they must be because I’ve been searching for them for years, but I held out hope that maybe they had just shrunk to a different region or something.)

    Steve K., is there any way your dad could license your family’s wonderful recipe to a company like, I don’t know, Starbucks maybe? Your product was so much tastier than any comparable shelf-stable treat… it’s a shame for it to just disappear. I imagine a lot of work went into creating it.

    I know I’d pay just for the recipe!

    • Steve

      CJ, thank you so much for writing about Plantation Brownies. We have discussed the idea of making it ourselves as well as having it made for us. I will be having dinner with my mom and dad Sunday night and I will be sure to mention your comments to him. I know he will appreciate hearing it. My dad is 83 and i am not too sure he wants to get back into the fight. BUT, with that said he does have several grandsons that would love too! God Bless you. Thank you from the bottom of my heart for thinking about Plantation. It was such a great company that made the highest quality products.

      Sincerely,

      Steve K.

  • Hi Steve:

    Please please please make your brownie again. I have been distributing snack cakes since 1990. I am in Canada, near the US border and I began importing your delicious brownies in 1991 – so I missed dealing with you, and was instead buying from President. I bought all of the varieties and pack sizes.

    It was the bet most consistent seller of all the lines I have ever carried – and I carry many.

    I do not recall the exact date but at one point my orders kept getting delayed. They said they were replacing their ovens. This went on for about three months and I finally grew exasperated and said “you’ve been using that excuse for over 3 months, what is really going on”?

    The lady replied, “Sir our ovens are 1/2 a mile long.”

    I guess I see why you say its not cheap to make them.

    When you say your dad does not want to get back into the fight, I say he might be in for some hard work, but the world will beat a path to your door.

    When/If you start I will buy in truckload quantities.

    Please start again – the market is starving for the Planation Brownie. I still get asked about it up here in Canada.

    • Steve K.

      Thank you! I am sorry it took so long to respond to your comment. Your kindness is so appreciated. So you remember President baking! Unfortunately I worked for them for awhile when my cousin and I were running Plantation. Let’s put it this way, I resigned under their ownership. My dad is 83, so he is out of the fight. As you acknowledged, the cost is HUGE to start up again. And in this economy, raising the capital and getting a bank to take on a loan of this magnitude is almost impossible. I am so happy you had the chacne to enjoy our products, it sucks that undere Keebler/Kellogg they killed the entire product line. Stay tuned you never know – but doubt we will ever sdtart it up again… God Bless you!

      Sincerely,

      Steve K.

  • Frank

    I worked for a wholesaler in the late 80s and early 90s. We sold a TON of Plantation Brownies. I work for another distributor now, and I was looking over Mrs. Freshleys brownies. Then I remembered 20 years ago, how I would buy a whole box of those brownies. They were delicious.

    • Steve K.

      Thanks Frank for being a loyal Plantation Brownie lover! If you were able to read the other comments before yours you would have unfortunately read that our product line is no longer. Sad, but true! I miss it every day! Mrs. Freshley’s is made by Flowers. Nothing great. It use to be a decent brownie back in the 70’s and 80’s when it was baked under the Vann’s Brownies name/label. I wish there was a great brownie to tell you about, but I have not seen or tasted one to date. I will share your comment with my dad. He and my uncle started Plantation. My dad is retired and is 83 years old. My uncle passed away a few years ago. Again thank so much for your love for Plantation brownies. People like you made our products popular and loved. G-d Bless you and best of luck to you. Sincerely, Steve K.

  • Glad to see this is still an active link & discussion ,I wish there was some way to get the original PLANTATION BROWNIE products back on the market, all the others are very poor imatations,they are dried out before their sell by date,Plantation brands always tasted fresh beyond their sell by dates,never got a bad one.
    Please Steve K. keep us updated

    • Frank

      Why doesn’t Steve sell the recipe for the brownies to one of the bigger manufacturers. There is obviously a demand.

      • Steve K.

        Great question Frank. I just could not sell it. Technically we did sell it when we sold the company back in 1986. Since then it has changed hands, which is where the problems surfaced. It went from a holding company to a Taiwanese company, then to Keebler and Kellogg. They killed the product and the manufacturing along the way. Truth is I could manufacture it myself making a few modifications to the recipe to differentiate it a bit. The capital investment would be prohibitive,s o having someone else make it would be the best option. Maybe some day. We have talked about it. I appreciate you taking the time to write. Best luck to you. Steve K.

    • Steve K.

      Thank you Bill. So nice of you to write about Plantation in such a positive way. I wish I could refer another brownie to you, but I cannot. Maybe some day we will find a way to produce them. I sure would love too. However, my uncle has since passed away and my dad is 83, so… I miss it very much all the time! My best memories are from working there and growing up in the business. If anything were to ever happen I promise to post it here. Plus you will probably hear me yelling across the country in joy! Take care. And if you don’t mind I will share your comment with my father. He always appreciates reading and hearing about how he touched so many lives. G-d Bless. Steve K.

      • 11-17-2012
        Hi Steve,
        Another sad day in the snack food industry has occured,the closeing of Hostess & thier related brands & products,true their brownie was never good,but my fall back item was their Chocolate ZINGER,by Dolly Madison then Hostess, the chocolate had a similar taste/flavor to your Plantation Brownie,never tasted dry like most of the other snack foods.Maybe this is your chance to get back in the game(one could only hope)maybe thier is someone out there that could buy one of their bakerys & let you run it ,show the snack food industry how to do it right,& bring back the best brownie ever made
        thanks again for reading & replying to my comments & all the others
        happy holidays to you & your family

        • Steve

          Hi Bill,

          Just read your comment about Hostess. Funny thing is many, many years ago, back in the 70-‘s and 80’s we made their brownie. It was great back then. We have talked about how we could possibly purchase Hostess… lots of issues there. It will take a true dismantling of it or a company like Flowers to take it over. Their entire way of operating will need to change. They do not need 33 plants, they need to remove their DSD – Direct Store Delivery and deal with the labor union issues. We have been removed for so long not sure we would be able to jump into the game that quickly. If something changes I will post it, I promise!!! Happy and healthy holidays to you and your family.

          Steve

          • Hi Steve,
            I understand,but still us Plantation brownie lovers can only hope that maybe you or a group like you ,who know & understand how the how the snack food industry is supposed to operate & work ,could at least buy one of those bakerys and start producing the greatest brownine ever made again .
            thanks again for keeping us udated.
            happy holidays to you and yours
            Bill

  • Probably because of CORPARTE GREED,see past posts & replys

  • Sujeet

    I picked up a box of Little Debbie Brownies the other day, and while not an exact match, they’re pretty darn close! Give ‘em a shot and see what you think.

    • Steve

      Well Little Debbie is average at best. When we left Plantation McKee Baking had asked for “Brownie” advice from us. We passed based on our allegiance. Their brownie is kept moist by using TONS of corn syrup. Keep hunting!

      Thanks for writing so very much appreciated. I share all with my dad.

      Happy and healthy holidays to you.

      Sincerely,

      Steve

  • I tried them a long time ago ,to me they were dry , like most Little Debbie products i have tried in the past they have always tasted dry compared to Hostess/Dolly Madison brands , but i will try again and let you know what i think,via this link,thanks for the tip and keeping this link active

  • 12-15-12
    I tried the Little Debbie Chocolate chip brownie, paid full price, not as dry as before but still not as good as the Plantaton brand was may or may not buy again but if i do i will only buy if they are on sale not worth paying full price NOT THAT GOOD.

    AND TO STEVE K.
    HAPPY HOLIDAYS TO YOU AND YOURS

    • Steve

      Happy holidays to you and your family Bill. Little Debbie (McKee) brownies are fair. I would keep hunting for a better brownies. Maybe there will be one some day. I always think about reviving them, but not sure how to do it quite yet. The upfront cost would be tremendous! But stay tuned. All the best and from the bottom on my heart thank you for thinking an writing about Plantation Brownies. I miss them every day.

      Steve

      • Hi Steve,
        thanks for the update.I have only tried 1 box of little debbie,not that good.still looking for a replacement brownie,again we can only hope that some way,some how,some day,your brand can make a come back.If I find something better I will let you know.
        happy new year to you & yours
        Bill

      • Steve: Wud u pls cntct me by direct email, please?

  • CHECK OUT “PETERSON FARM BROS.” ON GOOGLE,FACEBOOK,YOUTUBE. IF IT WAS NOT FOR THE FARMER WE WOULD NOT HAVE THE INGRDEINTS THAT MADE “PLANTATION BRAND PRODUCTS” THE GREASEST BROWNIE EVER MADE
    you may think they are making fun or insulting the farmer, they are not. they are telling their story in a fun way thru song, they are college educated, if it were not for young people like this feeding America thru their hard work we all would starve,watch the vidieos listen to the words and you will learn what a “plantation” was,and what a “farm” is.

    I am not a farmer, but i have many reletives who are, and i spent my summers growing up on my uncles farm down south in Tennesee,
    HAPPY HOLIDAYS TO ALL

  • To start on a rhetorical tangent– if you went to the American South during the time of the Civil War and said you were looking for a Plantation brownie, what do you think they would assume you were seeking?

    But– Through the 1990s, I worked at a small chain of photo labs. Some distributor put snack boxes in our stores. Now, technically we were allowed a half-hour for lunch, but rather than lose my productivity (and pay) by leaving, I’d just keep working while munching on something from the snack box.

    The Plantation brownies had by far the most net weight, so I kept myself fueled with those. Sorry– I didn’t love them for their flavor, but their density!

    Did love ‘em, though… and it was a sad time when the snack box ran out of ‘em.

    Now my little son has to grow up in a world without Twinkies, OR Plantation brownies. Add my name to the list of people who remembered them fondly enough to Google them.

  • Jerry

    I just ran across this forum while on my own search for Plantation Olde New England Brownies . I remember my first job back in the late 70’s, working as a custodian while going to college. The brownies out of a Canteen vending machine were my staple when time didn’t allow for a regular meal.

    I remember the thump they made when being dispensed out of the machine! It was the sound of a moist brownie. I would in turn smash that moist brownie while in the wrapper so as not to lose any of the chocolate chips (sorry Steve and fans, but remember I was a custodian at that time!).

    Reading all of these posts makes me wonder if we can step up the pressure on Steve (lol!). I personally would not want the recipe wasted on a large company given their problems (aka Hostess). BUT, I would hope some of the fans could underwrite the startup in some way – a cash infusion or a “commitment to purchase”. Wishful thinking, I know – but I was inspired by this long running and extremely positive thread!

  • Steve

    Great cdall on smashing the brownie Jerry. Can only say I wish rebooting Plantation was possible! I would love nothing more then to be able to bring my two sons into it. I guess never say never… Thank you so verey much for thinking about Plantation and being loyal back in the day. Regards,

    Steve

  • Steve

    Tom B.

    Thank yo so very much for your past suppot of Plantation Brownies for whatever the reason was. It did touch your life and that made it worth it. G-d Bless.

    Steve

  • Najla

    Well, I have been I have been reading these comments for the past year, but never commented. Anyway I loved the Plantation Brownies! My mother used to buy them from a bread store when I was a little girl. I wish there was a way that Steve can come up with bringing the Brownies back…

    • Steve

      Thanks for loving them Najla! It amazes me so much how so many people not only remember our brownies, but miss them! Steve

  • Steve,
    Plantation Brownies were my favorite vending machine snack when I was young. I remember when I was a kid in the 70’s and walking down to meet my mom at her job at the newspaper office in the small town in Ohio I grew up in. She would give me money to get a snack from the vending machine in the lunch room, and if the Plantation Brownie was in the machine, that was my snack. If the brownie was sold out I would get a Sky Bar. It was a big treat to buy that brownie out of the vending machine and then talk with my mom while I ate it. I would always offer her some brownie, and she would say, “No you eat it, you’re a growing boy, you need the calories.” I was happy to obey her! Mom is in her 80’s now, and still writes a column for that newspaper, but from home now. Those were good memories. Tasty times. Thank you!

    Just a thought…If you ever want to get back in the brownie business, you may want to consider crowdfunding (like kickstarter.com) to raise starting capital to get things rolling. I bet enough Plantation Brownie fans are out there that you could raise a fair amount of money in a hurry.

    Thanks again for the great brownies and memories and God bless you, your father and the rest of your family.

  • Steve

    Thank you Tom! That story is awesome. I will share it with my dad this week when I see him. He always appreciates hearing and reading about the brownies and cookies we made. Thanks for the financing thought. Trust me, we looked into it several years ago and just not sure we could put it all together even if funding were available. NOT impossible, must very challenging since so many customers and markets have changed over the years. My uncle passed away four years ago. He was the formulation guy. My dad was the business end. In a way In think my dad would still like to have that challenge again, but he is in his mid-80’s now… I will keep your idea and we may revisit it sometime in the future. In the meantime, thank you, thank you from the bottom of my heart for your story and love for our brownies. It honestly means a lot to me. All the best.

    Steve K.

  • haven’t seen any updates lately hope all is well happy Thanksgiving

  • Alicia Macias

    Omg! Plantation brownies are the best! My mom worked there for 14 years untill her plantclosed in lake bluff il .. we couldn’t wait until she came home with those brownies. But she only would bring like two and there were six of us so we would try to be the first to get to her lunch box. Those were the days. Wish you would really make more.

  • Alicia Macias

    Steve my mom said she remembers you and jeff

    • Steve

      WOW! Who is your mom. I am sure I will remember her. Maybe, I have been gone for almost 20 years. I sure do wish we could make them again. I miss Plantation very much. Great company with great people working there. Regards to you and your mom. Please extend my appreciation to her for working at Plantation. Steve.

  • Like many others who have commented here, I too, have been looking for Olde New England Brownies for years. Thanks for the history and the reason they are gone. I’m not happy with what I have discovered here and really wish you could find a way to bring them back again. I used to buy them by the case from Sam’s Club. Missing the BEST brownies ever.
    Judy

  • Stephanie

    Plantation Brownies were the absolute best! We had them in the High School Cafeteria, I had them from the corner store when I was in college, and I’m pretty sure they got me through the toughest days of law school. I only wish my kids could taste them too. There is simply nothing like them.

  • Shawn

    Steve, I can read the passion in your replies. I’m sure that kindness and caring extends to your assisted living realm today. Quality senior care is hard to find.

    I was going to suggest crowd-sourcing to raise the capital as well, but I see someone already suggested that. Perhaps contributing fans could all be shareholders based on their contributions. Think of it as an extended-family business. ;) Or maybe we just get a few boxes of discounted heavenly brownies, which are slightly modified from the original recipe and under a new name.

    My grandma, who is now in an assisted living facility in FL with dementia, used to buy boxes of Plantation brownies from a Makro wholesaler store in MD and have them ready for me when I visited. I loved them… simply the best snack food ever. To this day, when I think about my grandparent’s old house, Plantation brownies are the first thing that pops in my head.

    Can you recreate them in a kitchen or do you need special equipment? If you ultimately decide not to revive your brownie legacy, I hope the recipe somehow miraculously leaks to one of those copycat recipe websites. ;)

Your email address will not be published. Required fields are marked *

 

 

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Notify me of followup comments via e-mail.

 
 
 
 
 

Archives

 
 

Categories

 
 

Post of the Week

 
 
 

Recent Comments

  • Trent: Bring sandals for the shower, unless you want athletes foot!…
     
  • Sujeet Patel: Don't forget about a combination lock for your locker. Leave…
     
  • Ugly Christmas Sweaters: These are some great ugly sweaters! LOL! …
     
  • Aaron: Chevrolet has, but the Corvette has always been the closest …
     
  • Sujeet Patel: I'm hopeful that they have, but the foreign car companies ha…