Toshiba and Intel have teamed up with Sundance-Award winning director Drake Doremus for The Beauty Inside, Hollywood’s first movie that gives the audience a chance to play the lead role! Imagine, you could be starring along with Topher Grace and Mary Elizabeth Winstead in this revolutionary social film – How cool is that?!
The film is about Alex, a 20-something male who wakes up every day with a new face and new body, so he’s a completely different person on the outside but the same person on the inside. Alex always carries his trusty Toshiba Portégé® Ultrabook™ which serves as his personal journal throughout the episodes, and that’s how viewers can identify him as well.
To create Alex’s changing daily appearance, a global, online casting call has been launched via Facebook to provide viewers in more than 15 countries a chance to audition for the film and play one of the roles of Alex.
The film will be available online in weekly episodes starting on August 16th and continue for six weeks. During this time, viewers can audition for a chance to be featured in the film as the editing team incorporates auditions and posts that best fit into the storyline of the episodes.
It’s a pretty cool story idea, and I’m really looking forward to watching all the episodes. Check out the trailer, start auditioning, and be on the lookout for Episode 1 on Thursday August 16 at 3:00pm PST on The Beauty Inside Facebook page.