BMW just launched the BMW Un4gettable Test Drive Experience, which allows drivers to test drive the all new BMW 4 Series at 324 BMW centers nationwide. The Un4gettable Test Drive Experience runs from May to October 2014, giving drivers the opportunity to test drive the following 4 Series vehicles: BMW 428i Convertible, BMW 428i Coupe, BMW 435i Convertible and BMW 435i Coupe.
“Getting people behind the wheel of our vehicles is the most powerful marketing tool we have. We are excited to give people across the country the opportunity to experience the all new BMW 4 Series,” said Trudy Hardy, Vice President, Marketing, BMW of North America.
To find out when the BMW Un4gettable Test Drive Experience is coming to a BMW center near you and to register, please visit: https://www.bmwusa.com/secured/content/forms/un4gettabletestdrive.aspx.
The new BMW 4 Series Convertible and Coupe will be offered in the U.S. as both a 428i, featuring BMW’s award-winning TwinPower Turbo 2.0-liter 4-cylinder and as a 435i with the multi-award winning TwinPower Turbo 3.0-liter inline six. Both the 428i and 435i Convertible will feature a standard 8-speed sport automatic transmission. The 428i and 435i Coupe will be available with a standard 8-speed sport automatic or six-speed manual transmission. The 428i Convertible will be offered with a choice of rear-wheel drive or with optional xDrive, BMW’s intelligent all-wheel drive system, while the 435i Convertible will be available with rear wheel drive. The 428i and 435i Coupe will also be offered with a choice of rear-wheel drive or with optional xDrive.
The 2014 BMW 428i Convertible will have a base MSRP of $49,675 and the 2014 BMW 435i Convertible will have a starting price of $55,825. Both prices include destination and handling. The 2014 BMW 428i Coupe will have a base MSRP of $41,425, and the 2014 BMW 435i Coupe will have a starting price of $46,925. Both prices include destination and handling. The 2014 428i xDrive Coupe and 435i xDrive will start from $43,425 and $48,925 respectively, again inclusive of destination and handling.
I’ve done a few of these events in the past, and it’s a great no-pressure way to test out the cars.. So if you’ve been considering buying a 4 Series, be sure to sign up for the event today!