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OMG, Today Is Back To The Future Day!

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Back To The Future 2

Today is an important date in cinematic history – It’s the “future” date that Marty McFly traveled to in Back to the Future 2. Great Scott! It’s hard to believe that 30 years has passed since Universal Pictures released the original Back To The Future.

“Where are we? When are we?” Marty asked Doc Brown when the DeLorean-turned-time-machine touched down. “2015? You mean we’re in the future?!”

Unfortunately, the future that Robert Zemeckis dreamed up isn’t anything like the present day. We don’t have flying cars, hoverboards, or self-lacing shoes. Still, the future (err.. present) isn’t so bad.

A number of brands are taking advantage of this momentous day with their own Back To The Future tie-ins. Here are some of the more interesting ones:

Verizon has teamed up with Lyft and Universal Pictures to celebrate Back to the Future Day. As part of their #WhyNotWednesday campaign, a fleet of DeLoreans will descend into New York City for Lyft passengers to ride in their very own DeLorean cars for the day, in anticipation of Marty McFly and Doc Brown’s arrival.

Here’s how it works:

  • In New York on Wednesday, October 21 from 11am – 5pm ET, download the Lyft app and toggle to “McFly Mode” to request a DeLorean ride in Manhattan, at no cost.
  • Use the special DeLorean icon to track as your driver arrives, just as you would with a normal Lyft.
  • Share your cool “Back to the Future” moment using the #WhyNotWednesday hashtag.

Toyota has reunited Michael J. Fox and Christopher Lloyd as pitchmen for its fuel-cell sedan, the Mirai. The automaker’s nearly five-minute-long promotional video borrows a scene from the 1989 BTTF2 sequel where a panicked Doc swerved his DeLorean into the McFly family driveway and implored Marty to join him in the future. Doc needed some fuel. He found it in a garbage can.

Roughly 26 years later, Lloyd and Fox are back, with plenty of nods to their film characters, but this time they are riding with a Toyota aero-mechanical engineer who demonstrates how fuel for the Mirai can be generated by garbage dumps.

Toyota will begin U.S. sales of the Mirai on Oct. 21, 2015, the same day Doc and Marty travel to the future in the second installment of the Back to the Future trilogy.

And lastly, as part of Ford’s Back to the Future package, from October 21 – October 26, 2015 (the days that Marty McFly and Doc Brown traveled in time), they are offering Focus and Fiesta customers the option to purchase a Flux Capacitor – You know, the technology which makes time travel possible*.

All you have to do is go to Ford.com/Focus, click on the Build & Price tab in the top right corner, and you can build your own personal car which will travel through time*. The cost? 1.21 gigawatts million dollars.

Roads? Where we’re going we don’t need roads. Actually we do, but you get the point.

*Legal wants you to know that Ford doesn’t actually sell a car that can time travel…sorry.

Happy Back To The Future Day!