Newcastle’s Band of Brands campaign got the Aubrey Plaza treatment this week in an ad featuring the Parks and Recreation star. With her signature deadpan delivery and a little NSFW language, Plaza is rallying for smaller brands to join the company’s attempt to purchase Super Bowl advertising.
Since Newcastle is in no position to drop $4.5 million for 30-seconds of air time during a football game, they decided to try their hand at crowdfunding a Big Game ad. But where your average crowdfunding campaign relies on consumers to become a reality, the “Band of Brands” is made entirely of Newcastle’s peers in the business world. In exchange for a small contribution, any brand can join Newcastle’s team and have its logo and messaging featured in an actual Big Game spot.
“I really admire Newcastle’s commitment to doing as little work as possible,” Plaza said. “It’s funny to see a brand that’s so dedicated to Big Game domination that they try to hand off the work to other brands.”
Admit it, you just read that statement in April’s voice. 🙂
Watch Aubrey snuggle a dog, kiss a cowboy and traipse in a field of logos in an attempt to recruit corporate partners for this herculean effort. The Band of Brands accepts submissions through January 19th.