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Sponsored Video: MICHELIN Premier A/S Tire



When’s the last time you replaced your car tires? With the spring season in full swing, now’s the time to check your tires and see how they’re holding up. Over time, tires can become worn out, causing your car’s handling and braking abilities to suffer as a result. In good weather, you might not notice the performance degradation as much, but when the weather turns bad, the lack of grip is only magnified.

That is, unless you’re driving with MICHELIN Premier A/S tires. Unlike conventional tires, these tires use a revolutionary design with a unique set of features to prolong wet traction even as the tire becomes worn. The MICHELIN Premier A/S with EverGrip uses three main elements to provide this traction over time:

  • High-Traction Rubber Compound: MICHELIN Premier A/S with EverGrip features a proprietary rubber compound with extreme amounts of silica and sunflower oil. The silica provides the bonding strength and adherence to keep the treads on the road for high traction in wet conditions. The sunflower oil allows the tire to grip on wet roads at lower temperatures. These ingredients are mixed through an exacting process that ensures a consistent material contacting the road both when new and worn.
  • Expanding Rain Grooves: In most tires, as the rain grooves lose depth, the amount of water they can funnel away from the tire is diminished. MICHELIN Premier A/S with EverGrip has rain grooves positioned around the circumference of the tire with a special geometric shape that gets wider as the tread wears. This helps maintain the amount of water that the tire can channel away even as these rain grooves lose depth.
  • Emerging Grooves: Initially hidden when the tire is new, MICHELIN Premier A/S with EverGrip has another set of grooves along the tire’s shoulder that emerge as the tire becomes worn. More than 150 hidden grooves emerge to provide additional help in channeling water away and maintaining wet traction as miles are logged.

So if you’re looking to keep your family safe, you owe it to yourself to check out the MICHELIN Premier A/S Tire. Even when worn, it stops shorter than competitors’ brand-new tires!

This post is sponsored by MICHELIN

Sujeet Patel is the founder of Guys Gab, and one of the biggest automotive enthusiast you'll ever meet. He's been fortunate enough to turn his passion for cars into a full-time job. Like they say, "If you love what you do, you'll never work a day in your life."