This year marks the third game in which Victoria’s Secret is running a Super Bowl ad, with their most recent appearance back in 2008. This year’s spot features Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima, and it will run during the two-minute warning in the fourth quarter of the game.
This yeaar’s Super Bowl ad pieces together footage from shoots over the past 18 months, with only one shot of Adriana Lima that was filmed specifically for the Super Bowl. That’s caused many VS fanatics to cry foul, though most viewers will likely never notice the recycled footage being used.
While the commercial probably won’t be winning any awards for creativity, if they succeed in getting men into their stores to purchase Valentine’s Day gifts, then it’ll have been well worth the gamble.