Bulova Drops Limited-Edition Shelby Racing Chronograph To Celebrate 150 Years Of Speed And Style

Bulova’s been a pioneer in watchmaking since 1875, and to celebrate its 150th anniversary, the iconic New York watchmaker’s teamed up with Shelby to create the Bulova x Shelby Racing Chronograph, a limited-edition timepiece that is a tribute to the brand’s storied heritage in auto racing, combining the trailblazing style of legendary muscle car customizer Carroll Shelby with Bulova’s innovative watchmaking technology.

You might not know this, but Bulova’s racing roots run pretty deep. Back in the 1960s and ’70s, the New York watchmaker wasn’t just a spectator, it was the official timekeeper for NASCAR and IndyCar. That spirit of speed and precision lives on in this new collab with Shelby, a brand synonymous with American muscle.

The Bulova Racing Chronograph is a celebration of speed & precision, crafted in collaboration with Shelby. This special timepiece draws inspiration from the iconic 1967 Shelby GT500, with Shelby’s signature blue-and-white racing stripes take center stage, running across the durable rubber strap, accenting the dial, and highlighting the bold 43mm silver-tone stainless steel case. The watch’s angular bullhead design draws inspiration from the massive power and aerodynamic lines of the Shelby GT500, giving it a commanding presence on the wrist. Details like the black tachymeter ring, sapphire crystal, 12 o’clock crown and pushers, and grooved mid-case echo the car’s racing heritage.

At the heart of the watch, the Shelby Cobra logo rests proudly at the 3 o’clock register, while the dial comes alive with 8-hand chronograph functionality capable of timing down to an astonishing 1/1000 of a second. Bulova’s proprietary Precisionist quartz movement, resonating at 262 kHz, ensures unmatched accuracy and a smooth sweeping chronograph hand, capturing the precision and thrill of Shelby’s legendary performance.

Every detail of this limited-edition timepiece celebrates the Shelby legacy. The polished case back is individually numbered and engraved with Carroll Shelby’s signature, and each watch comes in a special box complete with a 1:24 die-cast model of the GT500. With only 7,500 pieces worldwide, the Bulova x Shelby Racing Chronograph brings the power, style, and adrenaline of Shelby’s creations straight to your wrist.

Want to get your hands on one? The Bulova x Shelby Racing Chronograph is available now at select Bulova retailers and Bulova.com and retails for $1,350. But if you want one, you need to move fast, as these are going to disappear quicker than a Shelby off the line.