Oscar Mayer To Host First-Ever ‘Wienie 500’ At Indianapolis Motor Speedway

Oscar Mayer

Get ready gearheads, because the most legendary hot dog on wheels is hitting the track. In a mashup of motorsports and meat, Oscar Mayer is launching the inaugural Wienie 500, an all-out race between the iconic fleet of Wienermobiles at the famed Indianapolis Motor Speedway. Set to take place on Friday, May 23 at 2pm ET, this high-stakes event promises to deliver pure entertainment just ahead of the Indy 500.

You can catch the race streamed live on the FOX Sports app and @INDYCARonFOX social accounts, with a highlight reel shown during the Indy 500 pre-race show on FOX. If you’re a fan of cars, comedy, and a little chaos, this is a summer kickoff you don’t want to miss.

Wienermobiles Go Wheel-to-Wheel on a Historic Track

For the first time in over a decade, all six Wienermobiles will meet on the same track, each reimagined to represent a different regional style of hot dog. Lining up on the grid will be:

• The Chi Dog (Midwest)
• The New York Dog (East)
• The Slaw Dog (Southeast)
• The Sonoran Dog (Southwest)
• The Chili Dog (South)
• The Seattle Dog (Northwest)

From racing suits designed for the brand’s Hotdoggers to a wild finish line celebration that will feature a condiment spray and a hot dog feast for the winner, the Wienie 500 blends tongue-in-cheek theatrics with a legitimate competition.

“A Race of Epic Proportions”

According to Kelsey Rice, Brand Communications Director at Oscar Mayer, the idea was a natural fit for the brand and the moment:

“The Indy 500 marks the unofficial kickoff of summer and the start of hot dog season. As a brand known for sparking smiles in disarmingly delightful ways, it’s only fitting that we bring a race of epic proportions to the Speedway and celebrate a timeless tradition: delicious meats and a little friendly competition to kick off a summer of wieners.”

Whether you’re tuning in for the racing spectacle or the creative chaos, Oscar Mayer is making sure this event captures the playful spirit of summer — with a strong dash of speed and spice.

Make Your Picks, Win Cash with DraftKings

To turn up the heat even more, Oscar Mayer and DraftKings have teamed up to give fans a shot at winning real money by picking the race outcome. Just head to DraftKings.com/wienie500 and enter the free-to-play pool by answering questions about the Wienie 500. The top predictors will split a $10,000 cash prize.

The Start of a Summer-Long Celebration

The Wienie 500 isn’t just a one-off stunt, it’s part of a larger partnership between Oscar Mayer and the Indianapolis Motor Speedway, which now officially names Oscar Mayer as the “Official Hot Dog” of both the Speedway and the Indianapolis 500. It also kicks off a nationwide campaign full of surprises designed to celebrate the hot dog as an American summer staple.

For more on the first-ever Wienie 500 and to see who gets crowned the ultimate wiener, head to OscarMayer.com and follow @OscarMayer on Instagram and TikTok.

Whether you’re a fan of cars, racing, or just curious to see what happens when six massive hot dog-mobiles tear down the straightaway at IMS, the Wienie 500 is sure to be a must-watch moment this summer, so be sure to tune in on Friday at 2pm EST!