Genesis Drops A Stunning G90 Wingback Concept That Has Us Rethinking Wagons

Genesis just celebrated their 10th birthday in style, and they brought some serious heat to the party. At a special event in Le Castellet, France, the luxury automaker unveiled not one but two head-turners: the production-ready GV60 Magma and the absolutely stunning G90 Wingback Concept, a wagon version of its flagship luxury sedan.

Needless to say, if you’ve been sleeping on Genesis, it’s time to wake up, because this Korean brand is showing the automotive establishment how it’s done.

What Makes the Wingback Special

The Genesis G90 Wingback Concept isn’t just another design study destined to collect dust in a corporate museum. This thing represents Genesis’ vision for where high-performance luxury can go, and it’s built on the bones of their flagship G90 sedan. We’re talking about a grand tourer wagon that somehow manages to look both sophisticated and ready to rip.

Chief Creative Officer Luc Donckerwolke didn’t just stand next to this beauty for photo ops, he actually got behind the wheel and drove it for the reveal. That’s the kind of confidence that tells you this concept is more than vaporware.

According to Donckerwolke, the G90 Wingback Concept is a “bridge between Magma and the One of One bespoke program,” meaning it sits perfectly between Genesis’ new performance line and their ultra-exclusive customization offerings.

The Design That’s Got Everyone Talking

Built on the standard G90 platform with its 125.2-inch wheelbase and 200.8-inch length, the Wingback Concept proves you don’t need to reinvent the wheel to create something special. Genesis took their signature design elements—the Crest Grille, Parabolic Line, and those distinctive Two-Line headlamps—and dialed them up to eleven.

Up front, you’ve got an aggressive fascia with a sculpted bumper wearing the Magma badge proudly. Massive lower air intakes are flanked by canards that aren’t just for show. Flared wheel arches give it a wider, more muscular stance, wrapped around custom 22-inch wheels with low-profile rubber that means business.

The profile is where things get really interesting. Genesis stretched the roofline to create a sleek shooting brake silhouette that wouldn’t look out of place parked outside a Monaco casino. Around back, the sedan’s traditional trunk has been replaced with a tailgate featuring a sharply raked rear window, two spoilers, and a performance-inspired rear diffuser that hints at some serious aerodynamic consideration.

More Than Just Magma Orange

The G90 Wingback Concept is finished in a deep, understated green that proves Magma isn’t just about that signature vibrant orange we’ve been seeing. Donckerwolke made it clear that there’s a philosophy behind the Magma brand that goes beyond color choices:

“Magma is much more than a color. Magma does not shout; it invites. Where most [brands] chase aggression and extremes, we seek balance. Magma is designed to be rewarding, not challenging; to complement the driver, not to intimidate them.”

That’s a refreshing take in a world where every performance brand seems to be competing for who can be the loudest and most extreme.

Inside the Cabin

Step inside and you’re greeted with the perfect blend of luxury and performance. The interior features gorgeous quilted Chamude seats (that’s Genesis’ suede-like material) with subtle green Magma stitching and details throughout. The sporty seats carry an embroidered Magma logo—a tasteful reminder that there’s serious power lurking beneath all this luxury, like magma bubbling under the earth’s surface.

The same green accents pop up on the steering wheel, dash, and console, creating a cohesive design that doesn’t beat you over the head with “performance” branding but lets you know this isn’t your typical luxury cruiser.

Why This Matters for Car Enthusiasts

Donckerwolke made an interesting point about the current state of the automotive market:

“At the moment there is, let’s say, a multiplication of SUVs. And this fast growth will create a saturation. This is when other typologies of cars are going to become attractive again. This is why I strongly believe in not having a typology monoculture.”

Translation? While everyone else is churning out cookie-cutter SUVs, Genesis is betting that enthusiasts will eventually crave something different. The Wingback Concept signals that the Magma program isn’t limited to one body style, we’re talking sports cars, coupes, convertibles, and yes, even shooting brakes. Donckerwolke describes these vehicles as “the materialization of the iron fist in a velvet glove,” which is about as perfect a description as you can get for sophisticated performance.

The Bottom Line

Genesis has accomplished in 10 years what takes most legacy brands decades to do. The G90 Wingback Concept isn’t just a pretty face; it’s a statement of intent. It shows that Genesis is serious about offering diverse, exciting vehicles that balance luxury and performance without resorting to the over-the-top theatrics that dominate the performance car landscape.

Whether this exact concept makes it to production remains to be seen, but one thing’s clear: Genesis is thinking beyond the SUV craze and betting on enthusiasts who want something more engaging, more elegant, and more exclusive than what everyone else is driving. And honestly? We’re here for it.