Ford Launches ‘0-0-0’ Sales Deal: $0 Down, 0% Interest, 0 Payments for 90 Days

After a successful run with its employee pricing campaign, Ford Motor Company is back with something even more aggressive: the 0-0-0 summer sales event, which promises zero down payment, zero percent interest for 48 months, and zero payments for the first 90 days on most 2024 and 2025 Ford and Lincoln models. Needless to say, if you’ve been waiting for the right time to buy a new vehicle, this deal is hard to ignore.

Keep reading to see how exactly the deal works, and why now might be the perfect time to upgrade your ride.

A Big Summer Push: Why Ford’s Offering More

Ford’s first-half momentum has been strong, with the brand topping sales charts in the U.S. thanks in part to its straightforward “employee pricing for all” campaign earlier this year.

Whether it was a Bronco Sport headed to the lake, an F-150 on the jobsite, or a Mustang going for a weekend cruise, Ford says customers responded to the straightforward pricing model.

“Success like that is energizing, but it also gives us something even more valuable: a chance to listen and further improve,” said the company. Dealers across the country provided feedback that customers wanted to see lower upfront costs, especially with families stretched by rising mortgage payments and summer travel spending. So Ford is evolving.

What’s the “Zero, Zero, Zero” Deal Exactly?

Starting today, July 8, Ford’s new national offer lets you get into a new vehicle with $0 down payment, 0% APR for 48 months, and no payments for the first 90 days. This offer applies to a wide range of 2024 and 2025 Ford and Lincoln vehicles, including favorites like the Ford Escape, Explorer, F-150, and Mustang as well as the Lincoln Aviator, Corsair, and Nautilus.

As you might expect, some of their more popular vehicles are excluded from the 0-0-0 deal, including all Raptor models, Mavericks, Rangers, Super Duty trucks (non-XL trims), Transits, Broncos, Bronco Sports, Expeditions, Lincoln Navigators, along with F-150 Lightnings and Mustang Mach-Es.

It’s part of Ford’s promise to keep things simple and affordable. “It’s the same transparent, easy-to-shop approach for our customers,” Ford said.

The EV Sweetener: Ford Power Promise Extended

While Ford’s EVs are excluded from the deal, if you are leaning electric, Ford is extending its Ford Power Promise through September 30, which gives customers a free SAE Level 2 home charger and installation when you lease or buy an eligible EV. Not a bad deal for guys finally ready to plug in.

Ford’s Numbers Are Climbing

It’s not just talk, Ford’s seeing serious gains in sales. The automaker reported a 14.2% sales increase in Q2 2025, with specific nameplates showing even bigger jumps:

• Bronco Sport: +38.6%
• Bronco: +51.3%
• Ranger: +36.3%
• Mustang: +3.2% (quarter-over-quarter)

Even with Mustang sales down year-to-date, Ford is betting that making the base coupe more accessible, like the $33,915 Mustang EcoBoost with RWD and 310 hp, can help reignite interest.

Why This Deal Matters

Summer is peak driving season, and Ford wants you to get behind the wheel now, not in a few months when you finally save for a down payment. A lower upfront cost lets you get into the vehicle you need today instead of waiting. Ford is also throwing in 2 years of complimentary Ford Protect Premium Maintenance, which covers basics like oil changes and tire rotations.

“When we say Ford Motor Company: From America, For America, that includes real-world budgets,” the company stated. “Our new summer sales campaign program proves that listening never stops.”

Final Thoughts

With new car prices continuing to rise out of control, this deal is perfect for people looking to get a solid vehicle without breaking the bank. Whether you’ve been holding off on a new daily driver, work truck, or weekend cruiser, Ford’s 0-0-0 offer might be the green light you’ve been waiting for.

To check eligible models and apply, head to Ford.com or your local Ford or Lincoln dealership before this deal drives off.