The 2025 Ford Bronco Raptor Just Got A Huge $10K Price Cut

Ford just dropped a bombshell that’s sure to get off-road enthusiasts & adventure seekers fired up. The 2025 Ford Bronco Raptor, arguably one of the wildest SUV in Ford’s lineup, just got a massive $10,000 price cut, bringing its starting MSRP down to $79,995 (before destination fee of $1,995). With a total price just under $82,000, this aggressive price drop makes the Bronco Raptor more tempting than ever for guys looking to get into a high-performance off-roader.

What’s Behind the Price Drop?

This isn’t just some mid-year sale. Ford made the change strategically after some shake-ups in the Bronco trim hierarchy. The fan-favorite Wildtrack trim, previously available in both two- and four-door configurations, has been replaced by the Stroppe Edition, which is only available as a two-door.

To fill the gap for buyers who want a four-door high-performance Bronco, Ford decided to drop the price on the Raptor. A spokesperson confirmed that Ford is “adjusting the price of the Bronco Raptor to provide customers who prefer a four-door with another high-performance vehicle option,” and that’s exactly what this move accomplishes.

No Cuts to Performance or Features

Now let’s be clear. Just because the price dropped doesn’t mean Ford has pulled out any of the Raptor’s signature hardware. Under the hood, the Bronco Raptor still packs a 3.0-liter twin-turbocharged EcoBoost V6 that delivers 418 horsepower and 440 lb-ft of torque. That power is sent to all four wheels through a 10-speed automatic transmission, and it’s built to dominate everything from dunes to rock trails.

It rides on massive 37-inch tires and features the HOSS 4.0 suspension system with Fox Live Valve shocks, offering up to 14 inches of rear suspension travel. This isn’t just a grocery-getter with a lift kit — this is a purpose-built desert runner that’s ready to go head-to-head with anything Jeep throws at it.

And speaking of Jeep..

How It Stacks Up Against the Wrangler 392

One of the Ford Bronco Raptor’s biggest rivals is the Jeep Wrangler Rubicon 392, which comes armed with a 6.4-liter HEMI V8 and pumps out 470 horsepower. Sounds great, but it’ll cost you: The Jeep Wrangler 392 recently crossed the six-figure mark, with it now starting at over $100,000. That’s a huge leap from the Raptor’s sub-$80K starting price, making Ford’s rig look like a solid value in comparison.

Sure, the Jeep has more raw power, but the Raptor holds its own with tech-forward suspension tuning, wider stance, and overall better road manners. And now, it’s significantly cheaper too.

Bronco Pricing Has Been a Roller Coaster

This isn’t the first time Ford has made waves with Bronco Raptor pricing. When the model launched in 2022, the MSRP was $68,500, which was about $1,500 less than an F-150 Raptor at the time and a full $11,000 cheaper than Jeep’s V8-powered Wrangler.

But demand was sky-high, so much so that dealers were slapping on hefty markups and the SUV sold out almost immediately. Ford responded by raising the price for 2023 to $86,580, then again to over $90,000 for 2024. Now, midway through 2025, the company has finally reversed course, landing on a new base price of $79,995, plus destination. That’s the most significant price cut in the Bronco’s recent history.

It’s worth noting that even with this generous rollback, the Raptor still costs $11,495 more than its original launch price just three years ago. But given inflation, added features, and the way prices across the segment have soared, that’s not entirely surprising.

What About the Rest of the Bronco Lineup?

If you were hoping for price breaks across the entire Bronco range, don’t hold your breath. The entry-level Bronco Base, which makes a return for the 2025 model year, is actually $1,010 more expensive than before. The Big Bend trim also gets a $950 bump, and all other trims are now $100 more (driven entirely by the increased destination charge, which climbed from $1,895 to $1,995).

So yeah, not all Broncos are benefitting from this pricing shakeup. But the Bronco Raptor? It’s the clear winner here. It’s also stupid fun, something we got to experience first-hand at the Bronco Raptor Off-Roadeo.

Final Thoughts: Is the Bronco Raptor Finally a Value Play?

Look, nobody’s going to call an $82,000 SUV cheap. But for what you’re getting, the Bronco Raptor is starting to make a whole lot more sense. It’s a factory-built off-road monster, it looks the part, and it’s more affordable than its closest competition by a pretty substantial margin.

And let’s be real.. even if you’re not planning on crawling Moab or tearing up the Baja, there is something badass about knowing you could. So if you’ve been waiting for the right time to pull the trigger on a Bronco Raptor, now’s your chance!