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How To Dress Like You Mean Business



If you run your own business, then you will know how important it is for you to look the part. If you don’t dress the part, then people won’t respect you and this will make it much more difficult for you to gain the customers you need to sustain your venture. If you are ready to make a positive change, then simply look below.

Consider your Message

Think about it, what is your brand message? If possible you need to give some serious thought to the mantra as well as the tagline you use to communicate your unique promise of value. Take the time to think deeply about your message and your promises. Write them down too, as this will serve as a good reminder of what you stand for. Remember, you need to dress according to the role you have. If you are a personal trainer then wearing sweatshirts and leggings with your logo on could be the way to go. If you run a tech company, however, a smart shirt and pants could be more suitable.

Define your Attributes

A defined brand has a certain persona. This persona is made up of certain character traits. The reality of all of this is that people tend to be attracted to personality. One way for you to ensure that you are attracting the right people would be for you to develop a clear set of attributes. You can then reflect this in the way that you dress. Consider coming up with three words that represent your brand, and then focus on these when you are making decisions. If you can do this then you will soon see that everything else ends up falling into place.

Consider the Occasion

You also need to give some thought to your audience and the occasion. What are the main events of the day? Who are you going to be connecting with when you attend those events? Whether you are going to be in the boardroom or a coffee shop, it is vital that you choose clothing items that empower you and that help to create a general leadership presence. If you can do this then you will soon find that it is easier to become a better version of yourself.

Don’t Forget about Power Colors

Choosing strong colors is a matter of you considering numerous factors. Think about what colors look best and then give some thought to your physical features. Consider your hair, your skin and your eyes. Do you look great in green because it brings out your eyes? If so then this could give you a boost of confidence, which will probably come across in the way you do business. You want other people to be inspired by your presence, so the more you can push yourself here and the more you can get people to connect with you, the better. 


It’s so important that you find ways to stand out. Whether you choose a particular color or designer look, you need to find ways to showcase how unique you can be. Determine what is dressed down, or dressed up. You can then create a list of outfits that suit your particular roles and activities during the day. If you have a meeting with the top-tier client then you may want to opt for something a bit more sophisticated. By having go-to outfits that you don’t have to think about too much, you can make things a lot easier for yourself overall. 

Don’t Overlook Your Style

Even though it is important for you to look the part, you do need to make sure you are dressing according to your personal style. Don’t overlook what makes you feel comfortable, or what makes you feel good. If you do then this will have a major impact on your confidence, which is the last thing you need. Don’t push yourself to wear clothes that you hate, or that don’t make you feel good. Instead, focus on wearing clothes that bring out your personality as an individual, rather than just as a business owner. If you can do this then you will soon find that it comes across in the way you act which is so important.

So as you can see, dressing the part in business is important, but not at the expense of your personal style. Why not see if you can change your wardrobe around today so you can look and feel better, while projecting a much more professional business image?

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