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56th GRAMMY Best New Artist Nominees Program

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The 56th GRAMMY Best New Artist Program, brought to you by Pepsi, celebrates this year’s nominated artists and explores the fan inside each of these celebrity musicians.

As part of the GRAMMYs Best New Artist program video series, Pepsi and the GRAMMYs have unveiled a behind-the-scenes in-depth look at this year’s nominees, featuring breakout stars who received GRAMMY nominations, including: James Blake, Ed Sheeran, Kendrick Lamar, Macklemore & Ryan Lewis, and Kacey Musgraves.

These videos give fans a sneak peek into their daily lives, their creative process and the evolution of their careers while sharing their excitement surrounding the Best New Artist nomination and describing their anticipation for Music’s Biggest Night.

The 56th Annual GRAMMY Awards airs Sunday, January 26th on CBS at 8pm EST/7pm CST.

Zander Chance is a technology nut who is always first in line to try out the latest tech gadgets. He also has been an active affiliate marketer for the past 15 years, and he writes about his adventures in that on his blog.

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