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Borders Gets What They Deserve!



Borders, the second-largest US bookstore chain, recently filed for bankruptcy protection. Years of sharp sales declines made it impossible for them to manage their crushing debt load, and they plan to close nearly 1/3rd of their stores.

One of the casualties is the Borders in Uptown Chicago. Check out the sign in their window:

Bitter much? It’s ironic, because when Borders and B&N first came on the scene, they put most of the local mom-and-pop bookstores out of business. They just said, “Hey, we have a better business model. It’s not our fault that the local stores can’t really compete.”

Now Borders gets a taste of their own medicine. “Innovate or Die”. Borders chose the latter.

Zander Chance is a technology nut who is always first in line to try out the latest tech gadgets. He also has been an active affiliate marketer for the past 15 years, and he writes about his adventures in that on his blog.

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