A recent study by the mobile advertising firm AppLovin estimates the iPhone 6 accounts for 80 percent of new iPhone sales in the U.S, a considerably higher amount than the iPhone 6 Plus. What gives? We found five main reasons the iPhone 6 is outselling the iPhone 6 Plus, and most of them have to do with size. Apple is quickly finding out that bigger is not always better.
Smaller in Size
Contrary to popular belief, not everyone wants a phablet. Apple fans who already own an iPad (particularly an iPad mini) won’t be jumping at the chance to buy an iPhone 6 Plus. Let’s take a look at the stats: the iPad mini measures 7.87″ by 5.3″, while the iPhone 6 Plus comes close at around 6.22″ by 3.06″. The iPhone 6, on the other hand, is the ideal size for many at 5.44″ by 2.64″; it also weighs approximately 1.5 less ounces than its competition. The Plus might be slightly smaller, but it’s still too close in size to the iPad mini for many to justify paying its high price.
Speaking of price, the current price of an iPhone 6 (16GB) with a two-year contract from AT&T, Verizon or Sprint is $199 ($649 if purchased unlocked and contract-free from T-Mobile), while the iPhone 6 Plus (16GB) is $100 more in both scenarios. The more economical option means individuals who’d like to purchase an iPhone no longer have to choose the higher-end product for a good experience. Thus, it’s easy to see why the iPhone 6 was the more attractive option for many after its September release. Many savvy buyers take the money they save by buying the iPhone 6 and invest in a smartphone protection plan to keep it safe.
A phone’s size isn’t just a question of aesthetics; it’s also a question of ergonomics. Without a doubt, smaller-handed iPhone users will have an easier time using the iPhone 6 versus the iPhone 6 Plus. According to TrustedReviews, “Unless you can stretch your fingers like Mr. Fantastic, you will struggle to hold and use the iPhone 6 Plus.” Additionally, the slim and narrow design of the iPhone 6 lets you store it in even the smallest of purses, wallets and pockets.
It’s easy to find accessories such as cases, screen protectors and car mounts for the iPhone 6. Unfortunately, the same can’t be said for the iPhone 6 Plus and other phablets. Both the newness of these larger phones and their lower demand is to blame. For instance, the Belkin Car Vent Mount is ideal for the iPhone 6 but accommodates the iPhone 6 Plus only if it has a slim case, and other car mounts won’t even work with the Plus at all. And since the 6 Plus is larger than its little brother, accessories tend to be more pricey, something that’s important to budget-conscious individuals.
U.S. consumers are more likely to own a combination of PCs, tablets and smartphones, according to IDC. The preference of having a single device for a specific purpose contributed to the less than stellar popularity of the iPhone 6 Plus. The iPhone 6 offers only the necessary bells and whistles. It’s not pretending to be anything but a smartphone, something the typical U.S. Apple fan certainly appreciates.