Is the prospect of acquiring more real Instagram followers appealing to you as well? If so, you have come to the right place! Building a strong Instagram following will help you at every stage of the marketing funnel, from brand awareness to conversions. Even if your goal is to boost Instagram sales, increasing your number of followers is the first step to doing so.
Let’s face it, people love Instagram, and it’s easy to see why. Not only because of the intriguing feed, but also because of its commercial purposes. And if you use the appropriate Instagram marketing strategies, you can get your targeted audience swooning over your content within a few weeks.
Feel like there’s a bug eating up your followers? Let’s help you fix it! In this post, we will show you how to use Instagram to get in front of more people and enchant them to become engaged followers.
Optimize Your Bio
Your Instagram bio is the first thing that impresses your visitors. And depending on how good it is, your bio can either make visitors stay or leave your account.
The Instagram bio is a short statement summarizing what an account is about and why you might be interested in following them. Instagram limits bios to 150 characters and therefore you have to be catchy and succinct.
Using your bio, introduce your business to your audience and state the unique services that you offer. As an endnote, give them a call-to-action statement or link to your website.
The perfect strategy for creating the best Instagram bio is:
- Checking out competitors’ pages
- Inputting keywords related to your business in the bio
- Adding an effective call-to-action statement and a link
- Creatively combining catchy and persuasive words that make visitors follow.
Remember to speak directly to your target audience. Use words this set of people are familiar with. Also, while you’re trying to impress, avoid overdoing it.
Your Instagram profile generally should be catchy and have a good profile picture.
Hashtags, Hashtags, Hashtags
Hashtags have been a part of Instagram for a while now. And even till this day, they are still relevant.
The correct use of Hashtags drives visibility and, by extension, increases follower gain. There are tons of hashtags you can use on Instagram. But it is recommended that you use only those related to your niche. Not sure how to find these hashtags? Check out your competitors’ feeds.
Many brands commit hashtag blunders by employing irrelevant hashtags or spamming posts with a large number of them. Using unrelated hashtags will not increase your exposure. Also, when a post contains too many hashtags, Instagram may shadowban the account.
One secret to ensuring hashtags help you gain more followers is creating unique ones that’s tailored to your business alone. Search for the relevant hashtags in your field and use them to create new ones. This will help you build a stronger social media presence and make it easy for your audience to sight your content anywhere.
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One of the tried-and-true strategies to increase your Instagram followers and visibility is to use the app’s stories feature frequently. Did you know that the Instagram stories feature has over 400 million daily users? You allow more accounts to know that you still exist when you upload your content on stories.
Instagram stories can be brief clips or photos of anything linked to your business or services. However, you want to make sure the videos are clear, well-edited, and have a pleasing background. When dealing with graphics, stick to attractive colors, use bold and legible fonts and stay away from blurry images.
Give Value and Post Consistently
When it comes to growing accounts on Instagram, a lot depends on the quality of the content and how often you dish it to your audience. Using a content calendar is one effective way to ensure you always deliver value, especially if you have a hectic schedule. This tool aids in the organization of topics and trends for future posts.
But while it’s a good idea to create good content and post regularly, it doesn’t really stop there.
You can only craft good content for your audience when you understand what they want, and what time to post. The best way to get this information is to track engagement.
Tracking engagement on Instagram can be easily done with the analytics tools. Metrics like your follower count, number of likes and number of comments determine your growth on the platform. Hence, without monitoring these metrics through the analytics tool, you won’t know where to intensify your efforts to get more engagement.
You can also check out other accounts in your niche, see what they’re doing to succeed and learn a few things from them. If, for example, you run an Instagram account about technology, look at what others in the space are doing to get inspiration.
Basically, before you create a piece of content, do your homework. In other words, research adequately. Your visibility will increase when your existing audience gets greater value from reading your posts or browsing your page.
Also, referrals and collaborations with other brands and individuals are two of the most effective strategies to obtain additional followers.
Lastly, you need to be consistent with posts. Give your followers a need to check your page, engage and invite their friends to check through. The perfect content strategy goes a long way in boosting your visibility and follower gain on Instagram.
Giveaways and Contests
Freebies, quizzes, contests, and giveaways are other methods to use when trying to boost your followers’ level on Instagram. Today, a lot of brands use this strategy and get interesting results.
Your brand may be new on the app and is probably struggling to get a strong hold on customers. So, why not introduce discounts on purchases to hook them?
The way this works is that followers will like and share your post for a chance to win your gift. This way, you gain new exposure, followers and engagement for giving out a little something.
Also, you can introduce criteria for participation such as ‘inviting 20 people to follow’, ‘tagging their friends on posts’, and ‘rewarding the most active on the page’. This ensures that your followers are doing all the work for you.
Link your Instagram account to other Social Media pages
When you fail to announce your brand to the public, it’ll lie fallow for a long time. If you’re proud of your work and growth, show others on different social media platforms. If you have a strong presence on Twitter or Facebook already, encourage your audience there to follow you on Instagram.
Your blogs can also be a channel to share your Instagram handle. Introduce your business to your blog audience and place a link to your bio on the site. Imagine converting all your audience on different platforms to your Instagram account. The turnout will be massive and very rewarding.
Also, for your brand account, attempt to choose a familiar username. This makes it easier for people to find your brand on Instagram. In many cases, you may find that your business name is already in use. However, you can tweak it a little without changing the name entirely.
That’s all there is to it! A strong Instagram presence with a large following can help you increase sales and conversions at a large scale. You can reach, attract, and convert your ideal audience on autopilot by building a social media plan, employing the proper tools, and publishing high-quality content. Like we’ve advised, put your bio in order, post consistently, run giveaways and market your brand. In time, you’ll see the results you want.