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Heineken’s Carol Karaoke Stunt Puts A New Twist On Holiday Traditions



Heineken invited New Yorkers at Karaoke Boho in the West Village to step into Heineken’s special booth and sing a classic Christmas carol. When they learned that their performance would become a concert broadcast before thousands on the Jumbotron at an NBA game, in Times Square, and on the screens of nearly every New York City taxicab, they had an important decision to make – Keep singing, or hightail it out of there!

Watch and see how these people reacted to the news:

How would you react if this happened to you? Would you keep singing, or would you pass the spotlight to someone else?