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George Dickel Wants Our Readers Help In ‘Raising The Bar’



Raising The Bar - Team Tool Shed

George Dickel Tennessee Whisky has partnered with Thom Beers, the mastermind behind reality TV hits like Deadliest Catch and Storage Wars, to produce Raising the Bar. Raising the Bar was filmed in Kansas City, MO during the 2012 American Royal World Series of BBQ. The series follows six teams of real-life craftsmen as they construct unique bars by hand.

All of George Dickel’s whiskies distilled at Cascade Hollow are Handmade the Hard Way by 25 employees who oversee every step of production. This approach is what inspired Raising the Bar, to celebrate the sometimes forgotten art of American Craftsmanship.

Here’s where things get cool – George Dickel and Raising the Bar want YOUR ideas. They are asking us to come up with an idea that will make our assigned bar even cooler.. Hand blown rocks glasses, reclining bar stools and whatever else you dream up are all fair game!

The team will go head-to-head with 11 different teams across the internet. The winning team will receive eight of whatever item they suggested to Raise the Bar!

We were randomly assigned Team Tool Shed, a team of independent contractors who attempt to create a tool shed that transforms into a working bar. However, as the clock ticks down, it becomes clear that the team might be in way over their head. You can watch their epispde below:

How can we make this bar even better? E-mail us your suggestions, or simply leave a comment below with your ideas. You might just win of one of our coolest prizes ever, while making TV history.

You must be at least 21 years of age to participate in this promotion.

Sujeet Patel is the founder of Guys Gab, the definitive men's lifestyle blog, and he's one of the biggest car enthusiast you'll ever meet. He's been fortunate enough to turn his passion for cars into a full-time job. Like they say, "If you love what you do, you'll never work a day in your life."



  1. Andrew

    March 28, 2013 at 5:58 pm

    They should’ve built in a custom humidor–nothing goes with whisky like a cigar.

    • Sujeet Patel

      March 28, 2013 at 7:34 pm

      Fantastic idea Andrew, I love it!

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