Adobe Showcases New Agentic AI Features In Photoshop, Express & More

You’ve seen what generative AI can do — from Midjourney dreamscapes to ChatGPT writeups — but Adobe is taking things to a whole new level with agentic AI. Needless to say, if you’re a guy who dabbles in design, video editing, business, or content creation (or all of the above), this might be the biggest upgrade to your workflow since the invention of Ctrl+Z.

Agentic AI isn’t about making AI more powerful. It’s about making you more powerful — by giving you smart tools that act on your behalf, streamline tedious work, and unlock your creative edge.

Here’s how Adobe is planning to supercharge everything you do.

🔍 So What Is Agentic AI, Really?

Think of agentic AI as your personal creative assistant — except it never sleeps, it knows your tools inside and out, and it actually listens. Adobe defines agentic AI as tech that “converses, acts, and solves complex problems.” Not just generating images or text — doing the work alongside you.

Ely Greenfield, Adobe’s CTO, breaks it down: “The best use of AI is to give people more control and free them to spend more time on the work they love — whether that’s creativity, analysis or collaboration.”

In other words, this isn’t some auto-pilot AI. This is Iron Man’s suit for creatives.

📄 Acrobat Is Getting Smart — Really Smart

First up is Adobe Acrobat, which is no longer just a boring PDF viewer. With the new Acrobat AI Assistant, business professionals, students, and knowledge workers are already seeing huge productivity gains.

Soon, you’ll be able to build your own custom AI agents in Acrobat — think “sales assistant,” “researcher,” or even “academic tutor.” These agents will read your documents, answer questions, suggest insights, and help you prep for meetings or presentations.

“Acrobat will enable the creation of custom agents… ready to help analyze documents, answer questions and use reasoning to suggest further areas to explore.”

Imagine cutting hours off your prep time with an AI agent that’s already done the reading for you. That said, I tried the generative summary feature on a large document, and it wanted me to “unlock full access to the AI generator” even though I already subscribe to Adobe’s Creative Cloud, so that was curious..

🎨 Adobe Express: Goodbye, Templates. Hello, Creativity.

If you’ve ever used Adobe Express to whip up a quick flyer, story post, or pitch deck, you know how helpful it can be. But now, Adobe is turning it into a full-on AI creative partner.

The new agent inside Express will help build your design from scratch — whether you’re a solopreneur, content creator, or marketer — and can even animate your graphics, choose trending fonts, and style it all like a pro.

“We’ve been building an agent in Adobe Express that acts as a creative partner across every stage of the creation process.”

Whether you’re working on a multi-channel marketing campaign or just need a standout post for Instagram, agentic AI will help you get there faster — no graphic design degree required. The flyers in the image above were created with just a simple prompt, and the results really speak for themselves!

🖼️ Photoshop: More Than Just One-Click Edits

Photoshop’s already gone big on AI with tools like Generative Fill (a total game changer) and Distraction Removal, but Adobe’s next move is even more impressive: an intelligent creative agent that lives inside Photoshop and helps you build better designs faster.

The new Actions panel will suggest edits based on your image — things like improving the sky, removing clutter, or enhancing color — and execute them with a single click.

“Photoshop could not only spot the opportunity to improve your image but also take the action for you with a single click, while keeping you in control.”

Future Photoshop agents will even help you learn the software, give feedback, and handle repetitive tasks. Think of it as a personal trainer for your creative muscles.

🎬 Premiere Pro: AI That Knows Your Shots

Video editing is a grind, especially when you’re sitting on 100+ gigs of footage. That’s why Adobe’s new Media Intelligence feature in Premiere Pro is such a big deal — it understands what’s in your footage, whether it’s objects, shot types, or people, and helps you find what you need instantly.

“While AI can’t replace human creative inspiration, with your input it can make some educated guesses to help you get your project off the ground.”

Soon, Adobe’s working on agents that can even build a rough cut, choose the best takes, and suggest edits based on story structure. This is perfect for editors, YouTubers, or anyone making content at scale.

🚀 The Endgame: Creativity Without Limits

All of this is powered by Adobe’s Firefly family of models — which already generates over 1 billion assets a month — and now it’s getting integrated across the full Adobe ecosystem.

“By learning from feedback, adapting to changes, and proactively contributing ideas and execution for faster delivery, intelligent agents have tremendous potential to accelerate creative work.”

What’s wild is that Adobe sees agentic AI as a way to let one creative person do the work of an entire team. The agent doesn’t replace you — it amplifies you.

So whether you’re grinding out social content, launching a brand, or building a side hustle, these tools are here to help you scale your skills, your output, and your impact.

💬 Final Thoughts

If you’re the kind of guy who loves experimenting with the latest technology, making your own content, or simply wants to cut the BS out of your workflow — agentic AI is something to watch closely. Adobe is clearly betting big on a future where you stay in the creative driver’s seat — but now you’ve got rocket boosters strapped to the back.

Stay tuned for updates from MAX London, where Adobe plans to show off even more of what’s coming soon.