Culver’s Fires Back In Chicken Sandwich Wars With Juicier, Crispier Upgrades

Fast food fans, mark your calendars, because June 16 is about to get cluckin’ delicious. Culver’s is diving headfirst into the ongoing chicken sandwich craze with a newly revamped lineup of chicken sandwiches that aims to satisfy even the most seasoned sandwich connoisseurs. And to kick things off, they’re giving away more than 100,000 free sandwiches across the country.

While other chains have been making noise with flashy chicken sandwich drops, Culver’s has been playing the long game. The Wisconsin-based chain spent years quietly perfecting their approach, guided by guest feedback and plenty of real-world testing.

Now, they’re ready to serve up three freshly improved options: Crispy Chicken, Spicy Crispy Chicken, and Grilled Chicken.

At the heart of the upgrade is an all-new filet that’s crispier, juicier, and more flavorful than ever—whether you go spicy, grilled, or classic crispy. Each sandwich is stacked with thick, crunchy pickles, creamy mayo, crisp lettuce and tomato, all served on a brand-new toasted brioche bun that’s exclusive to these chicken sandwiches.

Kasey McDonald, Culver’s head of culinary, explains: “We know the love our guests have for chicken, so we wanted to give them new chicken sandwich options that are undeniably delicious. Every little detail is improved—from the juiciness of the chicken to the soft, new brioche bun it sits on. We took our time to make sure we got these perfect. We’re certain that once you taste them, you’ll love them … so we’re giving 100,000 of them away for free.”

That’s right – on launch day, June 16, the first 100 guests at each Culver’s location (that’s over 1,000 restaurants nationwide) will score a free chicken sandwich of their choice. Whether you dine in, grab it to-go, or hit the drive-thru, you’re eligible, as long as you’re one of the first through the door.

According to the company, taste testers raved about the improved flavor, juiciness, and that buttery-soft brioche bun. And unlike some limited-time offerings, these new sandwiches are here to stay. They’ll join Culver’s signature array of ButterBurgers, Fresh Frozen Custard, Wisconsin Cheese Curds and much more.

Hungry yet? You can order the new chicken sandwiches online or through the Culver’s app. And if you’re looking for a location near you, check out culvers.com/locator.

Sadly, I don’t live in a state with a Culver’s, but every time I’m traveling and pass one, I always stop in to get a ButterBurger and some of their custard. Now it looks like I may have to try one of these chicken sandwiches the next time I visit!