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Have You Tried Cruzan Velvet Cinn?



Cruzan Velvet Cinn

Cruzan Rum recently unveiled their latest innovation, Cruzan Velvet Cinn, to fill the need for a premium rum option in the rapidly growing rum horchata market.

Our first reaction when learning about the new Cruzan Velvet Cinn was “What’s Horchata?”

Apparently horchata is a milky drink (typically made of rice or other grains) that originates from Mexico and is especially popular when mixed with rum. Cruzan’s Velvet Cinn features fine Cruzan Rum with the addition of rich, sweet dairy cream and a smooth cinnamon flavor. The resulting spirit is reminiscent of cinnamon toast.

This might seem like an odd turn for a company that’s known for premium flavored rums, but Beam thought it was the perfect opportunity to develop a premium rum horchata option, filling a need in the marketplace for a premium cream rum liqueur.

Cruzan Velvet Cinn can be enjoyed on its own, mixed in a shot or in a cocktail. I tried some of the cocktail recipes found below, and I really enjoyed it like that. But some friends who sampled this with me enjoyed it straight up, so it really depends on your tastes.

Either way, we think it’s a unique addition for your liquor cabinet, and at only $19.99 for a 750ml bottle, it won’t break the bank.

Jesse Card, Cruzan’s Master Mixologist, created the following recipes to introduce the new flavor:

Cruzan Cinnful Cherry
3/4 parts Cruzan Velvet Cinn Horchata with Rum
1/2 parts Cruzan Black Cherry Rum

Method: Combine all over ice, stir, pour into shot glass.

Cruzan Cinnful Martini
1 1/2 parts Cruzan Velvet Cinn Horchata with Rum
1 parts Cruzan Aged Dark Rum
1/2 parts DeKuyper Blood Orange Liqueur
Float DeKuyper Hot Damn! Liqueur
Flamed Orange zest

Method: Combine Cruzan Velvet Cinn, Cruzan Aged Dark Rum & Blood Orange Liqueur in a tumbler over ice & stir for 15 seconds. Strain into a chilled martini glass. Float a small amount of DeKuyper Hot Damn! Liqueur on top & finish with a flamed orange zest.


Trent Carter is looking to keep the tradition of T&A alive and well in today's politically correct world with his popular Thong Battle features, among other things. He also covers even racier topics on our sister site, which is definitely not safe for work!

1 Comment

1 Comment

  1. Jordy

    October 22, 2013 at 8:12 am

    I sure have and it is so delicious that I’ve finished the bottle in one weeks time. I’m actually going back to the store to restock on some more Velvet Cinn from Cruzan Rum today. The 1st one was for drinking pleasure after a hard day work but these next 2 are going to be for some test runs in cocktails & eats. I honestly love this stuff for a few reason the taste & the fact its for 20 bucks you can’t beat that price. This stuff is G O O D

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