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Live Beyond Labels – Beck’s Independent Artist Series



Beck’s Independent Artist Series

Each year, Beck’s selects six artists from different disciplines to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, Beck’s will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas – more than eight times the square footage of the Museum of Modern Art in New York – for a summer-long art exhibit.

By transforming beer labels into art canvases, Beck’s gives artists a unique way to share their creative vision with millions of people around the country. Each artist was chosen on account of their groundbreaking, multi-disciplinary approach to art and music.

The designers of this year’s labels are:

  • Actor and Grammy award winning musician Kid Cudi
  • Fashion designer and entrepreneur Marc Eckō
  • Artist and musician Willis Earl Beal
  • Multi-medium artists The Date Farmers
  • Interactive digital duo TM Sisters
  • Photographer William Hundley

Watch the following video for an introduction to the artists and to get a peek inside their creative process in creating a beer label. Which label is your favorite?

This article is sponsored by Beck’s

Trent Carter is looking to keep the tradition of T&A alive and well in today's politically correct world with his popular Thong Battle features, among other things. He also covers even racier topics on our sister site, which is definitely not safe for work!

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