Oakley & Meta Unveil New AI Smart Glasses That Blend Tech and Style

Oakley and Meta have officially teamed up to launch a brand-new category of Performance AI glasses: Oakley Meta HSTN. Designed to enhance your physical potential and let you capture life from your point of view, these futuristic frames blend cutting-edge tech with Oakley’s signature sport-luxe vibe.

The Fusion of Sport, Style, and AI

This isn’t just another collab for the sake of hype, this is the start of a tech-forward revolution in wearable gear. The Oakley Meta glasses line is dropping as part of a global campaign led by sports icons likeWorld Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes, making it clear these aren’t just for show, they’re built for performance.

“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” said Caio Amato, Global President of Oakley. “Together with Meta we are setting new bounds of reality – It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.” ​

Built to Perform and Keep Up

The Oakley Meta HSTN (pronounced “HOW-stuhn”) combines bold aesthetics with cutting-edge tech. Whether you’re chasing a personal best, hitting the links, or capturing content, these frames are designed to keep up and then some.

• Capture Life, Hands-Free: The built-in Ultra HD 3K camera means your POV will be clearer than ever—sharper than standard 1080p.
• Music & Podcasts On the Go: Powerful open-ear speakers are built right into the frames, so you can stay motivated without shutting out the world.
• All-Day Battery Life: Expect 8 hours of typical use, 19 hours on standby, and a charging case that delivers an extra 48 hours of juice on the move.
• Sweat-Proof Confidence: With an IPX4 water resistance rating, these glasses can handle your toughest sessions without flinching.

“Glasses have emerged as the ideal tool for people to listen to music, capture videos, and get the help of a powerful AI assistant,” said Alex Himel, VP of Wearables at Meta. “We’re proud of the success of Ray-Ban Meta glasses and excited to now expand our work with Oakley, the most iconic eyewear brand in sports innovation.”

Meta AI, Meet Performance

What truly sets the Oakley Meta HSTN apart is its seamless integration of Meta AI. Whether you’re trying to dial in your golf swing, post your skate clips, or check the surf conditions before a session, your personal AI assistant is ready to help.

For example, you can level up the competition in a whole new way when playing a round of golf. Need to know how the wind is going to affect your drive? Ask, “Hey Meta, how strong is the wind today?” Or record epic moments and post to Stories, hands-free, by saying, “Hey Meta, take a video.” Get answers to a range of questions, whether you’re improving your game or checking the surf conditions.

“It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases,” said Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “We’re combining design, utility, and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.”

Vision Tech That Goes Beyond HD

Some models will also feature Oakley’s PRIZM Lens technology, engineered to enhance vision by fine-tuning the light spectrum. These lenses don’t just look good, they help you see more detail, react quicker, and lock into your surroundings with laser focus.

This proprietary tech amplifies contrast and filters out visual noise, which means whether you’re bombing a hill on your board or sizing up a wave, you’ll spot what matters, fast.

Choose Your Frame-Lens Combo

Whatever your vibe, there’s a pair to match it. The lineup includes six RX-ready options:

• Warm Grey w/ PRIZM Ruby
• Black w/ PRIZM Polar Black
• Brown Smoke w/ PRIZM Polar Deep Water
• Black w/ Transitions Amethyst
• Clear w/ Transitions Grey
• Black w/ Clear Lenses

And for those who love a throwback with a twist, there’s a Limited-Edition Gold Oakley Meta HSTN featuring 24K PRIZM Polar lenses to honor 50 years of Oakley design heritage.

Release Date and Availability

The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499, with the rest of the collection starting at $399 dropping later this summer. They’ll be initially launching in the US, Canada, UK, Ireland, France, Italy, Spain, Germany, Austria, Belgium, Sweden, Norway, Finland, Denmark and Australia.

You can expect to see the Oakley Meta HSTN make their debut at marquee sporting events like Fanatics Fest (June 20–22) and UFC International Fight Week (June 25–27), with more pop-ups to come throughout the year.

The Start of a New Era

This marks the beginning of a longer-term partnership between Meta and Oakley’s parent company, EssilorLuxottica, as they work together to shape the future of connected eyewear.

Whether you’re a weekend warrior, competitive athlete, or just someone who wants a smarter, better-looking pair of sunglasses, the Oakley Meta HSTN is a game-changer worth watching.

You can learn more about the Oakley Meta HSTN and sign up to be among the first to know about availability at Oakley.com.

What do you think of the Oakley Meta HSTN smart glasses?