Over the past few years, Bud Light has taken over cruise ships, hotels and even an entire town. For its next act, the Official Beer Sponsor of the NFL will create the ultimate #UpForWhatever experience at Super Bowl XLIX: Bud Light House of Whatever.
As a continuation of their “Perfect Beer for Whatever Happens” creative campaign, which was introduced at Super Bowl XLVIII and continued with this summer’s Whatever, USA event, Bud Light is bringing the first-ever House of Whatever to Super Bowl XLIX, featuring three days of unforgettable parties, amazing concerts and one-of-a-kind activities. Just like Whatever, USA, the House of Whatever will reward consumers 21 and older who prove they are truly up for whatever happens next.
“Our fans have really enjoyed the ‘Up For Whatever’ activations we’ve done this year, from the ‘Epic Night’ spot during Super Bowl XLVIII to this summer’s incredible Whatever, USA, experience in Colorado,” said Alexander Lambrecht, VP, Bud Light. “House of Whatever will keep that spirit going, so expect it to be the most unique party experience in Arizona. You could say it’s the Super Bowl version of Whatever, USA.”
Bud Light’s House of Whatever will feature larger-than-life performances and surprise appearances from numerous artists and celebrities, including Grammy-nominated DJ Steve Aoki, who will perform one of his high-energy sets on Saturday, Jan. 30. More talent announcements will be revealed in the weeks to come.
This summer, Bud Light transformed a town into “Whatever, USA,” a city full of spontaneous fun. The epic weekend included 17 performances from top artists and many unexpected celebrity appearances. The House of Whatever will feature the kind of surprises and fun that made Whatever, USA so unforgettable for the Bud Light fans who attended the weekend.
The brand will also create multiple ‘Whatever’ experiences in the weeks leading up to the Super Bowl to help consumers 21 and older maintain the #UpForWhatever mindset.
To learn more about Bud Light House of Whatever, please visit UpForWhatever.com.
All-New Samsung Galaxy S23 Phones Are Packing Some Serious Heat
Krispy Kreme’s Valentine’s Heart-Shaped Donuts Are Choc-Full-Of-Love
After 5 Badass Seasons, Cobra Kai Season 6 Will Be The Final Showdown
2024 Corvette E-Ray Proves That Hybrids Can Be Seriously Fun.. And Fast!
Check Out The Official Trailer For ‘The Mandalorian’ Season 3
Thong Battle: 01/24/23 – 01/31/23
Thong Battle: 01/17/23 – 01/24/23
Thong Battle: 01/10/23 – 01/17/23
Thong Battle: 01/31/23 – 02/07/23
Rack Attack: 01/09/23 – 01/16/23
Watch The Fast And Furious Trailer For ‘Hobbs & Shaw’
A Dance-Off For The Ages Broke Out At Monday Night’s 76ers Game
Netflix Drops ‘Black Mirror: Bandersnatch’ Trailer Ahead Of Release Tomorrow
Former NASA Engineer Gets Revenge On Package Thief With Glitter Bomb
Hang Glider Holds On For Dear Life After Realizing He’s Not Strapped In
- Men’s Health: The Simple Skincare Routine For The Busy Modern Man on
- Death Grip Syndrome Is A Real Thing, And Here’s How To Treat It on
- Guys Gab Hottie Of The Week – Natasha Krasavina (Nata Lee) on
- Wendy’s Introduces New Italian Mozzarella Sandwiches And Garlic Fries on
- Atlantic City Casinos’ New Year’s Eve Party Guide on