Have you heard about Eleven James? They’re like Netflix but for luxury watches, letting you “borrow” various high-end watches using a similar business model. Rather than spend thousands of dollars on a single watch, you can become a member of Eleven James and rotate through various watches for a monthly fee.
Eleven James has experienced pretty remarkable growth since its launch in December 2013, and now they’re turning things up a notch with today’s announcement of their $149/month Enthusiast Collection. Enthusiast offers a selection of modern, iconic and vintage timepieces from such brands such as Bell & Ross, Breitling, Cartier, IWC, Omega, Panerai, Rolex, Tudor, and more. The flagship plan provides three different Enthusiast watches to be enjoyed for four months each across the year. The Enthusiast Collection meets the needs of consumers who want affordable access to the worlds finest and most sought after watch brands.
“Our new Enthusiast Collection was launched to meet robust demand, especially from millennials who are first discovering luxury watches,” said Randy Brandoff, Founder & CEO of Eleven James. “We are very excited to reach and attract an even broader audience with the access that an Eleven James membership provides, along with unparalleled variety and highly personalized service. With a heightened consumer focus on watches after the announced launch of the Apple Watch, now is the perfect time for Eleven James to launch this new collection.” Brandoff continues, “At a monthly price that’s less than a gym membership or a big night out, there is a vast potential market to join Eleven James or gift a membership.”
I’ll admit, this is an intriguing concept.. Most of us spend more than $150 a month on frivolous things, whether it’s feeding our Starbucks addiction, taking Uber instead of the subway, or indulging in a massage. So why not spend it on something that people will take notice of?
To learn more or to apply for membership, visit www.ElevenJames.com.