On Monday morning, the all-new 2015 Ford F-150 was unveiled at a massive press conference audience at the Detroit Auto Show, and I was lucky enough to have a front-row seat for the event thanks to my friends at Ford. As America’s best-selling truck for 37 consecutive years, this vehicle launch is a huge deal for Ford.
The all-new F-150 delivers an impressive combination of power, capability and efficiency – from advanced materials that improve durability and inhibit corrosion, to faster processors that enhance driving performance, to breakthrough cargo management and towing solutions.
“F-150 is well-known for being Built Ford Tough. Now, it is both tough and smart,” said Mark Fields, Ford Motor Company chief operating officer. “The all-new F-150 redefines the future of trucks, and it is yet another example of our One Ford plan producing vehicles that serve customers with a commitment to the very best quality, fuel efficiency, safety, smart design and value.”
In designing the backbone of the F-150, Ford engineers improved the truck’s signature fully boxed ladder frame. It is all-new with more high-strength steel than ever – making it stronger and lighter. High-strength, military-grade, aluminum alloys – already used in aerospace, commercial transportation, energy and many other rugged industries – are used throughout the F-150 body for the first time, improving dent and ding resistance and also saving weight.
Overall, up to 700 pounds of weight have been saved, helping the F-150 tow more, haul more, accelerate quicker and stop shorter, and contributing to efficiency.
Several groundbreaking new features debut in the all-new F-150, including LED headlight and taillight, 360-degree camera views, Trailer hitch assist, Remote tailgate, a next-generation tailgate step, an 8-inch LCD productivity screen in the instrument panel, second-row inflatable safety belts, and more.
A range of four engines provides more power to meet almost any customer need. A new 2.7-liter EcoBoost with standard Auto Start-Stop and a 3.5-liter V6 engine with twin independent variable camshaft timing join the proven 3.5-liter EcoBoost and 5.0-liter Ti-VCT V8. The 2.7-liter EcoBoost engine features a lightweight, compact design to deliver the same power as some mid-range V8s.
The 2015 F-150 is scheduled to go on sale late this year, with pricing details to be released at a later date.
It’s a game-changing truck, and the world is already taking notice.