Head & Shoulders, the official shampoo of Major League Baseball, announced this week the kick-off of the “Mane Man Challenge,” a virtual competition amongst a line-up of MLB All Stars. Nick Swisher, Ivan Rodriguez and Dennis Eckersley will prove that a healthy hair and scalp really does equal great performance thanks to the new Active Sport shampoo.
Current mane man, Minnesota Twins’ catcher Joe Mauer, is leading the charge this season to see if these three challengers have both the hair and unorthodox off-the-field skills to join the ranks of the Head & Shoulders hair elite.
Head & Shoulders is giving fans front-row access via the Head & Shoulders for Men Facebook page to watch All-Stars Swisher, Rodriguez and Hall-of-Famer Eckersley compete in hilarious, hair-raising challenges – from their outrageous batting skills to their off-the-cuff verbal antics – and vote for their favorite competitor to win the Head & Shoulders Mane Man title. To help prep for the task ahead, the challengers went to great lengths to provide fans with pre-competition stats to help sway the vote:
- Nick Swisher – Nickname: “Swish” / Favorite Hairstyle: “Swish-hawk”
- Ivan Rodriguez – Nickname: “Pudge” / Favorite Hairstyle: Smooth and sleek
- Dennis Eckersley – Nickname: “Eck” / Favorite Hairstyle: Long and lean (plus his signature moustache, of course)
Furthermore, fans can see how they match up against the All Stars by uploading their own videos to the Head & Shoulders for Men Facebook page to showcase their attempt at these record-breaking stunts for a chance to win a walk-on role in an online video with the Mane Man Challenge winner.
With 50 years of proven scalp care technology and success, Head & Shoulders continues to be a trusted daily grooming staple of professional athletes as the official shampoo of MLB and the National Football League.