While most of us will never be able to afford a multi-million dollar Bugatti in our lifetime, with their new line of smartwatches, you can now brag to people that you “own a Bugatti”.. watch.
Bugatti is the latest car company to introduce a snazzy timepiece, and the legendary hypercar company has partnered with VIITA Watches to develop three unique smartwatch models that offer leading-edge technology, materials and design. And best of all, unlike other automakers watches, these ones won’t break the bank, coming in at €899 (around $1,100).
The three new Bugatti smartwatch models are named in tribute to some of the luxury French marque’s most iconic hypercars – the Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo.
Smartwatches are young, innovative and conquered our wrists in just a decade. Hardly anyone can live without them anymore. Just like the automobile in the time of its invention, their technology develops fast, their design becomes increasingly more elegant, their craftsmanship steadily more elaborate. VIITA Watches from Austria have become one of the leading luxury smartwatch companies in less than five years. Just like Bugatti, VIITA prioritizes high quality and cutting-edge technology as the leading attributes of its peerless products.
Each of these Bugatti smartwatch models offers an innumerable amount of technical features, among them 90 different sports, your level of oxygen in the blood, your acceleration, and specifically for the Bugatti watch a GPS tracking mode. To quickly adjust to new technologies and customer demands, VIITA has developed its own software.
Every example is made by hand with meticulous attention to detail, produced by a team of renowned IT & watch-experts leading to a seamless integration of more than 1,000 individual parts. The outcome represents the same engineering excellence which Bugatti’s own hyper sports cars stand for.
Wide-ranging personalization is central to the Bugatti ownership experience. And so wearer has the option to affix a tailored Bugatti rubber wrist strap for ultimate comfort, or a bespoke titanium strap to complement the titanium theme of the case. The Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo editions can each be further customized with a unique bezel to reflect the customer’s personal style.
The bezel is carefully sculpted and milled from scratch-resistant ceramic to the smallest of tolerances, made possible by an ultra-precise CNC process. The bezels for all three models are made of scratch-resistant ceramic, elaborately finished by hand in a production process lasting 20 days. With the special key supplied, the customer can replace a bezel within one minute.
Forming the backbone of every smartwatch is the high-strength and hypoallergenic cover, forged from lightweight titanium.
A true piece of Bugatti technology
The Bugatti smartwatches offer almost as many features as the Chiron electronic data. Among them the measuring of health data. A new dual-sensor measures both heart rate and heart rate variability to report individual health data. Cardio recovery, training recommendations, bioage and stress measurements are each generated and supported by VO2Max; the data corresponds for use in over 90 sports.
The GPS sensor has been especially developed for the Bugatti smartwatch and houses among the watch’s 1,000 intricately packaged components, which provides an entirely new level of accuracy and resolution rate. Wearers taking it to the racetrack can have their lap times and acceleration values logged automatically by the GPS sensor. This feature is applied for the first time in the world in a smartwatch to correspond Bugatti’s fast and powerful hypercars.
Each smartwatch offers a battery life of up to 14 days between charges, made possible by a custom-built 445mAh power cell. Coupled with a high definition 390×390 pixel AMOLED touchscreen within a scratch-resistant housing of sculpted sapphire glass, 16.7 million colors pierce through the display for definitive clarity.
As a testament to the quality of every Bugatti smartwatch, a five-year warranty is provided – a new standard for smartwatches offered only by the French luxury marque.
Stephan Winkelmann, President of Bugatti, said: “At Bugatti we continue to drive innovation in leading-edge technologies, this is why we are excited about our new collaboration with VIITA Watches. We only select partners who match Bugatti’s benchmark levels of performance, high quality and design execution, with no room for compromise, as our customers expect nothing less than perfection. The Bugatti smartwatch line offers utmost luxury, bespoke software and features embedded in highest quality materials.”
“We are a leader in luxury smartwatches biometric health data, and the Bugatti Chiron is a piece of genuine automotive brilliance. It was clear to me and our in-house experts that this level of sheer quality, attention to detail and engineering skill had to be reflected in the timepiece. Now, the Bugatti smartwatch is the equal for the wrist – right down to the last hidden screw,” adds Martin Konrad, CEO of VIITA Watches.
Interestingly enough, VIITA and Bugatti have decided to offer up these watches exclusively on Kickstarter for a limited amount of time. For more information, along with a link to pre-order any of the three watches, head over to www.bugatti-smartwatches.com.