If you’re running an online business, or if you’re trying to get more traction in social media, it’s important that you are able to track your audience and tailor your content to their needs. After all, you should make your marketing and branding as effective as possible, and this involves knowing who you are talking to and who is listening to what you have to say. Below you will find a few tips on how to get to know your online audience and find your ideal client.
The first thing you need to be clear about is the demographics of your website and social media visitors. While Google’s advanced tools will give you a good idea of where your website visitors are coming from, you have to track your social media followers, as well. If you are involved with Instagram marketing and branding, for example, you will need to find a way to get usage statistics and eliminate accounts that are not active, and are only set up to auto-follow people.
Their Shopping Habits
No matter what you have to sell online, you will need to know about the shopping habits of your audience. Do they like a bargain, do they read review sites or ask for recommendations on social media? No matter what your product is, it needs to target the right sub-niche, so you can focus on the benefits of the product or service to them. You have to improve your offers based on the feedback from your website and social media statistics.
It is crucial that you do your research before you launch a branding or social media campaign or try to gain new followers and get more engagement. You will have to read posts and comments on blogs and social media groups, so you can create your ideal client matrix that will help you laser-target the right people. Stop trying to please everyone and try to find the people who are the most likely to buy from you.
Their Most Important Problems
When you create your ideal client profile, you will need to make sure that you know what the most urgent and most important problems of your market are. If you are a business coach, for example, you will need to face a huge competition and find a way to communicate your value and your unique selling proposition. This means that you will need to find one problem that your audience has in common, so you can craft your content accordingly.
When They are Online
You also need to know about the habits of your audience. Are they using smartphones to access videos and blogs, social media, or their laptop? What device do they own? When are they online? Do they take the time at their hand commuting to work and check up with their groups in the morning, or do they spend their lunchtime browsing the web? Once you know when they are online, you can schedule your social media updates accordingly.
What They Share
Influencer marketing is becoming bigger every year, and you should not underestimate the power of word-of-mouth marketing when it comes to sharing and social media. If you can create content that is easy to share and discuss, you will get more engagement from different communication channels. You can check individual people’s account activity to see if they are likely to comment on or share your posts and help your videos go viral.
Are They Real?
One of the first questions you should ask yourself when you are trying to increase your follower base and reach using search engine and social media marketing is whether or not your visitors are real. You might have heard about the latest developments in bot account creation, and this might affect your account, too. You should always check the profile of the person before you follow them back, or engage with their content. You should scrub your list and your contacts regularly, so you can get rid of the fakes. If you want to avoid accidentally adding them, you can find advanced technology that will help you never get fooled again by fake identities and keep your accounts clean.
Knowing your audience is a powerful asset for every company and brand. You need to make use of the latest technology to track your website and social media followers and make the most out of your reach and engagement. Gather intelligence to get help with crafting more effective advertising content.