Swiss watchmaker TAG Heuer and German sports car manufacturer Porsche have announced a long-term partnership, and given both of their motorsports ties, it’s a match made in heaven. The first efforts of this union is the new TAG Heuer Carrera Porsche Chronograph.
Ironically, the Carrera name has been associated with Porsche and TAG Heuer for generations, so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two brands, the new chronograph offers a first glimpse at what they can achieve together and is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both without diluting the essence of either, and perfectly expressing a passion for the road.
Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colors of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”.
The dial’s asphalt effect, created especially for this watch, expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars. The timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of the timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve.
We think TAG Heuer and Porsche knocked it out of the park on their first collaboration, and it’s a must-have for P-car owners who want to show their brand allegiance. The TAG Heuer Carrera Porsche Chronograph is available for purchase now, priced at $5,580 with the leather strap, and $6,050 with the steel bracelet. The watch is housed in a special black watch box featuring both brands’ logos, while inside is a black travel pouch with a classic Porsche-red interior.
For the heads of both brands, along with their legions of fans, this announcement was a long time coming. “TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude,” said TAG Heuer CEO Frédéric Arnault. “Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”
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