Lexus Previews Super Bowl RC Drifting Commercial

Lexus has just posted their upcoming Super Bowl pre-game TV spot, which features a 1/10th scale remote-control version of Lexus’ first ever RC F performance coupe in amazing live-action drift stunts by remote-control expert Drift44.

“We made a decision to quickly create the spot based on consumer response to the Drift44 videos posted in social media,” said Brian Bolain, Lexus Corporate Manager of Marketing. “After the videos received more than 600,000 organic views in just 2 days, we decided to augment them with dynamic driving footage of the actual car, and share the finished product with a much larger audience.”

As you can see above, the spot features the remote-control car performing drift stunts before being joined by a full-size RC 350. You can see even more amazing remote-control videos from Drift44 online, among them parallel parking, bowling, and an amazing match-lighting techniques, at Lexus.com/LetsPlay.