A signature staple of the holiday season is the annual gift swap, where friends, family and co-workers taunt each other during a game of on-going gift exchanging to see who comes out with the best present. Known to many as a Yankee Swap, Chinese Gift Exchange or Dirty Santa, this season, Crown Royal has invited us to join #PasstheCrown – The first ever digital gift exchange.
A group of prominent bloggers, YouTubers and other social media influencers were recruited to participate in the month-long program, where serious decisions will occur on whether we should #PasstheCrown and steal someone else’s present or open our own gift provided by Crown Royal.
Here’s how it works:
- Over the course of 3-4 weeks, every blogger playing the game will receive an awesome gift from Crown Royal on a pre-designated day at 9am.
- The gift will be virtually wrapped in one of Crown Royal’s iconic purple bags embroidered with a hint as to what’s inside.
- Upon receipt, we will have until 5pm that day to decide if we want to open the bag to find out what’s inside, or steal a gift already opened by a person before us – Forcing them to take whatever was in our bag!
We ended up with the first pick of the game – That’s actually the best case scenario, as we end up getting a chance to steal a gift after everyone else has chosen their gift! 🙂
Here’s the clue they sent us for our gift.. Any guesses on what it might be?
We’ll find out what’s in the bag later this afternoon, so be sure to check back with us to find out what the prize is!