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Subaru Launches Online Dynamic Brochures for 2012 Models

Subaru has unveiled new dynamic brochures for it’s 2012 model year vehicles. These dynamic brochures build on the industry-leading program that Subaru debuted in 2011. Each dynamic brochure features new, 360-degree interactive interior and exterior views that allow users to experiment with paint colors and interior trim.

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Subaru of America has unveiled new dynamic brochures for 2012 model year vehicles: Forester, Impreza, Impreza WRX/STI, Legacy and Outback. These dynamic brochures build on the industry-leading program that Subaru debuted in 2011.

Each dynamic brochure features new, 360-degree interactive interior and exterior views that allow users to experiment with paint colors and interior trim. Each brochure features engaging demos, videos and high-quality photography. They also include comprehensive specifications so customers have every detail necessary to love and understand Subaru vehicles.

“Our dynamic brochures give our consumers interactive content they can use to compare models, learn about Subaru technology and share their findings with friends,” said Sondra Shiffer, brochures manager for Subaru of America. “This format allows car shoppers easy access to our product information and also reduces the amount of unnecessary printed material.”

Forester:
The Subaru Forester mid-size SUV offers a combination of award winning safety, smart design and astounding versatility. Forester comes standard with Symmetrical All-Wheel Drive and a balanced SUBARU BOXER engine for exceptional poise and versatility. 2012 Forester, like all 2012 Subaru models, is an IIHS Top Safety Pick.

Impreza:
The newly re-designed 2012 Subaru Impreza turns up every day enjoyment while offering class-leading fuel economy and a noticeable increase in interior room. With an EPA estimated 36 miles per gallon highway and enough space to store two mountain bikes, 2012 Impreza is a Subaru that is utilitarian, economical and fun to drive. Impreza recently won the 2012 MotorWeek Driver’s Choice award for “Best Compact Car.”

Impreza WRX/STI:
Subaru’s rally-bred heritage shines bright with the WRX and STI models. While both cars offer turbocharged all-wheel-drive performance that enthusiasts have come to love and respect, WRX and STI differ in their offerings. The dynamic brochure compares these key differences side-by-side.

Legacy:
The Subaru Legacy sport sedan combines surefooted Subaru Symmetrical All-Wheel Drive with agile handling and refined smoothness, sharp design, and innovative features for confident intelligence you can feel while driving. ALG awarded Legacy with its 2012 Residual Value Award for Best Midsize Car.

Outback:
The Subaru Outback crossover SUV comes standard with Symmetrical All-Wheel Drive and 8.7 inches of ground clearance for control and capability to match its ready-for-anything flexibility and comfort. Kelley Blue Book awarded 2012 Outback with Best Resale Value in its class.

“Our customers spend a considerable amount of time interacting with the cool videos and in-depth product information contained in the dynamic brochures,” said Shiffer. “The average time spent on our web-based brochures ranges anywhere from 14 to 21 minutes. It’s really exciting! We hope our viewers continue to enjoy them, and that they help our customers make more informed purchasing decisions.”

Sujeet Patel is the founder of Guys Gab, the definitive men's lifestyle blog, and he's one of the biggest car enthusiast you'll ever meet. He's been fortunate enough to turn his passion for cars into a full-time job. Like they say, "If you love what you do, you'll never work a day in your life."

8 Comments

8 Comments

  1. Zander

    March 2, 2012 at 2:10 pm

    This is really cool.. It’s like when some of the auto mags started offering doing iPad editions with extra content and video!

  2. Rich Lavene

    March 2, 2012 at 2:24 pm

    You should be able to download the “app” when walking into a dealership that can walk you through the car and give you as much detail as you desire!

    Think how easy that would be to do!

  3. Ron E46

    March 5, 2012 at 4:37 pm

    Pretty neat. I can imagine QR codes on different parts of the car to trigger brief movies too.

    • Sujeet

      March 5, 2012 at 7:32 pm

      That’d probably be a waste, since most people still don’t understand what QR codes are. 😀

      • Ron E46

        March 5, 2012 at 7:38 pm

        Ok, QR codes “in the future”

      • Rich Lavene

        March 6, 2012 at 9:09 am

        Yeah, I don’t know what a “QR” code is but I assume it’s some sort of UPC like symbol that I could scan, right?

        • Sujeet

          March 6, 2012 at 11:52 am

          Yeah, you’ve probably seen those weird looking box-shaped symbols on various things over the past few years.. Here’s what they look like:

          You scan them using an app on your smartphone, and it’ll take you to a website or something.

  4. Sujeet

    April 12, 2012 at 1:03 pm

    Subaru announced the release of Dynamic Brochure iPad apps:
    http://itunes.apple.com/us/artist/subaru-of-america/id390914873

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